I'm feeling immense pride for the work of our teams who prepared two exciting marketing campaigns around the Big Game -- for the first time in L'Oréal's history. They succeeded in reinventing today’s marketing and storytelling in such an unexpected way, totally in tune with the times. #CeraVe generated an amazing social media buzz featuring #MichaelCera, connecting to the everyday consumer while relying on the expertise of a medicalized skincare brand. And a big shout out also to #NYX Professional Makeup for the bold and playful statement they made with Cardi B. #createthebeautythatmovestheworld #CeraVe #NYXProfessionalMakeup
Thank you David for taking the leap with us! Entering the Big Game is quite a statement. The CeraVe DMI and US teams nailed it ! Team work makes the dream work 💙🙏
This commercial was brilliant - best laugh of the day too (even better than Kelce yelling at Andy Reid). Great work by the L’Oreal/CeraVe team!
In the court of public opinion this won best Superbowl ad of 2024
I need a tell all of the making of everything about this...how was the Narwhal copy approved Oliver Hobbs...that is an achievement in itself.
This was such a great campaign! Congrats to you and the team— what an accomplishment! I hope that we’re able to see the breakdown of it in the future if y’all are willing to share!
This ad had the right balance of cheeky and knowledge. So funny, and so good!!! Hats off to the brand team and agency behind the ad!
Congratulations on winning the SuperClio! https://adage.com/article/special-report-super-bowl/cerave-awarded-super-clio-best-super-bowl-ad/2541131#:~:text=CeraVe's%20comical%20Super%20Bowl%20spot,panel%20of%20top%20industry%20execs.
Great brand and amazing product!! Simply sat back and enjoyed this spot. Brilliant way of connecting!
I LOVE this commercial so much. I can’t remember the last time I shared a video of a commercial with my friends and family but this was too good & I was cracking up 😂
CeraVe General Manager at LOreal USA
5moWhat an incredible work from the CeraVe teams DMI and US 👏👏👏 Funniest campaign ever, great recognition for our 1st SuperBowl!