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Once we decided to run with the 3d approach for Wolfspeed, the next step was determining the aesthetic which started with the development of style frames. Style frames are still images that convey the overall look and feel of a project. What does the color palette look like? How are compositions arranged and balanced? This look and feel portion of the project allowed us to play around with different directions, some in abstract ways and other grounded in reality, to determine an overarching aesthetic we could translate into all the videos into. https://bit.ly/Wolfspeed #design #styleframes #3d #3danimation

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