David&Goliath’s Post

Last week I covered the impact of the impending US TikTok ban, what we can learn from Nike's app strategy, and how Meta bucked the trend of making smart eyewear that doesn't suck. If any of that sounds interesting, click the link and subscribe to my weekly tech, trends, and culture wrap up. LINK in comments 👇

#FeelingIsBelieving: Why Emotion is the Key to Marketing Magic ?✨ In the digital age, attention spans are shorter than ever, and consumers are bombarded with messages. So, how do you make your brand stand out? The answer: #emotions Successful brands go beyond selling products; they sell feelings. Think about it: Nike doesn't advertise shoes, they advertise #achievement and #inspiration. Apple doesn't sell iPhone n laptops, they sell #innovation and a seamless user experience. Here's why emotions are marketing gold: 1. They create a connection: People connect with brands that resonate with their values and aspirations. 2. They're memorable: A powerful emotional experience sticks with us long after we see an ad. 3. They drive action: Emotions can motivate people to click, share, and ultimately buy. So, next time you're crafting an ad campaign, ask yourself: What feeling do I want my audience to experience? How can my product or service help them achieve that feeling? By focusing on emotions, you can create marketing that's more impactful, memorable, and drives real results. #digitalmarketing #marketingstrategy #emotionalmarketing #branding #zac

A recent study commissioned by Meta reveals that 92% of Beauty and 97% of Fashion Shoppers discover brands on #meta platforms, including Instagram #reels. The #study also highlights the increasing role of creators and #augmentedreality (AR) in influencing purchase decisions. 🚀✨ AR is gaining popularity in the #fashionindustry as well with 80% of the participants being already aware of it. Furthermore, 78% of respondents affirm that virtual try-ons serve as a #motivatingfactor for them to make #onlinepurchases . 🌐💄👗 These platforms are not just social; they're a thriving #marketplace for #brand discovery. Imagine the possibilities for your #beauty or #fashion brand when it's part of the Meta conversation! Let's decode this persuasive #trend together. Ready to elevate your brand visibility? Let's connect and strategise for success. 📈💬 Call IPRGENIX today! #metamarketing #facebook #branding #fashionblogger #ar #beautyrevolution #iprgenix #marketmaster #study #survey #onlinebusiness #smallbusiness #fashiontrends #beautytrends #monday #trending

When you think about the top 5 brand on the Kantar most valuable brand list, you instantly have a mental image and visceral reaction about the brand. That’s what makes brands like Apple , Google, Microsoft , McDonald's, so valuable. They have imprinted their brands into our heads and importantly, heart in a way that is uniquely memorable and meaningful. And watching the chart climbers like NVIDIA, and lululemon we can also learn the hard work required to build brand value and equity. #valueablebrands #brandeequity

Frequent creative refreshes: - Meta says to do it 2x a month - We say 4x a month/1x a week Most DTC brands don't hit 2x, much less 4x. But if you want better performance, frequent refreshes are a key lever to pull.

In the dynamic world of #branding, the #toneofvoice is a crucial element that defines a brand's personality and establishes a connection with its audience. Let's take a closer look at some renowned brands and their distinctive tones of voice that have played a key role in shaping their identity: 🟡 Apple - Simplicity with a Touch of Magic Apple's tone of voice is synonymous with simplicity and innovation. From their product descriptions to marketing campaigns, the language is clear, concise, and infused with a touch of magic. This approach has helped Apple create an emotional bond with its customers. 🟡 Nike - Empowering and Inspirational Nike's tone is all about empowerment and inspiration. Through powerful taglines and motivational messaging, they encourage their audience to strive for greatness and push beyond their limits. Nike's tone speaks directly to the athlete in everyone. 🟡 Netflix - Relatable and Conversational Netflix has mastered the art of sounding like a friend. Their tone is conversational, relatable, and often filled with humor. By adopting a casual approach, they make their audience feel like they're part of a community, enhancing the overall user experience. 🟡 Google - Informative and Accessible Google's tone of voice is straightforward and informative. Whether explaining complex algorithms or introducing new products, Google uses language that is accessible to everyone. This clarity reinforces their commitment to making information universally accessible.

THE IDEA THAT YOUR BRAND IS FOR EVERYONE IS AN ILLUSION I like the fact that you're thinking big. You have one grand idea. You want to change the world. You know there are 7 Billion People in the world. At least you got that from the World Population Statistics. You calculated that if you start your service or product with 1 person paying $5 to obtain your product or service, you should be able to make billions of dollars. You want to sell to everyone because you feel they need your products. You already projected that you will do crazy publicity and it will reach everyone in some years. Wow! A round of applause for yourself. I love the fact that you're thinking big. But calm down. Selling to everyone is a big time Imagination, waste of time, waste of resources and waste of efforts. 📌 Nike is a global brand - They do not sell to everyone. 📌 Apple is a global brand - You know your friends that still use Android. Myself inclusive. 🥲 📌 Google - I know you want to argue that everyone uses Google. But that's not true. Cos those villages that do not even have 3G cannot relate to anything called internet or tech. So before you get into your wildest imaginations, calm down and do your research. Your brand cannot be for everyone. It's not possible. Do your homework and search out your target audience. #brand #brandlaunch #projectmanagement #business

Looking for ways to increase awareness and sales? 📈 — See how Vestiaire Collective leveraged Smartly.io and Meta, and as a result, managed to increase website visits and boost sales by 7.9%. Read the full success story below. #worksmartly #meta #socialmedia

I've seen enough - Meta's Bid Multiplier is a requirement in 2024. Since building out the proprietary tool for our team, we have run five structured split tests to determine the value of this approach. The results* speak for themselves: Client 1 (Beauty): +123% revenue, -23% CPA Client 2 (Beauty): +13% revenue, -16% CPA Client 3 (Apparel): +13% revenue, -12% CPA Client 4 (Footwear): +12% revenue, -10% CPA Client 5 (Sporting Goods): +67% revenue, -23% CPA * For two of these clients, these results are from 3rd party attribution solutions like Rockerbox - in other words, this isn't Meta grading its own homework. We're rolling this out to all of our clients this quarter. You need to be running broad audiences on meta. BUT, layering in your 1p data through bid multiplier amplifies the results by 15% or more. I would think in the current environment that any marketer would want that extra 15%. Here is your golden ticket. Our tool isn't glamorous (screenshot below), but the results are what we care about :) #meta #digitalmarketing New Engen, Inc.

With the metaverse shift to emphasizing digital avatars, social platforms and brands are finding new ways to connect with consumers. Learn about Snapchat's Virtual Make-up Drop in this article from Social Media Today, LLC. #socialselling #socialmedia #socialcommerce #avatars #digitamarketing #promotions