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President @ TeamWork Online | Building Careers in Sports Business

Bryce Yang (Sr. Director, Global Sports Marketing at 2K) shared insightful comments this week on the launch of "Top Spin 2K25," the most recent in a growing list of sports releases — 7 of their last 8 games! To me, the interview reinforced the strategic value of collaboration between sports brands and game publishers. Here are my top 3 takeaways, plus how building expertise in gaming can help accelerate your career in sports 👇 🎮 1. Sports allow game publishers to *reach into the mainstream* by welcoming casual gamers. From this foundation, 2K can introduce other titles to passionate gamers: e.g., Borderlands, Bioshock, Civilization, XCOM. 🎾 2. Tennis is a sports that can capture *youth enthusiasm* and partnerships with games can help accelerate that trend. For example, Frances Tiafoe and Carlos Alcaraz have each promoted the game on their Instagram pages. 📸 3. Sports games are natural destinations for *in-game brand advertising,* driving revenue for athletes/leagues/tournaments as well as game publishers. Top Spin 2K25 includes the real-live sponsors of tournaments, such as BNP Paribas's support of Indian Wells. __ As you build your career in sports, showing vigilance on the development of *alternative channels* (including game publishers) is a valuable way to reach new audiences and help grow a sport overall. As gaming continues to become mainstream, expertise on how your sport can help a game publisher expand could give you an edge in building for this new medium. __ Check out the full interview with Digiday: https://lnkd.in/eu44_fiY ⭐️ To contribute to tennis's growth, explore 200+ open Golf / Tennis jobs, including roles at the (USTA) United States Tennis Association, ATP Tour, WTA, and more on TeamWork Online: https://lnkd.in/e8pRjQRB What sports game do you believe has contributed the most to the growth of the sport itself (and why)? ⬇️ 💬

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Anthony Cain

Global Marketing Leader l Co-head of Liquid Media Agency l Social Media l Influencer & Affiliate Marketing l Experiential l Gaming & Web3 l Creative l Community Management l Proud Samoan l LGBTQIA+

1mo

Bryce Yang is my hero

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