Dave Rosner’s Post

💼 The Digital Markets Act (DMA) is set to revolutionize how personal data is used and user consent is handled. Why should businesses pay attention? 🌍 This landmark European privacy regulation primarily targets the tech giants, known as gatekeepers in the DMA, but its impact will extend to other businesses relying on these platforms for their marketing and sales. 🚪 Gatekeepers are companies that hold significant power in the digital ecosystem by owning and controlling access to many of the major global platforms that users and third-party companies depend on, as well as regulating the flow of data on these platforms. The European Commission has identified six key gatekeepers that need to comply with the DMA. Who are they? Are you using their services? Will you have to get ready for the DMA? For answers, read our article. 👉 https://lnkd.in/dDAxkaQt #DigitalMarketsAct #DMA #DataPrivacy #Gatekeepers #PrivacyInTech #EUPrivacy

Off the back of the release of the Privacy Act Review by the Australian AG earlier this year comes the final report from the Senate Enquiry into Big Tech. A number of it's recommendations double down on the proposals from the Privacy Act review and are likely to only harden the resolve of the federal government to adopt stricter controls around Pii data consent, handling, retention and the right to erasure. There will be a huge number of nervous eyes watching to see what the final updates to privacy legislation look like when they are introduced to parliament in 2024. These changes will undoubtedly cause significant disruption to the way most Australian businesses market to consumers online and potentially force significant rethinking of MarTech stacks and customer data ecosystems. #privacy #data #martechstack

Last week's IAB Tech Lab conference and the NAI Summit 2024 surfaced many challenges and uncertainties for the US adtech industry. Alex Krylov covers all in this "must read" blog From this side of the pond, my takes on Alex's takes....... - Pressure is growing. Adtech must adapt to US privacy regulations or fail. The FTC and state AGs are becoming more knowledgeable and proactive in scrutinizing data handling practices within the industry. - Integrity & transparency have historically been in short supply in adtech industry (my view), but they are becoming essential for businesses to survive and thrive. - Can the US avoid the spread of complex consent pop-ups? They seem to be moving toward a EU GDPR model in regards to how they handle sensitive data, and browsing data is increasingly being viewed as sensitive data. - The Data Minimisation principle seems to be increasingly relied on as a gauge to prevent unnecessary data retention and misuse.

🌐✨ Exploring the Impact of the European Union's Digital Markets Act (DMA) 🔍 Navigating the evolving digital landscape? The DMA, effective since November 2022, marks a milestone in regulating online platforms and safeguarding user privacy. Join us on a journey through its objectives, responsibilities for gatekeepers and small businesses, and profound effects on consent management and user privacy. 🚀💻 Read the full article for a simplified breakdown of the DMA, its goals, and its ripple effects on big tech companies, smaller businesses, and you – the digital user. 🌐🔐 #DigitalMarketsAct #UserPrivacy #TechRegulation #DigitalTransformation https://lnkd.in/dv8jZqf8

Please read my latest op-ed in the Current, where I argue that privacy is a business advantage, and point out some pitfalls to embracing data privacy. “Many businesses in ad tech appear to be trying to take ownership of the word privacy. Some companies, that have built their business on combining datasets and brokering data, are using terms such as privacy-first, privacy-safe, and privacy-centric. The upshot of this is brands and media owners wanting to find the right technology partners have a tough job on their hands.” Read the full opinion here and let me know what you think. Lots more information on privacy and tech on the InfoSum website. Many thanks to the Current!

Nice op-ed here from Brian Lesser of InfoSum. Current and imminent changes in protection and use of customer data present an opportunity for brands to differentiate by embracing privacy and turning compliance into a competitive advantage. #cleanrooms #cookiedeprecation #addressable #programmatic #privacy

"Data privacy concerns will continue to be a major challenge for the advertising technology industry in 2024, but organizations that have taken the necessary steps to prepare for a cookieless future and lean into AI capabilities will be a step ahead" In the latest Eye On 2024 Blog, Eyeota, a Dun & Bradstreet company's Head of APAC, Trent Lloyd discusses his 2024 predictions, and further illustrates the privacy trends that will transform the advertising industry. Read the full blog here 👇 https://bit.ly/48iBjVA

Want to know more about 𝗚𝗼𝗼𝗴𝗹𝗲 𝗖𝗼𝗻𝘀𝗲𝗻𝘁 𝗠𝗼𝗱𝗲 𝘃𝟮?🛡️ Discover the latest developments in 𝗱𝗮𝘁𝗮 𝗽𝗿𝗶𝘃𝗮𝗰𝘆 𝗿𝗲𝗴𝘂𝗹𝗮𝘁𝗶𝗼𝗻𝘀 and their implications for your business. Our detailed article breaks down new consent states and hit parameters, offering essential insights and assistance. 🚀 Dive in today to 𝘀𝘁𝗮𝘆 𝗰𝗼𝗺𝗽𝗹𝗶𝗮𝗻𝘁 𝗮𝗻𝗱 𝗶𝗻𝗳𝗼𝗿𝗺𝗲𝗱! 👉 Read the full article here: https://lnkd.in/eAvC9vpJ #DataPrivacy #GoogleConsentModeV2 #ConsentMode #DigitalAnalytics #Digitl

This is a crucial op-ed for marketers. Brian Lesser discusses multiple issues that marketers face while dealing with privacy. In the last paragraph, Brian accurately sums up one of the key obligations under GDPR, California and many other jurisdictions: "It's vital that businesses understand the true meaning of privacy and which technologies best serve their needs and put vendors' claims to the test before committing themselves." In addition to brand and reputational risk, failing to do due diligence on all of your vendors' privacy claims can and will put marketers in the spotlight from regulators worldwide. InfoSum is a privacy 3.0 next-generation company working hard to lead the way to privacy-safe data utilization. SafeGuard Privacy applauds the efforts of every company that is innovating in the privacy space. Wayne Matus Michael Simon, CIPP-US/E, CIPM Katy Keohane, CIPP-US Michael Hahn Lou Paskalis

"According to recent research done by Compliant, a privacy compliance company, 88% of the consent management platforms in Europe haven’t been properly deployed and still allow websites to collect personal information before visitors have a chance to opt in (or not)." With new laws coming into effect every few months, the data privacy landscape is, in no uncertain terms, a mess. Even when you think you're being compliant, chances are that you're missing a tiny flaw in your business operations that could be the key to re-establishing trust and transparency with your consumers. The work of AdTech companies can be very tricky to navigate in this regard. #AdTech #Regulations