Dayana Falcon’s Post

It was an incredibly fun moment for me when last night I was invited back to my happy place (UCF, of course) to talk to current marketing students at the American Marketing Association at UCF meeting. I mainly talked about what it's like to work in a marketing role at a big company and I just hope I was helpful! A couple of takeaways to share.... 🤝 In marketing strategy, relationships are everything. It's practically the job description. It's important to be a genuine person and someone people want to work with. It's not just about the skill you have, but the relationships you build when developing mutually beneficial campaigns and solutions with your partners. Understand others and have empathy for each person's role. 🎓 College is an incredible opportunity to train your mind to be more creative. All of the opportunities available to you to join clubs, discover others' diverse backgrounds and journeys, and explore interests - all of it will become life experiences that you can pull from when solving problems and trying to find creative solutions especially in a marketing role. 🌟 Storytelling is an invaluable yet underrated skill. Early in your career, it is important to find ways to build your list of accomplishments even if it's not part of your textbook education or resume. Again, college campuses have unlimited opportunities for this. You'll be asked about your biggest accomplishment in interviews, so tell your story. 🏰 Disney is a place that embodies genuine positivity and optimism including behind the scenes. A place we are proud of the being a part of the Magic.(Just today in our office, there was a line out the door to meet Joy and Sadness from Inside Out!) When working at a place like Disney it's how you approach your relationships that can drive how you contribute to that same positivity and optimism - which leads to the Magic. Thank you again AMA UCF! It's been great to connect with you all and best of luck. Go Knights! ⚔

ESPN is still performing well for The Walt Disney Company but its long-term health will be reliant on finding new subscribers or merging with existing user bases/networks. The chord cutting-to-subscriber consumer behavior shift has been in motion for a while and will probably continue this path for many years to come before it is all said and done. Everyone in the sports industry (team owners, athletes, leagues, broadcasters, sponsors, facilities) needs to focus on their individual value proposition and identify areas that need to be retooled or completely reimagined. When you are able to pair sports fandom with a massive value-to-dollar ratio, sustaining and growing a subscriber base becomes extremely attainable. Front Office Sports LINK: https://lnkd.in/dJvRw8ka

A few months ago, I left my role at SiriusXM after 18 months. I’ve spent the past three months thinking about what’s ahead, what do I want to do and how do I want to spend my time. Part of this work included tackling questions like… ·     Who am I without a title or brand next to my name? ·     How do I answer when asked “What do you do?” or “Who are you with?” Here’s where I landed…Kim is enough. My 23 years in the media, entertainment and sports business remains although I’ve decided to take a pause. We are the sum total of our experiences. Never forget that. This led me to the Cannes Lions International Festival of Creativity CMO Accelerator Program. I was encouraged by Tatiana Holifield to apply after seeing someone post about their experience last year. I signed up that night and I’m eternally grateful. It was one of the most fulfilling sessions I’ve participated in. Meeting incredible CMOs (and aspiring CMOs) was such a delight. Hearing and seeing the most inspiring creative from the best across the globe validated that pursuing a career in creativity was the right move. Jim Stengel…you’ve curated one amazing program. I know lives have been changed because of it. Steve Latham…much gratitude for what you’ve designed for us. And to my 62 classmates, learning with and from you was such a joy. Lessons learned – charge a path that aligns with your goals, your purpose AND your lifestyle. Invest in yourself, always . Be curious and continue to learn. You are more than any one role, title, brand. But, when you love what you do, it’s perfectly okay to allow those things to become a part of who you are. Cheers to the next chapter. Merci… #canneslions2023 #marketing #creativity #CMO #careergrowth #transition #change #media

Just weeks after the sports network’s mass layoffs, The Walt Disney Company is considering selling some of its stake in ESPN. If the “worldwide leader in sports” is struggling to make financial sense of their broadcasts, what does that mean for the future of televised sports? 📺👀 • Disney CEO Bob Iger announced late last week that the company is “open to potentially selling an equity stake in ESPN,” He further stated that Disney is seeking a partner to help transition the sports behemoth deeper into the streaming-world — a task the company has struggled with, thus far. 💻 • ESPN’s been hemorrhaging cable subscribers for years, losing 914K U.S. customers in Q1 of 2023 alone. As for boosts from ESPN+, the company reported $1.47B in losses from its direct-to-consumer streaming division in Q4 2022, and CEO Bob Chapek previously said those losses were only partially offset by cord-cutters. ✂️ • ESPN’s recent layoffs comprised just a sliver of Disney’s total number of pink slips. In an attempt to cut $5.5B in costs, the Mouse company slashed 7K jobs so far this year. With these moves, it continues to avoid reductions in revenue earned, generating about $22B in revenue in Q2 of 2023 — up 13% YoY. 📈 • Despite revenue trending up for ESPN, broadcast expenses remain high. Given that, will (some) distance from Disney help or hurt ESPN? An outside company with streaming experience could help steer the sports co. in the right direction, and set them up to successfully execute a modern TV strategy. 🤝 • As users’ consumption habits — especially Gen Z — continually change, ESPN’s under pressure to step up, change, and keep up…or be left behind. 😕

