DDB Health New York’s Post

Once again, Kansas City vision, creativity and innovation makes it to the world stage. Congratulations, Jon Cook, Mel Edwards, and Debbi Vandeven on your success and new leadership roles. And thank you for going back to the name VML! "Advertising holding company giant WPP  is combining two of its major creative agencies, VMLY&R and Wunderman Thompson, as it seeks to further simplify its business for marketer clients." "VML will be led by Jon Cook as global chief executive and Mel Edwards as global president. Cook previously led VMLY&R and Edwards led Wunderman Thompson. Debbi Vandeven, who had been global chief creative officer at VMLY&R, will take on the same role at VML."  "WPP needed to evolve more as the marketing landscape has continued to shift, especially as the industry braces for what artificial intelligence will bring, Read said." “'Success with AI is going to require us integrating creative and media and production, and it’s going to be much easier for us to do that inside WPP with fewer, stronger companies,' he said." "The choice of name was meant to showcase that simplicity, Edwards said. 'We could have gone with an amalgamation of VMLY&R and Wunderman Thompson, but oh my goodness, can you imagine the name?' she said." #creativity #innovation #vision #leadership #globalimpact #kansascity

🚀 Exciting News: #BrandVisage Partners with #FabEssentials! Follow the link in comments to know more. #FalkanMedia #BrandVisageCommunications #FabEssentials #DigitalMarketing #BrandVisibility #Engagement

i have spent some of my happiest working years in Y&R, DY&R, WCJ, impiric, Wunderman as well as a partnership between Y&R and Wunderman, at a time when integrated offerings were unheard of. DY&R was the affiliation with Dentsu, back in the day. this business of transformation is always a delicate balance between cannibalising your legacy and creating a fitter, speedier and more flexible model. after a point, legacy becomes the victim of its own success. but its also a delicate balance between sustainability in the model as well as fiddling around regularly, to time the market. and i am sure WPP wouldnt have taken the decision lightly, to get rid of the biggest icons in their portfolio and name it after a lesser known alphabet soup, although i think Wunderman would have been a better fit than VML. i guess, the key Q - how do you serve a new type of client, with a new set of challenges, from a legacy business? but whats in a name if the new business is just a new name for the old business? if the new business continues to monetise ad products, instead of solving big business problems? RIP Young & Rubicam RIP Wunderman RIP J. Walter Thompson Worldwide the easy part is done, now starts the tough part! ps : its amusing to see people in the adland, that preach transformation, disruption, change mgmt blah blah to their clients, wanting to hold on to their own legacy. #wpp #wunderman #jwt #yr #ogilvy #vml #advertisingagency

The evolving #healthcare landscape is presenting marketers with opportunities to reach new audiences, with better personalization. Learn how to elevate your healthcare ad campaigns with our latest guide. https://lnkd.in/exW2662D #AdTech #HealthcareMarketing

This is my twenty-something year of attending the AdForum Summit on behalf of AAR Partners in NYC 🗽 this week designed for agency search consultants from all over the world to get together and meet with agencies to talk about hot topics, what's next and who's changing the status quo... Monday's agenda was packed with phenomenal agencies including The Brandtech Group, Pencil ✏️, BBDO Worldwide, Media.Monks, UNCOMMON, Stagwell, Code and Theory, Anomaly and 72andSunny Many great insights, ideas, and innovative changes discussed from heavy hitters including David Jones, Ciara Schoenauer, Nancy Reyes, Chris Beresford-Hill, David Sable, Ryan Linder, Justin V. Barocas and many others. And although there were numerous brilliant insights shared and some jawdropping breaking technology, two of the simplest comments about being different stood out the most for me. Why? Because the opposite of love is not hate... it's indifference. Thank you BBDO Worldwide for reminding us that: - Your differences are what makes you stronger! 💪 Thank you UNCOMMON for reminding us that: - Some brands can make a difference like never before. These are the brands that matter. That people in the real world are glad exist. These brands are "uncommon." ❤️ In the end, if we don't make a difference, we don't make an impact and that leads to indifference... 👎 #agencygrowth #newbusiness #brands #marketers #makeadifference

Ogilvy has unveiled a new global #leadership for Ogilvy One and next-generation services for creating more valuable relationships by design. Kent Wertime (pictured bottom, second right) will lead Ogilvy One as global CEO alongside its current role as co-CEO for Ogilvy APAC.  “Over the last decade, companies invested heavily in #technology, but that alone is not the #solution. In today’s hyper-commoditized world, brands need to design relationships that create differentiation and relevancy with their #consumers. That’s where the exponential power of #creativity plays a vital role,” Wertime, global CEO of Ogilvy One, said.  #appointments

Our talent understand the importance of connecting with the audience. It’s not just about delivering a performance. It’s about delivering a shared experience. #livemusic #corporateentertainment #agency #corporateevents

5 Signs You Need Rebrand! #RebrandingSuccess #CustomBranding #ConnectingWithAudience #StandOutFromCompetition #BrandIdentity #BrandStrategy #BrandMakeover

You'll be seeing more of us in 2024! Genuine is thrilled to deepen our engagement with you on LinkedIn by showing you how real people establish credibility and trust for your brands. For over 30 years, Genuine has cast real people with compelling stories for the biggest consumer and healthcare brands in world. We've brought authenticity to life, from touching Super Bowl commercials to powerful testimonials. Our expertise lies in finding and working with real people who share personal stories that resonate, creating emotional impact through storytelling that elevates and aligns with brands. What’s Ahead in 2024: -Regular updates and industry insights -Exclusive behind-the-scenes looks at our casting process -Discussions on real people and storytelling in advertising -Success stories showcasing the power of using real people in campaigns We're here to guide and support you as you create meaningful, resonant campaigns. Let's stay connected for a year of impactful storytelling and conversation! . . . . #RealPeopleCasting #RealPeopleRealResults #AdCampaigns #CastingAgency

Are you ready to elevate your healthcare brand to new heights? Here are 5 proven tips to help you grow your healthcare brand, reach new audiences and gain their trust. #HealthcareBranding #GrowYourBrand #HealthcareIndustry #healthcaremarketing #medicalmarketing #healthcarecontent #contentcreation #hospitalmarketing https://lnkd.in/ghZvcTd9