Dealer Blue Sky’s Post

Dealers, You know the ins and outs of the following: - PVR - Cash flow - CSI - Inventory - Pricing - And all the critical operational metrics But when it comes to measuring the effectiveness of your marketing channels and diagnosing issues, how confident are you? If your PVR drops, you can pinpoint the cause. But what about your Google AdWords? Facebook Ads? Or 3rd party classifieds? The issue often lies in a fundamental misunderstanding of how these channels work. Many marketing managers and Internet directors don't grasp the inherent differences between platforms, leading to misguided metrics assessments. Here’s a quick guide to the metrics that matter. Master these, and you’ll understand why leads fluctuate per channel. 🔍 Google AdWords Search Campaigns and VLAs: - CTR - CPC - Impression Share - Quality Score - Conversion Rate 📺 Google Display and Video: - CPM - Frequency - View-Thru Rate - CPM 📱 Paid Social: - Cost Per Lead - Frequency - CPM (Cost per 1,000 impressions) 📰 3rd Party Classified Sites: - SRPs vs. market - SRP per vehicle - SRP per vehicle per day - VDPs vs. market - VDP per vehicle - VDP per vehicle per day - VDP/SRP conversion rate 📧 Email: - Bounce Rate - Open Rate - Click-Thru Rate 💬 Text: - Response Rate 📺 OTT: - Impressions - Frequency - CPM - Average View Time Each platform operates differently. Understanding these differences and what drives their algorithms will let you pinpoint and solve issues in your marketing channels effectively. www.dealerbluesky.com

At Dealer Blue Sky, we understand the challenges dealerships face in today’s competitive market. From increased competition and shifting consumer behavior to digital transformation and lead generation, we have tailored solutions to address these pain points. Our comprehensive approach includes: - Differentiation strategies - Engaging with modern consumers - Embracing digital tools - Optimizing lead conversion - Effective inventory management - Enhancing customer experience - Strong branding and online reputation - Staff training and retention - Ensuring compliance and leveraging data - Integrating marketing channels Ready to elevate your dealership? Reach out to us today to learn how we can help you succeed! https://lnkd.in/g89mtPEi #DealerSuccess #Automotive #AutomotiveIndustry #AutomotiveMarketing #AutomotiveTechnology #DealerBlueSky #CustomerExperience #DigitalTransformation #LeadGeneration #Branding #MarketingIntegration #CDP

"When the tide goes out, you discover who's been swimming naked," Warren Buffett once said. The last twelve months have peeled back the layers, revealing glaring inefficiencies in dealer operations. The pre-COVID market, with its high consumer sentiment, abundant liquidity, and low finance rates, is a distant memory. Similarly, the COVID era, where having inventory practically guaranteed a sale, is no more. Today, dealerships face a different reality. They're understaffed, the tenure of sales personnel and managers averages less than three years, interest rates are high, inflation is persistent, liquidity is scarce, and cash availability is low. However, the dealerships that are thriving share three critical attributes: ✔️ They know their numbers: These dealerships have both operational and, crucially, financial literacy. ✔️ They know which levers to pull: They understand the actions that drive results. ✔️ Every conversation centers on what's best for the customer: Their focus is unwaveringly on customer experience. Many managers speak endlessly about the need to sell more cars. Yet, few emphasize the importance of creating an exceptional customer experience. Those struggling are often fixated on the minutiae of their operations, the Xs and Os on a chalkboard, rather than on crafting an outstanding experience for their customers. The key is straightforward: design and deliver an experience that cultivates fanatical customers and advocates for your business. It's that simple.

🚙✨ Optimize Your Marketing for Higher Quality Leads ✨🚙 At Dealer Blue Sky, we leverage Ideal Customer Avatars (ICA) to precisely define shopping behaviors, target interests, and demographics. Using our RAIN CDP platform, we create optimized, niche target audiences for our dealers, delivering the highest quality leads. This tailored approach ensures your marketing efforts are directed at the right customers, enhancing engagement and conversion rates. Unlock the full potential of your dealership’s marketing strategy with Dealer Blue Sky. Contact us today to learn more! #AutomotiveMarketing #AutomotiveInnovation #Automotive #CustomerInsights #LeadGeneration #DealerBlueSky #MarketingInnovation #RAINCDP

One of the largest problem most dealerships have: Not knowing how to scale their ad spend. Grow or die should be your motto. But you can’t just make arbitrary guesses. And you can’t just throw large chunks of money at platforms (especially Google and Facebook)…these engines don’t like huge swings in budgets. Easy way to set scaling: If your: ✔️Cost Per Lead < $60 ✔️Cost per Sales < $350 ✔️Closing Rate > 12% (All pre coop and dealer $$$) Then scale your ad budget 5%-10% per month. This has several benefits: ✅ you have a scaling plan that gradually increases ✅ you have built in efficiently circuit breakers. If one of the 3 items from above is not in metric then you don’t scale. You work in your operations or ad spend channels. Be proactive and have a plan.

“I’ve learned a lot about analytics and the importance of that when you’re talking about marketing initiatives and online campaigns. So it’s been really good to have Dealer Blue Sky as a partner.” -Matt Chandler, Marketing and Social Media Manager at Team Granger

Out with the old and in with the new✨ 📲Visit dealerbluesky.com #marketing #automotivemarketing #automotive #dealershipmarketing #advertising #cardealership Kara Delaine Harris Chris Slaydon Chris Gutierrez Eric Barbosa Sara Raines

Our latest Forbes article. Find out why marketing transparency is crucial for todays dealerships!

You're Doing Automotive SEO Wrong I’ll say it a little louder and more direct: Your automotive SEO company is failing you. In fact, many issues in marketing for the automotive industry stem from a lack of understanding of what SEO for dealerships actually entails and what a dealership website is.