David Greenberg’s Post

What does it take to build an iconic brand? Our CMO, Heather Stern, took the question to the SXSW Sydney stage and asked three of the biggest CMOs in Australia. Tune into the live recording on the latest episode of #IITMpodcast, out now!

This is what I love most. Not being creative, working with cool brands, or adding value. Interactions with people. They are truly the stars of the show. They bring vibrancy, joy, and realness. Salute to those who make our activations so enjoyable. #experientialmarketing #streetmarketing #eventmarketing

2024 kicked off with the Consumer Electronic Show (CES), which dominated most of our media placements in January. We represent dozens of tech brands on and off the CES show floor and all of them are “media darlings,” someone journalists can count on and consumers can’t get enough of. That’s because we give media news they can use in a format that they want it in. It’s not what you say, it’s what people can hear and it takes 7 to 11 times for them to hear it. We were pitching 2024 CES media appointments and trends back in November 2023, lining up press interviews, sending samples, creating experiences and organizing prototype demos long before our clients arrived on the show floor. This resulted in millions of media impression per brand including placements on national news such as TODAY Show, Wall Street Journal, Daily Mail and more. January wasn’t all tech though. In addition to “New Year, New You” themed press, winter is also what we refer to as “red carpet” season as celebrities shape up for photos that will last their lifetimes at The Golden Globes, The Emmy’s, The Grammy’s, SAG Awards and Oscars. We were pitching the skincare and fitness trends and treatments through the holidays to secure what we got. Black History Month, Valentine’s Day, Super Bowl, and Heart Health are all timely and relevant topics that we pitch in advance. No need to have FOMO on any press opportunities. Our team of motivated and seasoned publicists will catch them for you and convince media to care about and cover your story. Talk to us today about how to line up press for tomorrow. #health #wellness #pr #media #publicity #trends #tech #redcarpet #awardsseason #news #publicists #press #skincare #fitness #hearthealth #celebs

2024 kicked off with the Consumer Electronic Show (CES), which dominated most of our media placements in January. We represent dozens of tech brands on and off the CES show floor and all of them are “media darlings,” someone journalists can count on and consumers can’t get enough of. That’s because we give media news they can use in a format that they want it in. It’s not what you say, it’s what people can hear and it takes 7 to 11 times for them to hear it. We were pitching 2024 CES media appointments and trends back in November 2023, lining up press interviews, sending samples, creating experiences and organizing prototype demos long before our clients arrived on the show floor. This resulted in millions of media impression per brand including placements on national news such as TODAY Show, Wall Street Journal, Daily Mail and more. January wasn’t all tech though. In addition to “New Year, New You” themed press, winter is also what we refer to as “red carpet” season as celebrities shape up for photos that will last their lifetimes at The Golden Globes, The Emmy’s, The Grammy’s, SAG Awards and Oscars. We were pitching the skincare and fitness trends and treatments through the holidays to secure what we got. Black History Month, Valentine’s Day, Super Bowl, and Heart Health are all timely and relevant topics that we pitch in advance. No need to have FOMO on any press opportunities. Our team of motivated and seasoned publicists will catch them for you and convince media to care about and cover your story. Talk to us today about how to line up press for tomorrow. #health #wellness #pr #media #publicity #trends #tech #redcarpet #awardsseason #news #publicists #press #skincare #fitness #hearthealth #celebs

Highlight's excited to be at Quirk's Media Dallas this Wednesday and Thursday! We're here to see what real-world experiences and challenges brands are facing in 2024. (We also heard a rumor about line dancing and cocktails? 🤠 🕺 ) Let's chat about your product research roadmap! Can in-context consumer testing support your innovation goals? Send Lukas Cartmell a DM or drop your booth number in the comments so we can stop by and say howdy 👋 #quirksdallas #quirksmedia #consumerinsights #marketresearch

Introducing our new showreel VERB | powered by Croud I often need a reality check to see how far VERB has come over the years and how cool it is that we work with such incredible brands. Awesome job at creating the latest showreel Genevieve Milne Georgia Henry Cameron Manocheo 🔥🔥🔥 #LuxuryDigital #PerformanceAgency #MarketingAgency #LuxuryMarketing

Calling all trendsetters! We want to know: what's the most mind-blowing event theme you've come across this year? Share your thoughts or post a pic in the comments below! Let's inspire each other with some next-level creativity. #TheSourceSolutions #CreativeEvents #EventPlanners

Calling all trendsetters! We want to know: what's the most mind-blowing event theme you've come across this year? Share your thoughts or post a pic in the comments below! Let's inspire each other with some next-level creativity. #TheSourceSolutions #CreativeEvents #EventPlanners

Each month, we spotlight the powerful reach of our brand in the media. Watch our latest video to see February's highlights. Susan Swidler sswidler@williampitt.com #realtor4u

EXCITING NEWS 📢 Episode 4 of How to Hack the Brain is OUT NOW! 🧠🎙️ This week, we explored the science behind what makes brands stick. We're joined by industry titan, Charles Vallance, Founding Partner and Chairman of VCCP and behaviour expert Katie Hart MSc. Learn how your favourite brands hijack your brain and discover the secrets to crafting your own iconic brand identity. Click now to listen!