David McCowen’s Post

After amassing over 15 years of invaluable experience in the automotive industry; learning from customers, celebrating successes, and navigating through challenges. I, as a Consumer Insight Specialist and Automotive Marketer, have made the decision to impart the wisdom I've gained. My aim is to share these insights with those who share a passion for the automotive industry and aspire to make a significant impact on their business endeavors. Feel free to join me on this journey, follow my updates, and stay tuned for daily nuggets of automotive industry knowledge. Together, we can drive success! #AutomotiveInsights #CarIndustry #AutomotiveMarketing #CustomerExperience #BusinessImpact #AutomotiveKnowledge

The latest of MSQ’s interview series surrounding the world of automotive marketing saw us sitting down with Ben Carter, Global Chief Marketing Officer of carwow. From changing marketing channels to strategies approaching EVs and making the most of your investments, Ben digs deep into the opportunities and shifting marketing strategies within the industry in today's ever-evolving age. Watch the full interview here: https://lnkd.in/e3GK75An. #automotive #automotivemarketing #automotiveindustry #marketing

In case you missed it, the illuminating webinar on "2023 Automotive Technology Highlights and Insights" is now available for viewing! 👏 Dive into the rich dialogue as we explore the forefront of automotive innovation and the transformative power of technology in the industry. 🤓🎙💫 A heartfelt thank you to the distinguished panel who brought depth and perspective to the conversation: -Marc Babin of Anyline, whose expertise continues to redefine the boundaries of what's possible in automotive tech. -Our very own Zach Olson from Treads, whose insights remind us why Treads is at the cutting edge of how consumers maintain their vehicles and customer experience. -Anudar Hanibal from 1886Ventures and Carve8 , whose strategic vision is shaping the future of mobility in Europe. -Christian Plaichner of Anyline, whose leadership is steering the course of innovation in the automotive space. Join us for a journey through the latest trends and discoveries that are propelling the automotive industry forward. Watch now and be part of the conversation that's driving change. 🙌 #AutomotiveTechnology #Webinar #Innovation #Treads #Anyline #1886Ventures #Carve8 #IndustryInsights #TechnologyTrends #GetTreads #ThankYou

Just a few days into 2024 and the recalls are already at the turnstile. Keep up with the world of automotive recalls by reading Recall Rundown! This month's blog unveils the importance of retention and the impact on dealerships. #recallmasters

Over the past few years, adaptation and collaboration have become essential elements for #dealerships as data continues to play a bigger and bigger role in the #automotive retail business. One partnership that illustrates the power of these two components is that between dealership group Germain Motor Company and automotive marketing platform Urban Science. On this episode of #DrivingSolutions, host Jim Fitzpatrick is joined by Shaun 'NIFF' Kniffin, marketing and #technology director at Germain Motors, and Eric DeMont, global practice director at Urban Science. https://lnkd.in/gMpEHJQJ

🚘 What does the agency model mean for the automotive industry? 📅 In our most recent blog post, Leonard Burger and Dani McNabb delve into the concept of the agency model, examining its advantages and disadvantages in the context of the automotive industry. 🔎 What is an agency model? What are the learnings to date? And what can we expect in the coming months? Find out all the answers and more by clicking on the link 👉 https://bit.ly/3RGT0t8 #agencymodel #automotiveindustry #insights

Stay ahead of the curve in the fast-paced automotive industry by subscribing to industry newsletters! These publications, blogs, and websites deliver regular updates straight to your inbox, keeping you informed on the latest trends, technological advancements, and market shifts. From insightful articles on electric vehicle dominance to analyses of consumer preferences, these newsletters equip you with the knowledge to make informed decisions and adapt your strategies for success. So, don't get left behind – subscribe to industry newsletters and fuel your expertise #carsalesman #carsaleswoman #carsales #carsalestips #carsalestraining #carsalesadvice #howtosellcars #carsalescoach #carsalesperson #carsalesassociate

On this episode of On Deck, host Chris Herman talks about emerging topics in the automotive industry and the importance of starting 2022 planning now. In this new landscape, what will your focus be moving forward and how are you forecasting for 2022? https://lnkd.in/eKEWu7y2

Today kicks off the first in a series of blog posts on the six “Superpowers” we are harnessing to create cultural change at #HARMAN Automotive. In this post, Senior Director Stacia Anderson illustrates how we “Aim for Wow” in everything that we do. Learn how big ideas and big results are driving us into the future: https://lnkd.in/gpKckK9B #CulturalTransformation #Superpowers

#Aftermarket #Automotive #Elcome_España Elcome Don't let outdated content hold back your sales potential. Unlock the full benefits of having accurate and up-to-date product information on Autocat and other garage look-ups. Find out how we can significantly boost your sales and maximizse your visibility among potential customers.  https://lnkd.in/e6yh4W8 Read our tips for improving your visibility on garage look-ups 👇 https://lnkd.in/d8Ccr7n7 #automotivesoftware #sellmore #data