Daryl Lee’s Post

The 71st Cannes Lions International Festival of Creativity concluded with the penultimate awards night. The awards were presented for the Film Lions, Glass: The Lions for Change, Sustainable Development Goals Lions, The Dan Wieden Titanium Lion, and The Cannes Lions Grand Prix for Good categories. Special awards were also announced to demonstrate Cannes Lions' dedication towards transparent and accurate results. Creative Company of the Year : 1. WPP 2. Omnicom Media Group 3. Interpublic Group (IPG) Network of the Year : 1. Ogilvy 2. Publicis Worldwide 3. DDB Worldwide Independent Network of the Year : 1. Rethink 2. Edelman 3. Serviceplan Group Agenturgruppe Agency of the Year : 1. Publicis Conseil, Paris, France 2. Rethink, Toronto, Canada 3. Ogilvy, New York, United States Independent Agency of the Year : 1. Rethink, Toronto, Canada 2. Edelman, London, United Kingdom 3. Klick Health, Toronto, Canada Palme d'Or : SMUGGLER, United States Creative Brand of the Year : 1. The Coca-Cola Company 2. The HEINEKEN Company 3. Apple Wieden + Kennedy | Superette | DoorDash | Marcel, Paris | Orange | The Monkeys | Accenture Song | Sydney Opera House | Ogilvy Singapore | Vaseline | Publicis Conseil Paris | Renault Group | INNOCEAN Berlin | Reporters Without Borders (RSF) Congratulations to all the winners! #Creativity #CannesLions #Advertising #Winners #Adtechtoday

Some gems here.

While everyone (looking at you Michael Thill) is off enjoying the sun and creativity at Cannes Lions, here I am, not jealous at all. Seriously, not one bit jealous. Not even a little. For those unfamiliar, the Cannes Lions International Festival of Creativity is a premier event in the advertising and communications industry. It runs from June 17-21 this year and features over 150 hours of content with around 500 speakers from across the globe. Icons like Deepak Chopra, Jay Shetty, and representatives from top companies like Google and P&G are sharing insights and innovations that are shaping the industry. https://lnkd.in/gv7s3rQH Why do we flock to events like this? The draw is in both the recognition and the opportunity for professional growth. From a behavioral science perspective, humans have a deep-seated desire for validation and acknowledgment. Awards like the Cannes Lions provide a platform to be judged and, hopefully, celebrated for our creativity and hard work. But why do we want to be judged? The answer lies in the psychological satisfaction of recognition, which can enhance self-esteem and motivate continued excellence. Beyond personal satisfaction, there are significant business reasons for pursuing these accolades. Winning at Cannes can enhance a company’s reputation, attract new clients, and justify higher fees for services. In essence, these awards are a tangible marker of success and a powerful marketing tool. However, at Havas Edge we believe that the best award is the trust and loyalty of our clients. While it's great to be recognized on such a prestigious stage, our ultimate goal is to consistently deliver value and results for our clients, day in and day out. That, to us, is the most meaningful accolade of all. Still, would be nice to be there.

Did you know that last Cannes Lions International Festival of Creativity no one was awarded the 'Grand Prix for Good'? Indeed, it was the only category at Cannes not to have work deemed 'good' enough to win a Lion. We believe the industry can do better, and this year we aim to highlight some of the work that is trying to do 'good' with our 'Walk the Work: The Responsible Edit' tours. Spaces are filling up fast, so if you'd like to sign up to a tour, or indeed sit down and grab a coffee with Responsible Marketing Agency, please click on the link in the comments below. Alice Brady Aina Fuller #canneslions2024 #responsiblemarketing #responsiblemedia #sustainablemarketing

Top Tips for #Cannes? Look no further. Our CSO Mel Arrow gives MoreAboutAdvertising the run down of what campaigns she believes will bag some Lions in just a few weeks time. "No article about Cannes 2024 would be complete without saying the word ‘humour’ as quickly as possible, and it only took me thirteen words, so arguably, I should win something for that. With the introduction of a new humour category, the world’s most prestigious advertising awards appear to be encouraging the industry out of its purpose-filled era (and boy has it been a long one…) and into a lighter chapter. Our chortle era, if you will. With that said, however, it’s probably quite telling that only one of my picks is funny. There’s been a lot of humour talk, and not a lot of funny trousers. The others do, at least, still shun purpose. They’re bold, single-minded, iconic and unapologetically branded. C’est simple. In fact, it’s so simple, I feel almost exactly the same way about them all.." Read the full article here: https://lnkd.in/e_jtriS9 #TruthWellTold #McCanners McCann Worldgroup Cannes Lions International Festival of Creativity

Heading to #canneslions next week ? Let's meet to talk about the current & future #adtech industry challenges as well as solutions to help you boost your yield while improving UX and ads quality on your medias ! Send me a DM or book a time slot in our agenda https://lnkd.in/gmk2QFdq #canneslions #advertising #adtech #programmatic

