David Mannheim’s Post

What are some KPIs for measuring the success of an experimentation programme? Hear from CRO expert Jonny Green . "When talking about this kind of thing, people often list the staple conversion rate, add to cart rate revenue per visitor, etc , or ROI, revenue attribution, and they will talk about everything from micrometrics to kind of macro CRO metrics" Share this with anyone who will find it interesting/useful #optimization #experimentation #abtesting

LeadSquared does 250Cr per year 💪🏼 Goal → Get to 500Cr by 2024 📅 Here’s how we’re creating a growth model for it ⏬ Some context though 🔽 Approximately 1.5 months back, I took a leap of faith and joined GrowthX® to learn the fundamentals of revenue growth. So what did I do? 🤔 For the first 5 weeks, I created a case study focusing on one growth lever for one internet-first product. However, the most fascinating part was the last three weeks when I built a growth model for LeadSquared But I didn’t do it alone 🫂 I burned the midnight oil with these awesome folks to build revenue growth. Archana Chopda, Akshath Bhatia, Divya Goyal, Ashish Jain, Shomil Shetty, Amogh Balikai, Nishat P., Meherish Devaki Want to get understand the art of revenue-led growth? 🎯 This GrowthX Demo Day - learn the science of revenue-led growth across products like Leadsquared, Astrotalk, Country Delight, Jar, Sleepy Owl & Bluesmart. Grab your pass, now! The link is in the first comment.

The secret to unlocking your demand engine's true potential (...it's not what you think) One of the things I'm really excited about is all the work the Mperativ team has put into building cohort analysis. When looking at our quarterly objectives, I've realized the SQLs or pipeline opportunities you're generating often have nothing to do with the leads you're looking at in the same quarter. Cohort analysis draws a much tighter relationship. Instead of looking at unrelated objectives, it allows you to: ✅ Look at leads & accounts created in a quarter ✅ Follow how far they actually progressed ✅ See the relationship across every aspect of the demand engine This is so impactful because you'll have a much better understanding of what you actually create from your inputs. The reason this matters? Without cohort analysis, you're flying blind. You can't accurately predict pipeline or revenue because the data points are disconnected. But when you track leads through their full journey... You suddenly gain crystal clear visibility. You'll know exactly how many leads turn into SQLs, pipeline, and won deals. Armed with this insight, you can confidently forecast results and invest in the highest-impact areas. Want to see how Mperativ's cohort analysis gives you a true view of your demand engine? Check out this quick video:

Going from a weekly -> daily feedback loop can be easy. 🏎 We sat down with Jonathan G., CFO at Osano, who shared about how his team moves faster now that they're powered by Equals. Read the full story below 👇

According to many change theories, finding (quick) wins is crucial. However, many CRO specialists go wrong here. 🤔 Small (quick) wins lead to: 🌟 Building trust and credibility. 🚀 Creating momentum and enthusiasm. 🔍 Illustrating the value of CRO for continued support. Yet, many CRO specialists start with weeks or months of data checks and research, losing all the momentum and enthusiasm that exists when someone hires them. 📉 A better approach? 💡 Start running several quick A/B tests as soon as data allows. These tests could be based on existing ideas in the organization or best practices. These first A/B tests might already contain some winners, maintaining or even boosting momentum, enthusiasm, and support. While running these first tests, conduct your research to gain valuable insights and develop solid hypotheses. However, don't lose sight of those early, small wins. They are crucial stepping stones to long-term success in CRO. 🏆 --- 🤩 More CRO tips or questions? 🤝 Connect or reach out anytime. ✉️ Or join 1,900+ subscribers to my CRO Tips newsletter. #Experimentation #ConversionRateOptimization #ChangeManagement #HiPPOs

2nd Top post from Hannah Ajikawo 2023 The CEO & Founder How Revenue Funnel came to fruition, the struggle, the journey and the outcome "Revenue Funnel - call it a consulting firm, a training house or just a good time. I've created this to help organisations retain more revenue inside their funnel."

From mere leads to potential customers! Dive into how lead analytics separate the gold from the dust. #LeadAnalytics #SalesSuccess 📈 Learn more in our new blog! Link: https://lnkd.in/gsan3Weg

Using on OKRs and KPIs to drive newsletter growth; a practical example of OKRs and KPIs: https://lnkd.in/g7fjbva7

🌟 Shining a Spotlight on Conversion.com. We're especially impressed that they have distilled their own meta analysis into an easy to use framework that can be leveraged by anyone looking to improve business performance. Learn more about the Lever Framework here 👇: https://lnkd.in/dEM8C64n Print it out and reference it in your work! We also love to learn from the the diverse personalities within the Conversion.com team, each bringing their unique flavor of expertise to the table. From Saskia Cook's insightful posts to Steph Le Prevost's forward-thinking experimentation strategies and Kyle Hearnshaw's bold takes on optimization, there's something to learn from every member. 📚 Here are some of our favorite LinkedIn posts from Conversion: ✔️ Saskia Cook (our all-time most-liked post): https://lnkd.in/dVvGVyqh ✔️ Steph Le Prevost: https://lnkd.in/de7FQwBa ✔️ Kyle Hearnshaw: https://lnkd.in/d-F2WENH Be sure to give Conversion a follow 👍 #Optimization #CRO #ABTesting #LeverFramework #BusinessPerformance #Expertise #LinkedIn #Experimentation #Conversion

A few months ago, we hosted an enriching Metric Masters webinar with experts Jasmine, Mie, and Casper. During the webinar, we discussed how it works with measuring ROI at events and what other strategies might be better choices that can lead you to the desired metrics.🤩 Real-life examples and success stories were discussed, to showcase the disadvantages and advantages of measuring ROI. Did you miss the webinar? Don't worry. You can rewatch it through our link in the comments. Stay tuned for more informative events from our Metric Masters series!🚀 #b2bmarketing #b2bmetrics #webinar