DELSEY PARIS’ Post

THE URBANE BRAND PERSONALITY What are we like? In summary, we'd say we're down-to-earth, what-you-see-is-what-you-get types. Inevitably, any business is a collection of different individual personalities. But at Urbane, we like to be sure that our team members are honest, straightforward, and ego-free. We have no time for politics or pretension. We consider ourselves to be democratic in the way we work as a team and with our clients in partnership. Oh. And just in case that all sounds a bit dull, we do have a lot of fun doing what we love. ... #rebrand #brandstrategy #brandpersonality #brandagency #creativeagency ... To follow our rebrand process and see the final unveil, please visit https://lnkd.in/dfyED4Qc

‘I designed that… and it’s one of my proudest achievements’ mark whelan said to me as I walked out of the Havas London HQ. There are two things I love about out this… 1. An accomplished (British) leader being ok with saying ‘that’s one of my proudest achievements’. That just doesn’t happen. 2. The proudest achievement being something physical. That you can walk on. Look at. Touch. I wrote a thing about Spatial design making a resurgence recently. And I think a return to ‘physical’ isn’t just a counter movement to all the chat about AI and screens. I think it’s primal. I think humans want to feel things again. I think it’s why Cannes was flooded with humans. And I think it’s why Brands are investing in retail, experiential, events. Either way, if you didn’t know, now you know that Mark designed those cool stairs at Havas… and it’s actually a map of Kings Cross made from used metal from Kings Cross station. Luzz it. Thanks, Mark.

> “Sounds like a great place to work.” An office environment is more than just about looks and culture, it’s also about the soundscape. From noise and ambient sounds, to music and talk, different people react to it in different ways. Especially people who are neurodiverse (autistic, dyslexic, ADHT) or stressed. So how can you develop a noise management strategy and make your offices more sound friendly, improve productivity and make them a great place to work? On Wednesday, as part of the Clerkenwell Design Week, I'll be taking people on a journey of sounds and moods, an exploration of senses at Hushoffice. (Hush make these incredible soundproof booths.) I guarantee it'll be a fascinating, entertaining and engaging session, and it’ll open both your mind and ears. On a similar note, a week later I am doing a talk on AUDIO BRANDING. Probably the most neglected area of branding within marketing. I have recently been advising a well-known drinks brand on their audio brand guidelines. Their graphic guidelines are great but the design agency has no knowledge or experience in developing ones around sound, voice and music. In today's multi-sensory world, sound/music/voice can be as important as a logo in helping consumers define and recognise your brand. Yet so many brands have no consistency across digital, social media, radio, TV, experiential and POS. https://lnkd.in/epAwK_us PepTalk Corey Mitchell Neurodiversity in Business (NiB) - the Neurodiversity Charity Neurodiversity in the Workplace Institute Of Neurodiversity ION DYVERSITY LAB #neurodiversity #audiobranding #soundscapes #officeenvironment

When I tell clients how important Brand DNA is to the foundation of their company, the post below is exactly why. To stay relevant, you need to go back to your roots and see why you started in the first place, and how you were successful. Then, bring it forward to the now. That's exactly what Ana Andjelic is doing with Esprit - a fabulous brand that's making a comeback. Sidebar, did you know I was the Visual Merchandiser for Esprit Eyewear? 😀 #visualmerchandising #brandstrategy #branddna #esprit Keverne Denahan

“How much difference can lighting actually make?” The short answer → a MASSIVE difference (see picture below) The long answer? When you first walk into any event, you’re greeted with 👇 → Various sounds and voices at completely different volumes → An explosion of colours and shapes → Really, really strong lighting from all different angles Safe to say, with people and brands also competing for your attention, it can feel overwhelming as a visitor 😅 So, when we collaborated with Design24X7LLC at TM Forum Copenhagen for our client, we knew what we wanted to achieve. Through active communication with our client, we identified the positive mood and settling atmosphere we wanted to create, doubled down on it, and incorporated it into every aspect of the final structure. ✅ An open space to allow visitors to feel invited instead of trapped. ✅ Engaging and memorable information available for visitors. ✅ Soft, warm lighting that encouraged connection and meaningful discussions. Lighting should never be the sole focus of your event space, but our experts know how to use it to highlight your brand’s story and passion. When it comes to events, don’t take a chance. Trust the experts at Purple Global Events 🟪 My DMs are open for any questions! #branding #storytelling #exhibition

