Software-as-a-service has long been a core tenet at Microsoft, and this collaboration proves that their strategic focus has never wavered. With Xbox soon being available on Amazon Fire TV, it is undeniable that their push to broaden the reach of their subscription service, Xbox Game Pass, is in full effect.
For Amazon, this is a great opportunity to realize the (once-tried-but-failed) potential of Fire TV as a game console, while taking advantage of the success and popularity of Fallout (both the show and the games) and other Xbox IPs as they inch their way closer to incorporating video games as part of their value proposition to consumers.
For Xbox, this demonstrates their ability, as a software, to integrate seamlessly into smart TVs and TV boxes, as well as to steadily run games on their cloud servers. As cloud gaming depends heavily on internet connection and server capabilities, it would be a huge milestone, both technically and reputationally, for Microsoft should they pull this one off successfully.
However, it now begs the question, what is "Xbox," as a video game console, if you take the "box" part out of the equation? And how would Xbox shift their brand positioning "post-hardware" if their long-term plan is to integrate completely-digitally into as many other devices as possible?
Only time will tell.
#Xbox #GamePass #Amazon #FireTV #Microsoft #strategy #cloud #gaming #software #SaaS
No console, no problem. At Xbox we believe that when everyone plays, we all win. Which is why we’re thrilled to bring Xbox games to even more people with the Amazon Fire TV.
Soon Xbox Game Pass Ultimate members in more than 25 countries can use select Fire TV devices to play hundreds of hit games like Fallout 76, Senua’s Saga: Hellblade II, Starfield, and Forza Horizon 5.
If you don’t have an Xbox console, are new to gaming, or want a more portable way to play your favorite games, we’ve got you covered. Simply launch the Xbox app from your Fire TV device, and sign into your Microsoft account to access your Game Pass Ultimate membership.
Click the link to learn more: https://xbx.lv/3KYGC3s