Dave Wisdom 🔥’s Post

FINAL WEEK to register! While viewership is more complex than ever before, you can be equipped with a data- plus tech-first compass to navigate the vast advertising ecosystem. Join our experts at our new free webinar on Tuesday, March 26 at 12pm ET. Here are five easy reasons to tune in: 1️⃣ Make the MOST of your data at the intersection of big data and cutting-edge tech. Learn how and why this is where you supercharge the value of your audiences. 2️⃣ Dive into identity solutions and see how they bridge the gap in a cookie-less world. 👋🍪 3️⃣ Take your targeting and ROI to the next level. We'll spill the best way to activate your advanced audiences to optimize yield and drive results across the funnel. 4️⃣ Prioritize privacy while doing all of the above. (Can you really have it all? Yes, you can.) 5️⃣ Join our team of expert navigators: VideoAmp's Peter Nummerdor and Grace Golden; and VAB's Benjamin Vandegrift. Ready to win real results for your business? Register for free now: https://lnkd.in/gzkGmASg

Drowning in digital advertising data? You're not alone. Many marketers struggle with the "Data Overload Effect", unsure of how to move forward with the vast amount of advertising data at their disposal. But waiting isn't an option. The stakes are high—doing nothing risks wasted budgets, missed opportunities, and falling behind competitors. In a chat with David Indo, he pointed out that while every brand has access to the same data, the real edge comes from smart usage. 👉 Data should enable better decisions, not overwhelm. Advertisers crave simplicity. They’re overwhelmed by countless layers of ad tech. At ID Comms, we help brands focus on what truly matters, providing a straightforward, 3-step framework for evaluation. By focusing on the most valuable data, we help clients make smarter decisions, driving growth and success with their media investments. #MediaInvestment #DigitalAdvertising #DataDrivenDecisions #BrandsDeserveBetterMedia #IDComms #DigitalControl

The rise of MFA (Made For Advertising) and AI synthetic content is posing a challenge for the advertising industry. Check out DoubleVerify Global Insights Report to review local trends in your region. Please reach out to our team if you have any questions or would like a deeper dive. Sophia Warren Susie Mather Trisia Wiecek David Shen Alyssa Tan Cecilia Xue Jisoo Kim Neil Anderson James Whitbread Lena Lepojevic

The countdown is on! DV’s 2024 Global Insights: Americas webinar is tomorrow, May 23, at 10:00 am EST. Join us for an in-depth breakdown of the biggest ad tech trends impacting North America and LATAM. It’s not too late to register: https://buff.ly/3JSHuWy

Did you know that MFA content grew by 19% last year? Or that 47% of media buyers are planning to include attention-based metrics on most of their media buys in 2024? The DV Global Insights: 2024 Trends Report illuminates the latest advertising trends to help you improve campaign strategies and maximize performance. We also look closely at regional media quality nuances with four additional reports spanning APAC, EMEA, LATAM and North America. See what marketers say about other transformative business realities like AI and retail media networks by downloading our DV Global Insights: 2024 Trends Report and four regional reports here: https://buff.ly/4ckHmLM

Proud to be part of a technology company that’s been able to remain true to it’s vision since its founding…. 7 years ago Measured saw the writing on the wall, and the following remains true: -the privacy era was coming - cookies and user ids are gone -ad platform reporting would become increasingly unreliable - often 4x over or under reported today! -user data based measurement like #mta would be broken - lots of pivots from these vendors -causal, cohort-based, incrementality measurement was the future for strategic brands - validated today by the ad platforms themselves Watch our founder Trevor Testwuide explain further in this clip from our latest product launch keynote. #attribution #marketinganalytics #adtech

In 2024, the digital advertising space faces challenges like the deprecation of third-party cookies, AI, media landscape fragmentation — just to name a few. Despite these hurdles, brands have opportunities to thrive by prioritizing creativity, data and technology. Find out what Benjamin Arnold, President, North America of Adludio, has to say. https://bit.ly/3Tt04KA

"One Second of Attention has More Outcome Value in Some Contexts than in Others." The explosion of new video environments and ad formats has made the "video versus display" taxonomy an outdated and damaging framework for planning and managing advertising performance. To advance industry practice, Meta, eye square, Bill Harvey and Realeyes - Attention Measurement partnered to execute one of the largest attention and mindset studies of modern mobile video platforms. Bill Harvey published an excellent learnings summary today in MediaVillage. #attentionmetrics, #attentioneconomy

Don't miss out on the replay of our webinar featuring 2024 predictions! 📈 Gain valuable insights into the future of media and advertising #CloudAdoption #2024Predictions #IWorkForComcast

Unlock the secrets of 2024 with our expert panel's predictions! 📊 Dive into the replay of our webinar and stay ahead of the curve in media and advertising #Predictions2024 #TheContentCircleOfLife #IWorkForComcast