Your exhibition stand is the face of your brand. It’s not there just as a shop window, but a place where your customers get to see how you embody your brand values and authenticity. As an exhibition design agency passionate about ROI for our clients, we at Oaken Design understand the critical role an exhibition stand plays in driving success and how you can maximise on your presence at shows. Let us give you some insights on how to get the best out of your stand presence: 1️⃣ Design with purpose 2️⃣ Emphasis brand consistency 3️⃣ Engage through technology 4️⃣ Train your team effectively 5️⃣ Follow up post show To read the full blog post head over to https://lnkd.in/etcjEYcV #creativestanddesign #exhibitionstands #internationalexhibitions #marketingagency #globaltradeshows #exhibitionstandROI

🌟 Meet Flor: Our Creative Spirit at Tradeshow 2 Go!🌟 Flor is our creative spirit, driving innovation and bringing unique flair to every project. With her extensive experience and passion for design, she crafts memorable brand identities that captivate audiences and elevate our presence in the industry. Originally from Argentina and now based in London, Flor's journey has taken her across Latin America, Europe, and the Middle East, enriching her perspective and inspiring her creative process. 🌐 🎨 For Flor, design is an adventure. It begins with an idea, which she fearlessly explores, simplifies, structures, and transforms into a captivating visual narrative, rich with story and aesthetics. With her adeptness in multiple industries, from wine to luxury hotels to B2B, government, and editorial magazines, Flor brings a wealth of expertise to Tradeshow 2 Go! Her keen eye for detail ensures that every project she touches is executed with excellence. 🏆 Beyond her professional endeavors, Flor is an avid traveler and photographer, constantly seeking new experiences and perspectives to infuse into her designs. She believes that it's the little things that make all the difference. With Flor in our team, Tradeshow 2 Go! is not just a destination — it's an unforgettable experience, where every detail matters. ✨ #artdirector #TradeShow2Go #MarketingExpert #GlobalPerspective #tradeshowmarketing #ife24 #ife2024 #hannovermesse2024 #hannovermesse #meetourteam #networking #roi #salessuccess #businessdevelopment #tradefair #londontradeshows #hospitalitymarketing #manufacturingmarketing #returnoninvestment #branddevelopment #brandingexpert #marketingexpert #ifelondon #europetradeshow #tradeandinvestment #productmanagement #creativemarketing #designexcellence #meetourteam

Here is the second video in a series of branding lessons from abroad. This time....from the top of the Swiss Alps.

Your exhibition stand is the face of your brand. It’s not there just as a shop window, but a place where your customers get to see how you embody your brand values and authenticity. As an exhibition design agency passionate about ROI for our clients, we at Oaken Design understand the critical role an exhibition stand plays in driving success and how you can maximise on your presence at shows. Let us give you some insights on how to get the best out of your stand presence: 1️⃣ Design with purpose 2️⃣ Emphasis brand consistency 3️⃣ Engage through technology 4️⃣ Train your team effectively 5️⃣ Follow up post show To read the full blog post head over to https://lnkd.in/e8aTgABY #creativestanddesign #exhibitionstands #internationalexhibitions #marketingagency #globaltradeshows #exhibitionstandROI

Embrace Change with Coco Chanel's Wisdom! "Don't spend time beating on a wall, hoping to transform it into a door." - Coco Chanel Wise words from the legendary Coco Chanel! In the world of event planning, adaptability is our greatest asset. Embrace change, find new pathways, and transform challenges into opportunities. Let Coco's insight be your guide – share your thoughts on navigating change in the event industry. How do you turn walls into doors? #TheEventPlannerExpo #MeetingProfs #EventTech #EventMarketing #WeddingPlannerNYC #EventDesign