David Greenberg’s Post

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CEO, L’Oréal USA | President, North America Zone | Member of Group's Executive Committee

I'm feeling immense pride for the work of our teams who prepared two exciting marketing campaigns around the Big Game -- for the first time in L'Oréal's history. They succeeded in reinventing today’s marketing and storytelling in such an unexpected way, totally in tune with the times. #CeraVe generated an amazing social media buzz featuring #MichaelCera, connecting to the everyday consumer while relying on the expertise of a medicalized skincare brand. And a big shout out also to #NYX Professional Makeup for the bold and playful statement they made with Cardi B. #createthebeautythatmovestheworld #CeraVe #NYXProfessionalMakeup

Penelope Giraud

CeraVe General Manager at LOreal USA

5mo

What an incredible work from the CeraVe teams DMI and US 👏👏👏 Funniest campaign ever, great recognition for our 1st SuperBowl!

Melanie Vidal

CeraVe Global Brand General Manager

5mo

Thank you David for taking the leap with us! Entering the Big Game is quite a statement. The CeraVe DMI and US teams nailed it ! Team work makes the dream work 💙🙏

This commercial was brilliant - best laugh of the day too (even better than Kelce yelling at Andy Reid). Great work by the L’Oreal/CeraVe team!

Marc Lewis

Scaling remarkable eCommerce Brands - Leading Growth at DUNK Agency

5mo

In the court of public opinion this won best Superbowl ad of 2024

Josef Najm

Director, Programmatic & Partnerships at Reuters “The source.”

5mo

I need a tell all of the making of everything about this...how was the Narwhal copy approved Oliver Hobbs...that is an achievement in itself.

Elliot Lollis

Affirming goodness in brands and people

5mo

This was such a great campaign! Congrats to you and the team— what an accomplishment! I hope that we’re able to see the breakdown of it in the future if y’all are willing to share!

Monique Benoit

Retail merchant with a drive to help emerging brands scale | Podcast Host

5mo

This ad had the right balance of cheeky and knowledge. So funny, and so good!!! Hats off to the brand team and agency behind the ad!

Congratulations on winning the SuperClio! https://adage.com/article/special-report-super-bowl/cerave-awarded-super-clio-best-super-bowl-ad/2541131#:~:text=CeraVe's%20comical%20Super%20Bowl%20spot,panel%20of%20top%20industry%20execs.

Lisa Guzzino

Manager, Brand & Storytelling

5mo

Great brand and amazing product!! Simply sat back and enjoyed this spot. Brilliant way of connecting!

Zohra Mubasher

Human Resources Specialist | HR Coordinator | HR Best Practices Champion | Talent Acquisition | HR Administration | CHRP Candidate

5mo

I LOVE this commercial so much. I can’t remember the last time I shared a video of a commercial with my friends and family but this was too good & I was cracking up 😂

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