Daryl Lee’s Post

This is an interesting campaign by a brand that has "nothing to do" with the average B2B audience on Linkedin. But, hey, we are talking about people. We all have a particular context. A story that we can decide to share. Or not. It's not always successful. And, regardless, success is not always obvious. Sometimes, its value cannot be measured in a board meeting. Empowering brands with a personal touch amplifies the message. It makes it memorable, relatable, and easy to share. And video, no doubt, is powerful to make it happen. Cheers, Josías Want more tips like this? Follow me on LinkedIn: https://lnkd.in/dZvBJj9h At Pirsonal we help brands capture their customers' interest and improve engagement with personalized videos at scale. #creativemarketing #marketingleadership #videomarketing #personalizedvideo #personaltouch #branding

It is about how you move forward.

Rejecting failure is not going to determine my future happiness. It’s not about how you succeeded but how you move forward from failures to successes. Today, I'm sharing my #WorthItResume, in which I open up about my setbacks, to help L'Oréal Paris encourage women to seize every possible opportunity.Because the more we stop avoiding failure, the more unstoppable we become.Remember, you'll always be worth it. Check out my proudest failures on my profile. And you, which setback set you forward? Share your #WorthItResume #LOrealParis L'Oréal

L’OREAL CHANGES THE LIVES OF TRANSGENDER MEN AND WOMEN 🌈 : A Case Study A year ago, L’Oreal, a beauty brand, partnered with an LGBTQ+ organisation called True Self Foundation to open a chain of hair salons in Puerto Rico specifically to cater to the needs of trans men and women and called this network “Transformation.” The idea was to create an inclusive environment where a transgender person could come in and talk to the stylists about the hairstyles they wanted and the stylists would provide an expert opinion and specific guidance on hair, image and colour, to help trans customers achieve their desired look. Now, let’s analyze the campaign. INSIGHTS THAT L'OREAL CAPITALIZED ON: 🔢 1. The first thing a person who is transitioning wants to change about himself/herself is their hair. A transgender person’s hairstyle can make or break their confidence. But growing out your hair/cutting it short can be a big change. 2. Trans men and women do not just want products that change hair length, colour etc. They want an expert who will guide them through the process and reassure them every step of the way. 3. Trans people in Puerto Rico face systemic discrimination at work and in public spaces, and a transgender-friendly salon is not easy to find. WHAT I LOVED ABOUT THE CAMPAIGN: 💚 1. L’Oreal did not sell a product, they sold an experience - If L’oreal only wanted to sell their products, they would have just created a separate line of products for trans men and women and placed them on shelves at their stores. But they created experiences that changed people’s lives. And the best part was, once the stylists showed their trans customers what their products could do, they came back for more! 2. A heartwarming campaign video - When the trans men and women were asked to share their experiences, they spoke about how L’Oreal played a big role in their transformation. Customers described the transformative importance of hair to their self-confidence. ‘It’s a tool that empowers me, makes me feel pretty, boosts my self-esteem, and visually projects how I want people to see me,’ explained Adi, a trans woman. 3. .L’Oreal put action behind words - L’Oreal’s tagline “Because you’re worth it” has been in use since the early 1970s. Through this initiative, it created safe spaces where a marginalised community can feel ‘worth it’. 4. Wordplay - "TRANSFORMATION"? Loved it! SUGGESTIONS : Before vs. After - L’Oreal helped trans men and women with their hair transformation journeys but did not quite capture the process in their campaign video. We see the result but not the effort that went into it. Drawing a Before vs. After contrast would have helped the brand better portray its work. Check out the video and let me know what you think! #LOREALPARIS #LOREALGROUPE #marketingstrategies #marketingadvice #Brandactivism #marketingcampaigns

Because You're Worth It": The Campaign That Empowered Women In 1973, L'Oréal launched the "Because You're Worth It" campaign in response to the changing social landscape and growing feminist movement. The slogan was created to empower women and emphasize self-worth and confidence. This marked a significant shift from traditional beauty advertising, which often focused on pleasing others rather than oneself. The campaign featured women confidently endorsing L'Oréal products, highlighting their independence and self-esteem. The message was clear: L'Oréal products were not just about beauty; they were about self-empowerment and recognizing one's own value. The impact was profound. "Because You're Worth It" resonated deeply with women, helping L'Oréal build a strong, loyal customer base. The slogan has stood the test of time, remaining a central theme in L'Oréal's branding for over four decades. Takeaways for Brands: Empower Your Audience: Create messages that empower and uplift your audience, fostering a strong emotional connection. Adapt to Social Change: Stay attuned to social movements and cultural shifts to ensure your brand remains relevant and impactful. If you're a brand looking to get top-quality video animations and graphics, checkout our creative portfolio using the link in the comments. And, FOLLOW Hinnacle for more such insightful content! #womenempowerment #loreal #selfworth #branding