I recently finished reviewing 50+ UK Young Cannes Lions International Festival of Creativity entries and here's what stood out: Cannes Lions Judging Takeaways: Fresh Perspectives from Young Talent ➡️ Big agencies: While consistent in their "frameworks", some larger network entries felt a bit...uninspired and robotic. ➡️ Junior Power: The freshest approaches often came from the most junior roles. This made me especially happy! ➡️ Brand Brilliance: There's some serious talent on the brand side – are they being utilised fully in-house? ➡️ The Extra Mile Matters: The 12/10 effort entries SHINE. Don't be afraid to go above and beyond it really makes a difference. ➡️ Uniqueness is Rare: Truly unique ideas are gold, but don't come easy. There were a few entries with almost identical ideas. ➡️ Keep it Clean: Ditch the word clutter. Killer decks are concise and impactful. ✂️ ➡️ The Dream Team: Strong copywriting paired with exceptional creativity is a winning formula. ✨ Very grateful to have had the opportunity to take a look behind the curtains as a judge and very excited to meet some of the fresh talent at Cannes in June with the Spin team. #CannesLions #YoungLions #Advertising #Creativity

What were the biggest trends at Cannes Lions 2024? 🌟 I personally didn't attend this year’s festival but stumbled across a short article by Lou Paskalis that outline some interesting takeaways: 📈 RMNs are booming: Retail Media Networks are capturing attention with premium experiences and first-party data. Demand set to outpace supply! 🔄 Publishers pivot: From content to commerce, publishers are now focusing on direct sales. (lower funnel) 🌍 Sustainability strides: New frameworks aim to reduce the industry's carbon footprint. At least a starting point... 🏀 Sports culture reigns: Stagwell’s "Sport Beach" underscored the power of sports in connecting with audiences. 📰 News resilience: Despite challenges, quality journalism seeks sustainable ad support. And his last point that I 100% agree with: ✨ Serendipity wins: Cannes Lions' magic lies in unexpected, valuable encounters. If you were at Cannes Lions International Festival of Creativity this year, let me know if anything else stood out to you in the comments below (where I also placed a link to the article)! 👇 #CannesLions #Advertising #DigitalMarketing #Sustainability #Innovation

OMG. Someone wrote something about Cannes without totally shitting all over it or saying "I remember when it used to be cool." (Me. I did.) Enter: 'Is everyone winning a Grand Prix except me? (A non-hating, pragmatic assessment of advertising and marketing awards.)' Here's that link now: https://lnkd.in/eKe6D4ms Here are some things they (I) said: "I’m not that into having affairs and licking MDMA off my hand. So I don’t tend to go to many industry events, period. But why does Cannes get all the shade when there are so many advertising and marketing award festivals playing a similar game? Is there anything more uniquely “broken” with Cannes than any of its competitors? Not that I’m aware of. I genuinely believe Cannes receives the hate and “I remember when it used to be cool” that it does because of the excess and debauchery of some of the behaviour that surrounds the festival. The world does not need more people hating on Cannes, or claiming they were there in the halcyon days. So, please, think of this as more as a ponder piece. Besides, I find it too convenient that most people berating awards and claiming they will never enter them, already have office shelves full of them. Award shows have always been great at distorting reality, making us wonder why we’re not all constantly writing award winning work that creates more impressions than 100x the population of planet earth. So, whilst I'm acknowledging that reality distortion, I’m not encouraging not entering. I’m just hoping I can inspire a slightly healthier mindset in people, that might in turn lead to less suffering and disillusionment. Perhaps go easier on yourself next year if you don’t win." #Cannes #Creativeagency #Advertising #Marketing #Creativity

Is it time for Cannes Lions to have a Multicultural Category? Like many of you, every year when I leave the Cannes Lions Festival of Creativity, I leave inspired. And since I’ve had the honor to a judge a few times in my career, I’m always challenged to do my part to move the industry forward. First, I would like to give credit where credit is due. Cannes Lions has done well when it comes to supporting and encouraging diversity and inclusion, especially for people of color. This year I saw more folks that looked like me strolling La Croisette than ever before. This is thanks in part to Inkwell founder, Adrianne Smith and the Cannes Do Initiative, and recently Peter Ukhurebor of BLK@ and Imani Laners’ The Impact of Color Cannes.  Kudos when it comes to agencies, brands and companies bringing in talent from the entertainment, music and sports industries respectively. But with all of that, I find it lacking in The Work itself. At the end of the day, isn’t that what we are celebrating? Having a dedicated multicultural category would go a long way to set the stage for more entries that have truly targeted multicultural creative, strategic consumer insights, PR, media, activations and data executions. This also applies to the opportunity for multicultural agencies, brands and media companies that unceremoniously contribute so much to the industry, to be seen on the world stage. Many Bronze, Silver, Gold and even Grand Prix Lions have been taken home that have borrowed, tapped into or have been influenced by trends that were created from multicultural communities. It’s past time to give multicultural the opportunity to get its flowers. Or better yet…it’s Lions. #CannesLions2024 #CannesLions #Creativity #CannesDo #BlackAtCannes