James Deaker’s Post

Try our industry-first ROI calculator with embedded case metrics, and profile your media enterprise to see the financial impact of BIAnalytix™ on your inventory. 

5 reasons why I don't run cost caps: 1. CAC does not tell the whole story of how our business is performing. 2. The foundation of ecom success is built on volume, not efficiency. 3. Judging an ad’s performance based on it’s attributed CAC today is a short-sighted way to judge whether or not an ad is doing its job. 4. Volatility sucks. I can plan for lower than desired ROAS/MER... but I can't plan for inconsistency. 5. It sounds like a lot of work... and I think my time is better spent elsewhere.

Hitting your targets in EVERY possible media option is the way of the world these days. Multitouch saturation still includes the actual mailbox out front. Combining eye catching messaging with proper technology on an ad sheet in a Money Mailer envelope can really boost your business or product exposure in your target markets. Digital marketing alone has proven to not be the best approach. Adding traditional touches to your online efforts is. Let's discuss how this strategy works. #triedandtrue #directmail #digitalmarketing #multitouchmarketing

REPOST WITH CONTEXT ADDED!!! Sorry for the all Caps, I promise that I am not yelling at you. Ok, maybe I was, but I wanted to put this one in bold, as I am very willing to admit when I do not have all of the context. I made the below post, as I was genuinely interested, and feeling for the person (really team) behind the strategy since it blew up. Well, the CEO a company that powers this type of dynamic pricing reached out to me in my DMs, with a very thoughtful and well thought out response (not being sarcastic, or insincere….it really was). Adding that, because in text/posts can be hard to tell. I think they had a very well executed plan and project…and I tend to agree….it may have been mistaken in the media in how it was presented. I just don’t want to be part of piling on, or part of a problem. I do think there are significant opportunities for this technology. Dynamic pricing is also something that has been long established in Air, Hospitality and other areas. I am not afraid to admit when I am either wrong, or don’t have all of the context on a particular situation. I would say that this is one of those times and I wanted to put that out there, with the exact same place as my initial post on the subject. I am also going to go and buy a Frosty so that I am doing my part. The Wendy's Company and Ashwin Kamlani, JUICER.

If you’re interested in using dynamic pricing to benefit your digital platform company and its customers, here’s an overview of what it entails and why it’s important.

Case Study: Misleading Interest Rate Ads. I recently saw a flyer going around for "Rates as Low as 6.65%", which is an extremely aggressive rate in today's market. The flyer provided a payment factor and also noted in the fine print that the first and last payment would be collected at signing. The provided payment factor was indeed for 6.65% BUT when two payments are collected at signing, the customer's real rate becomes 7.15%. Lesson - always read the fine print and always count on Epic Finance to provide full transparency.

Scaling from $50k p.m to $130k p.m. Here's our 3-step formula: #1: Increasing AOV We put together: → Product bundles → Product page quantity upsells → In-cart cross-sells → Post-checkout cross-sells Result? AOV increased by 70%. #2: A Structured Testing Framework This involves: → Purposeful tests → Followed by a thorough analysis process Breaking this down step-by-step you should: 1. Build a hypothesis 2. Keep variables consistent 3. Log the results 4. Analyse Then, large budgets Adv+ campaigns to scale. #3: Following The Scaling Plan Our team put together a 6-month budget scaling plan. The client trusted us to execute and we ramped month on month while maintaining MER targets. Resulting in a 2.6x increase in revenue (and 3.3x in profits). Send me a message if you're looking to grow in 2024.

💥 New blog is live!! 💥. I’ve been getting lots of questions lately about value-based pricing, and I’ve rounded up some insights to help you evaluate whether or not this pricing model might be right for you. It’s not a silver bullet; there are pros and cons like anything else. But I genuinely believe it’s time for us to own our worth AND get paid for it, and a value-based strategy can help you do just that. https://lnkd.in/giEttJj7 If I missed a question, drop it here ⬇️ and let’s talk! #pricingstrategy #valuebasedpricing #salesblog

Missed out on my pricing webinar? Never fear, the replay is here. If you weren’t able to make it to my ‘Metrics that Matter' webinar on Wednesday, I’ve got the recorded version ready to go for you. Send me a DM and I’ll send it over. Only available til the end of next week. #Replay #Pricing #GoGlobal #Marketing #MarketingInsights #Metrics

I have a question for you: If there’s a way to capitalize on residual income every month in the trillion dollar subscription/membership economy globally, would you like to learn how? Watch this video to understand the future of commerce.👇 https://lnkd.in/g5xffGGh Reply RSVP if you are interested about learning more about the income earning opportunity.