As the #NCAA announced rule changes to the clock this season in college football, there have been many mentions of how this is impacting the game. More time is spent in commercial breaks, and this is having a direct correlation to game time and off-air time. As a strategic communication student that spends my Saturdays glued to the TV screen to watch football, I spent the past 3.5 hours tracking just how much time I spent watching commercials versus football. During the Colorado v Nebraska game, which started at 11:07 am CT on Fox's main network channel, a total of 41 minutes & 56 seconds were spent viewing commercials. From the start of the broadcast to final whistle, 3 hours and 27 minutes passed, meaning 20% of the broadcast was filled with commercials. Some other interesting #stats I found are: - 17 commercial breaks, averaging 2 minutes & 20 seconds each - During a game where #DeionSanders is coaching one of the teams, he was featured in a commercial 6 times, for brands #Aflac, #KFC, #CaliforniaAlmonds and #ColoradoUniversity (Colorado's mascot, Ralphie the Buffalo, was also featured); Nebraska head coach Matt Rhule was not featured once - #UnitedAirlines was the only airline company with a commercial during the broadcast, they happen to be the airline Colorado Football uses to travel - #CocaCola products #CokeZeroSugar (4) and #DrPepper (2) had the most features in the broadcast - #SonyPictures, #20thCentury, and #UniversalStudios each had one movie trailer featured during the broadcast on Fox's main network channel There is a clear shift in college football that prioritizes TV ad revenue, which has many fans upset at the product on the field. Regardless of your stance, it's safe to say we're witnessing a clear turning point in college sports. What do you think about the new rule and how it's impacting the game (of both #football and #advertising)? #statistics #analysis #ads #communication #revenue

Disney: The ESPN Solution "I think they’ve (slowly) realized that their current approach on DTC sports doesn’t address their problem. Specifically, while ESPN+ built a decent subscriber / revenue base over the past six years, it still primarily features incremental rights (for example, various soccer leagues, long tail college rights, and the NHL out of market package). The big question is how to transition the marquee / most expensive rights from ESPN linear; this piece of Disney’s video business transformation remains unanswered." https://lnkd.in/e3mGCTsi

Increasing your Recruiting IQ: “The Magic Kingdom at a Crossroads: Bob Iger's Return to Disney signals a critical moment in a legacy of dreams, innovation, and enchantment." As Disney navigates through an era marked by turbulence, change, and a thirst for renewal, a familiar face returned to lead the way: Bob Iger. This story is of great interest to my family and I since we have long been Disneyphiles. In fact, my wife and I honeymooned at Disneyworld in 1984 and have been Disney Vacation Club members since 2008. Throughout the years, we have seen Disney’s popularity grow phenomenally and were very disturbed by the course changes that Bob Chapek took during his short lived tenure at the helm of Disney. Needless to say, we were very pleased to see Bob Iger reappear as CEO again. Iger’s second term as CEO isn't merely about leadership; it's about rekindling the magic, rebuilding trust, and setting a course towards a future filled with wonder and potential. The road ahead will be challenging. Chapek left behind a company with low morale, financial instability, and a tarnished reputation. Iger will need to address these problems head-on if he wants to restore Disney to its former glory. Here's how Iger plans to revitalize Disney: Handpicking key personnel that embody Disney's core values Investing in new content and experiences that will appeal to a wider audience. Expanding Disney's streaming services into new markets. Working to repair Disney's relationship with its employees and fans. Is this the dawn of a new era for Disney, filled with magical opportunities? Or are the obstacles too great even for a seasoned leader like Iger? What do you think? Dive into our in-depth analysis, full of insights, strategies, and implications for Disney and beyond, to discover how the future of one of the world's most beloved brands is being reshaped. Thank you for reading, Clay [Read the full article: "Reassembling the Magic Kingdom: Bob Iger's Strategic Hiring and Mission to Rebuild Disney" #disney #bobiger #magickingdom #hiringinsights #linkedin

I never thought I would say this, but it’s a sad day at Disney. Only because the Social Media Conference by Ragan Communications and PR Daily is coming to a close! I also have to say ‘see you later’ to so many wonderful, like-minded individuals; Camillah Brown being one of those. Connecting with her has not only been great professionally, but I have also gained a friend. 💜 Today is truly bittersweet! #RaganDisney #socialmediamarketing #digitalmarketing

Amid a series of cost cutting measures including layoffs, Disney has announced they’re investigating selling part of ESPN as part of a strategy reset driven by rehired CEO Bob Iger.   The assets Disney is looking to shift are traditional linear TV-based ones – reflecting the ongoing move of mass audiences to streaming platforms - including the likes of National Geographic, but the exact mix of what might be up for sale hasn’t yet been confirmed. Among the potential buyers are major league rightsholders in the United States, the NBA, NFL, and MLB, which may come as a surprise given that these leagues have significant and growing streaming audiences on their own over-the-top (OTT) platforms.   Gemba Insights research backs this up, with fanatics of the NBA (20%), NFL (18.4%), and MLB (22.7%) all using digital streaming to keep track of sport, significantly more than the general population (13.3%).   There may be an interesting value exchange on the table if rights holders were to acquire a significant stake in ESPN. As an example, a deal with the NFL would give the league access to ESPN’s massive and well-established broadcast production capabilities, while Disney could secure a stake in the NFL’s own media business (including NFL Network) which could provide greater access to incremental media dollars from advertisers. Sign up to the Gemba 3Peat newsletter to keep up-to-date with all things sport and entertainment - link in comments #Gemba3Peat

Disney is leading the charge in reshaping sports marketing! 🏀✨ Unlocking the potential of data and tech, senior vice president Wendell Scott encourages advertisers to dive deep into insights. 📊 From personalized fan experiences to revolutionary clean rooms, Disney is changing the game. 🔄🔧 Read the full article on our blog. Link in BIO. 🔥 #europeanmarketinginstitute #EMI #marketing #digitalmarketing #marketingcoach #innovation #tech #disney