[FSD Gen 4 Program Reflection] L’oréal - Industry & Company Orientation_16/9 Continuing this FSD journey with the 10th reflection, I delved into a remarkable discovery about the cosmetics industry and one of the most prestigious corporations in this field - L’oréal - with a captivating sharing from Mr. Chau. From the beginning of the sharing, I was inspired by L’oréal’s core value “To create the beauty that moves the world”. Established 1909, L’oréal is the largest cosmetics and beauty company in the world that has its products available in 150 countries. There are 4 divisions in L’oréal cosmetics products: L’oréal luxe, consumer products, dermatological beauty, professional products that are divided into 5 segments: skincare and sun protection, makeup, haircare, fragrances and hair coloring. Grabbing the potential of technology, L’oréal has an ambition of becoming a beauty tech powerhouse that goes beyond the traditional beauty concept, utilizing cutting edge technologies to leverage personalized customer experience and make beauty more inclusive. This is shown in its products, which are continuously developed by dedicated scientists and experts. To reduce carbon footprint and save the planet, L’oréal has committed to minimize the disposal of plastic packages and industrial water. I was impressed that in L’oréal, there is a ‘Citizen Day’, on which employees are encouraged to do volunteer activities to spread their love and care to other people and the environment. In addition, people, ethics and culture are 3 core values at L’oréal. The company also promotes gender equality at the workplace by balancing the percentages of male and female in the company. With the ‘startup spirit’, L’oréal empowers individual growth and encourages employees to work on their project like a business owner. As my FSD journey moves forward, I’m eager to gain more insight into inspiring stories of culture and people in L’oréal. At last, I want to express my gratitude to Mr. Chau for conveying such a fascinating sharing. Image source: fox business   #FSD #FSDGen4 #Supplychain #DigitalMarketing

✨ L'Oréal - From Beauty Company to Beauty Technology✨ L'Oréal is a familiar brand to me. I am very grateful for the opportunity to attend a meeting with my favorite brand. 📌 Introduction: L'Oréal is a French multinational cosmetics company headquartered in Clichy, Hauts-de-Seine. It is the largest cosmetics company in the world, with 2022 revenue of €32.28 billion. I have used many products of this brand, from micellar water, foundation, lipstick, etc., but I was very surprised that the L'Oréal Group also owns many other familiar brands: Some of L'Oréal's famous brands: Haircare: L'Oréal Professionnel, Tresemmé, Kerastase, etc. Skin care: La Roche-Posay, Vichy, CeraVe, L'Oréal Paris, Maybelline, Yves Saint Laurent, Lancôme, Kiehl's, Shu Uemura, etc. Makeup: L'Oréal Paris, Maybelline, Yves Saint Laurent, Lancôme, Kiehl's, Shu Uemura, etc. Perfume: Lancôme, Yves Saint Laurent, etc. 📍 Unique - Sustainable 📍 "L'Oréal FOR FUTURE" L'Oréal is one of the leading cosmetics companies in the development of sustainable beauty products. The company has committed to achieving environmental goals such as: Reduce greenhouse gas emissions by 60% by 2030. Increase the rate of recycled and reused materials by 50% by 2030. Increase the rate of certified sustainable products by 10% by 2025. 🎯 L'Oréal is committed to gender equality and is committed to creating a fair and inclusive working environment for all employees, regardless of gender, race, nationality, religion, etc. This can be seen through: Adjusting policies and recruitment processes to ensure fairness and transparency. Providing career development opportunities and training for women. Promoting diversity and inclusion in the company culture. Here are some specific examples of L'Oréal's gender equality initiatives: L'Oréal has a goal of achieving 50% female representation in senior management positions by 2025. The company provides training and career development programs to help women advance their careers. L'Oréal has established a global women's network to promote women's leadership in the company. In addition, it is not difficult to see the presence of most genders in L'Oreal's beauty media campaigns, which is rarely seen in other brands. ⚡ AR-VR-AI: L'Oréal is one of the leading cosmetics companies in the world, and it is also at the forefront of augmented reality (AR) technology. AR is a technology that superimposes a computer-generated image on a user's view of the real world, thus providing a composite view. L'Oréal is using AR to enhance its customer experience and to develop new products and services. 💡 Conclusion: L'Oréal is a company that is committed to beauty and sustainability. The company is constantly innovating to create new products and technologies that are both beautiful and good for the environment. L'Oréal is also committed to creating a fair and inclusive workplace for all employees. #FSD #FSDGEN4 #DigitalMarketing #Ecommerce

Tapping into a question Alix Capper-Murdoch just recently posted. Alix was asking "Choosing women to represent your brand works best when..." I think this is a really interesting question and gets a lot of traction at the moment. The Women Automotive Network had a great talk this week about it with Christine Feuell discussing "Marketing to women and marketing yourself". Personally I think it's important to see mobility - especially in the EV space - from a female perspective, forget about stereotypes and keep your marketing approach agile. What do women want in a car, in mobility and in marketing? I agree with Christines view that safety (e.g. at charging stations) is one of the key points. Let me hear your thoughts! #futuremobility #electricmobility #safety #marketing #femalecustomers #inspire #connect #succeed

How Brands Are Celebrating International Women's Day With Their Innovative And Empowering Messages! 💪🌸 . . Drop your brand names in the comments, and we'll showcase the top ones! . . #InternationalWomensDay #womensDay #womensday2024 #advertising #marketing #latest #trending #explore #creative #creativeads #creativity #creativespot #brand #campaign #gcreative

We heard a lot about D, E & I strategies at #UNLEASHWORLD. Get the insights from global brands, Loreal and Hitachi Vantara if you missed their sessions in Paris! 👇 L'Oréal’s deputy CEO Barbara Lavernos shares L’Oréal’s phenomenal DEI journey, while chief diversity & inclusion officer Claire Thomas discusses how Hitachi Vantara – and other businesses – can improve theirs. 💪 DEI is a key business priority for L’Oréal, as the company boasts a total workforce of 68% women, with 57% in key positions. 💻 Technology can be used to reduce – and even eliminate – bias implemented by humans. Hitachi Vantara believes in the importance of providing DEI support for all employees and provides advice on how to do so. https://lnkd.in/eef6mdCq #DEI #HR #HRTech