David Paul Stocks’ Post

A couple of weeks ago, I joined the judging panel for Effie Awards Europe. It was my first time judging this show and I had the amazing job of judging multi-market and positive change entries. Few things struck me: 🇺🇦 A lot of the work under the positive change category focussed on drawing attention to the war in Ukraine; it was incredibly moving to read about the power of creativity to stir public opinion, and illuminate the unimaginable humanitarian crisis on the ground there. I'd love to collaborate with any brands who are contemplating activating the advocate brand within as it's super inspiring work. 🎻 Execution-allly speaking, the diversity of channels was still quite limited. The entries that demonstrated how they orchestrated omni-channel strategy and even leveraged experimental channels saw that bet pay off in their results. Kudos to those who paid special attention to complexity, and fragmentation of their audience(s). 🎩 If I put my skeptical hat on for a minute, the first part of the entry is to establish the challenge and argue that the ambition, and subsequent objectives and KPIs are suitably challenging. This was probably the most underwhelming part of most papers... there were lots of arguments like "we did £10m in sales last year and times are tough so the challenge this year is to do £9M".. call me a harsh marker but aren't the Effies supposed to be for the 'most effective' creative work in our industry... not the 'sort of okay' work that may or may not have moved the needle.. We will have to wait and see who takes out the top gongs when the final round of judging is complete soon, but I'm hoping those businesses with the biggest ambitions and creativity win out. #Creative #Effectiveness #Effies #PostiveChange

Next week Cannes Lions International Festival of Creativity I´ll have the Honor to be part of Young lions Marketers competition 2024, what an honor and important responsibility. Can´t wait for an exited week! @Melissa Chen Andrea Quaye @chris brown Shannon Womack 🔜 I'm sure we´ll do our best 🦁 Gabriel Suárez Ortega #BusinessManagement #LiderandoEquipos #FMCG #Commercial #Innovacion #PlaneacionEstrategica #changemanagement #SalesAndMarketing

Brilliant in message and design.

Seven years ago, I started my journey in the promotional events industry with Smirnoff being the first brand I ever worked! I still remember the nerves I felt speaking to people about a product I was not familiar with. 🫠Being out of my comfort zone pushed me to grow, and looking back, I realize it gave me the skills to sell, manage, and close projects I once thought were beyond my reach.💯 Your current place you are at is not the final destination. It's just a part of the journey. Have faith & trust the process ✨️ #PromotionalEvents#BrandAmbassador#EventMarketing#Promotions#BrandRepresentation#MarketingStrategy#CareerGrowth#BusinessDevelopment#PersonalGrowth#ProfessionalJourney

Elevate your brand to new heights with Qyuki Digital Media's YouTube channel management expertise. At Qyuki, we don't just create content, we craft experiences that engage and resonate with your audience. Our proven approach to YouTube channel management has propelled countless creators and brands to the forefront of digital storytelling. Here's how we do it: 1️⃣ Strategic Content Planning: We use data-driven insights to tailor content strategies that align with audience preferences and emerging trends, ensuring your channel not only captivates but also retains viewer interest. 2️⃣ Optimization Mastery: Our meticulous attention to detail ensures your videos stand out in a crowded space, maximizing visibility and engagement with SEO-optimized descriptions and compelling thumbnails. 3️⃣ Engagement Amplification: We believe in building communities, not just audiences. Our approach to engagement fosters conversations and connections that turn viewers into loyal fans. 4️⃣ Monetization Expertise: With an eye on revenue, we optimize your channel for monetization, identifying and capitalizing on opportunities that enhance your earnings without compromising content quality. 5️⃣ Analytics and Adaptation: Our commitment to excellence is underpinned by a rigorous analytics framework. By continuously monitoring performance, we adapt strategies in real-time, ensuring sustained growth and success. Join us at Qyuki as we redefine digital storytelling, transforming your vision into impact. Let's embark on this journey together, where your success story becomes our mission. 🌟 #YouTubeManagement #DigitalStorytelling #QyukiDigitalMedia #LinkedInShowcase #work #channelmanagement Watch our video to learn more: https://lnkd.in/d-FrREjG

⚡️⚡️Thank you for having us, MBA Sport Leadership Association! We had a blast connecting with your community and sharing our agency insights. The future of #sportsmarketing is looking bright.⚡️⚡️ #T1Agency #SponsorshipMarketing #Networking 

OAAA President & CEO Anna Bager stopped by Digiday Studios last week at #POSSIBLE2024 for a lively chat about how out-of-home (OOH) is influencing all aspects of the marketing industry. Anna dives into the all-encompassing reach of OOH to connect with and impact audiences nationwide, as well as what’s driving excitement and growth for the medium right now – from digital OOH and CTV to retail media. 💡“[Out of home] is a platform that can serve an advertiser throughout a full campaign. It connects incredibly well with other media types. It’s a conversation starter and a conversation keeper. It’s not just a spectacle. It’s a true workhorse and a result deliverer.” Watch Anna’s interview to learn more about the OOH playbook: #POSSIBLE2024 #FutureOfMarketing #OOH #DOOH

Unlocking the Power of Competitions 🎉 Why it’s so enjoyable, and how it can benefit brands: • It's fun😁 : People enjoy the thrill of getting something for free. • It’s social🤳: When people share competitions with friends, it helps build brand recognition. • It’s gratifying🥇 : People appreciate the recognition from winning. • It’s rewarding🎁 : Brands can reward winners with discounts and exclusive offers. Start unlocking the power of competition today! #Competitions #fmcgindustry #Branding

Bespoke training for all communication needs. Communication River has a unique way of getting to know you, the individual & your team to assess exactly what approach is needed to unlock potential. Communication River #communicationskills

Athletes - Don't leave the fate of your personal brand to chance! Being prepared to manage a crisis situation can be the difference between an athlete's brand rebuilding or being damaged for years to come. Specialist Sarah Widera, founder of Scoop Communications and former FIFA global Communications Manager, takes athletes through one of the most important lessons in brand management - how to protect it! Masterclass 07 "Brand Crisis Management" is live now on www.playapower.com ⚡️ #personalbranding #athletemarketing #personalbrandingcoach #brandbuilding #crisiscommunications