David Hubert’s Post

Curious about how creative commerce can supercharge your brand growth? Check out this great Ad Age article from Blue Chip and discover how to creatively transform your brand experience into a seamless shopping journey to drive sales. #BrandGrowth #CreativeCommerce #MarketingInsights #BlueChip #AdAge

For the last decade or so, marketing has lived in a bit of a silo (I've seen this both in-house and on the agency side) with brand and performance efforts operating separately- in efforts & budget. The results from this may have supported initial awareness and fast-growth, but hit a ceiling sacrificing consumer loyalty and long-term new customer acquisition. Thankfully, through #CreativeCommerce, the pendulum is finally swinging back to a more strategic, cohesive marketing approach! Check out Blue Chip's Ad Age article on how "The essence of creative commerce lies in removing friction points between the brand experience and consumer shopping experience, creating seamless interactions that stick". https://bit.ly/3xjCkAq #marketing #advertising #brands #creative #brandstrategy #retail #grocery #cpg #food #beverage #shoppermarketing #consumers

Sharing great thinking about the evolution of the traditional marketing funnel. Through creative commerce, any brand interaction can be turned into a moment for conversion. Due to the speed and nature in which we interact with brands today, we no longer have to rely on consumers to make their way through the full funnel before we see sales results!

The secret to bridging the gap between your brand and Gen Z consumers? Personalization! 💡 Master the best ways to garner enthusiasm, appreciation and loyalty for your brand at https://lnkd.in/dqRiJpCX

How do small DTC brands rival established brands? The direct-to-consumer business model has transformed brand-consumer interaction, and as its popularity evolves, E-Score Brand provides successful DTC tactics for navigating the changing marketing landscape. For more on this topic, check out our blog here: https://lnkd.in/gHkdviUJ #innovation #datadriven #consumerinsights

Brands, trademarks, and #goodwill are the bedrock of many successful businesses. They represent not only the #products or services a company offers but also the trust and loyalty it has built with its #customers. In a world where competition is fierce, brands play a vital role in #differentiating businesses from their rivals. While the American #economy has always relied on physical objects, brands have emerged as non-physical items that hold immense #value. Patents, copyrights, and know-how are all part of the brand #ecosystem. These #intangible assets contribute to brand valuation, shaping how businesses are perceived and valued in the market. CMOs understand the importance of brands. They know that brands are not just a marketing expense but a valuable marketing #asset. By investing in brand building, companies can protect their budgets by creating long-term customer loyalty and sustainable growth. Building a strong brand helps #businesses stand out from the #crowd, enabling them to charge a premium for their products or services. Moreover, brands are a powerful tool to build #credibility in the market. A strong #brand can instill confidence and trust in customers, making it easier for businesses to introduce new offerings or expand into new markets. Brands act as a seal of #quality, ensuring customers that they are making the right choice. In today's fast-paced #digital world, brands continue to evolve and adapt. The rise of e-commerce and online platforms has changed the way brands interact with their customers. However, the power of brands remains constant. They are a driving force behind the success of businesses, both #online and offline. So, whether you are a business #leader, #marketer, or #entrepreneur, remember the power that brands hold. Embrace brand building as an essential part of your overall strategy. Invest in your brand, protect your budgets, and build credibility to advance your business in an ever-changing marketplace. Let's continue to celebrate the impact of brands on our economy and recognize their significance in shaping the future of businesses. Together, we can unlock new opportunities and drive growth. #PowerOfBrands #BrandBuilding #BusinessGrowth https://lnkd.in/eE_wQic5

Did you know that 75% of consumers rely on a brand’s reputation when making purchasing decisions? Investing in brand marketing support isn't just about standing out—it's about building trust and influencing buying behavior. Let's ensure your brand speaks volumes in the crowded marketplace. #BrandMarketing #BuildingTrust"

For someone who is fascinated by how brands like Mattel, Inc. and Apple approach their #marketing #strategies, here's something that I recently read on how #brands form an impact with their presence. The #connection between brands and memories. These are from the #article written by Francis Flaherty for The New York Times in July 1993. #brandstorytelling #marketing

Similarity: Multi-channel & omni-channel target multiple touchpoints. The difference? Omni-channel ensures a consistent, cohesive experience across all channels, making it the Holy Grail of modern marketing. #multichannelmarketing #omnichannelmarketing #marketingstrategy

An increasingly important component of brand strategy is connecting with consumers on an emotional level. It give business a competitive edge and helps build lasting relationships with them. But it's not easy.   Read more about it here: https://bit.ly/3R647eH #emotionalintelligence #emotiontracking #emotionrecognition #emotiondetection #insightswithBA #DMRsolutionsbyBA #marketresearch #consumerinsights #consumerbehaviors #insights #BorderlessAccess