David Schwegel, PE’s Post

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Promoter and Designer of State-of-the-Art Transportation Systems that Maximize Passenger Throughput while Stimulating Economies and Preserving the Environment

So I'm working on a book called "Ultra High-Speed Ground Transportation Systems - Brining Cities Together to Foster Face-to-Face Collaboration". I'm contemplating Best Practices. There is a broad spectrum of performances. Pastor Rick Warren's Purpose Driven Life sold so many copies that he reverse-tithed - gave 90% and living off of the remaining 10%. On the other hand, I've seen authors in the hole for upwards of $10,000.00 and garages full of books. Here are some principles I was able to come up with regarding successes: 1. Speak to a significant need of the audience; 2. Include color graphics throughout the book to increase the appeal (This will result in a more expensive product); 3. Get universities, associations, and museums on board during the actual drafting process, because once it's in print, it's too late; 4. Know that the book in and of itself will not sell itself based on its cover - Marketing is absolutely essential; and 5. Once published, give a complimentary copy to each of your points of influence including professors, museums, associations, and high-level government officials who will have an interest in the content of your book. Anything else to add? #civilengineering #transportationplanning #trafficengineering #highspeedrail

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