Daryl Lee’s Post

#KeepBeautyReal Let's keep beauty real by celebrating all shapes, sizes, colors, and backgrounds. Together, we can redefine beauty standards and empower everyone to feel confident in their own skin. Embracing diversity in this way promotes inclusivity and helps break down barriers and stereotypes. A fantastic example of diversity DOVE, Inc. . Twenty years ago, Dove took a stand in challenging false beauty standards. Today, as we transition into an era where 90% of content is predicted to be AI-generated by 2025*, our message still stands: keep beauty real. One in three women feels pressure to alter their appearance because of what they see online, even when they know the images are fake or AI-generated*.

The success of Barbie ® at the box office signals a changing tide in the film industry. It shows that there is a substantial audience hungry for narratives that showcase the strength, intelligence, and complexity of female characters. No longer are female-led films considered a niche; they are now becoming a dominant force, demonstrating that they can hold their own against any other blockbuster. I can't help but feel encouraged by the success of "Barbie" at the box office. It serves as a reminder that when talented creators invest in genuine storytelling and champion diversity, audiences will respond with enthusiasm and appreciation, that plus a BRILLIANT partnership led marketing campaign putting Barbie everywhere. Hoping this achievement paves the way for our female-led film 'LILLY' to hit the big screen, and that the film industry continues to push boundaries and embrace the power of representation. Here is what our Lilly, Patricia Clarkson has to say about 'LILLY', "I have high hopes. I think it’s a film that will play all over the United States. I think that women all across our country, women of all ages, will understand Lilly Ledbetter. Any woman in a workplace or any woman who’s been in a workplace and is now retired will understand this." Here's to a future filled with more empowering, inspiring, and successful female-led films, if Barbie can do it, so can we! Mattel, Inc. Creative Artists Agency Airbnb #lillysocialactioncampaign #LILLY #womeninfilm #BarbieMovie #FemalePower #RepresentationMatters #BoxOfficeSuccess #womensupportingwomen #hypewomen Erin Gallagher C. Nicole Mason Cory Geary Shirley Richter Hughes Rachel Feldman Jyoti Sarda Simone Pero Madeline Di Nonno Shelley Zalis Ronda Carnegie

Films that feature women with big quests- capture the imagination of women. Hugely. Wizard of Oz proves it by being the most viewed movie of all time. Recent successes such as WILD knows that. Same with EAT PRAY LOVE and more. I know for sure that LILLY will do the same. After all, we know that equal pay is the issue that women care about most--after protection from harassment. And Lilly Ledbetter's quest is one not just about herself--and all women and underestimated people. #equalpay #GenderpayGap #barbiethemovie

As filmmakers we want to tell extraordinary stories that inspire and remain in the audience's mind.💭 We have the opportunity to bring attention to subjects or people that are normally unnoticed or overlooked in society.🫣 That's why we should empower silent voices, diversity and inclusion in film!🌟 Diversity and Inclusion are not just buzzwords. They add uniqueness to the story. ✨ This makes a story memorable and unforgettable for an audience. Good storytelling develops through diversity and specialness of every kind.💫 It’s the key to unlocking a world of infinite narratives and perspectives.👥 From representation in front of the camera to opportunities behind the scenes, the film industry must confront its flaws and fight for inclusivity at every level.☝️ Every voice deserves to be heard, every story deserves to be told, and it’s our task to break the barriers that have prevented underrepresented communities to be heard and seen.🤐 But diversity and inclusion are not only call for action and rethinking but also appeal to creativity.🫧 By embracing a multitude of voices and experiences, we enrich our storytelling and can better understand audiences around the globe.🌍🗣️ Let´s set no boundaries in exploring and understanding others and let film be a platform for giving every individual the opportunity to shine.🌟 How are you experiencing diversity and inclusion in your corner of the industry? Share your insights and views below! 🎬🌍 #DiversityandInclusion #RepresentationMatters #FilmIndustry #Inclusivity #Empowerment #Filmmakers #Storytelling #DigitalConnectivity #Filmmaking #MagicofCinema

The film industry, like many others, has faced issues related to the abuse of women. Instances of harassment, discrimination, and unequal power dynamics have been reported. Efforts are being made to address these issues through movements like #MeToo in the United States of America, increased awareness, and industry initiatives. Advocacy for a safer and more equitable environment continues to be crucial for positive change. Gatekeeping in our film industry still occurs in the absence of a formalized structure. Individuals or groups have exert influence over opportunities and access, impacting those trying to enter the industry. It's essential to recognize and challenge gatekeeping behaviors to foster a more inclusive and diverse film community. We need to also understand the dynamics of the film and television industry.The film industry encompasses production, distribution, and exhibition. It's a complex business involving creative aspects, financing, marketing, and technological advancements. Revenue streams include box office sales, streaming rights, merchandise, and more. Success often depends on a blend of artistic merit and strategic business decisions. Equip yourself with understanding the business of film and stop abusing ,humiliating, harassing and demanding power. Carol

In my previous post, I discussed how 𝗪𝗵𝗲𝗻 𝗣𝘂𝗿𝗽𝗼𝘀𝗲 𝗟𝗲𝗮𝗱𝘀, 𝗣𝗿𝗼𝗳𝗶𝘁𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝗙𝗼𝗹𝗹𝗼𝘄𝘀, and I promised to highlight some purpose-driven brands making a positive impact by building their foundation on genuine purpose. Today, I want to start with two brands that I deeply admire as a woman: Always and Dove. Always has built its business around empowering girls and women and challenging societal stereotypes through all stages of a woman’s life. Their 2014 campaign, “Like a Girl,” left a huge impression on me when I first saw it. It brilliantly redefines the phrase “like a girl” to symbolize strength and confidence. https://lnkd.in/gpwsqi8P Dove is renowned for challenging superficial beauty standards and promoting inclusive beauty that celebrates different skin types, bodies, and ages. In 2022, they launched the "Toxic Influence" Self-Esteem Project. This campaign resonated deeply with me, both as a woman and as a mother, highlighting the unrealistic beauty standards that we, as ordinary moms, daughters, wives, and women, often feel pressured to meet. https://lnkd.in/g4AFBmJD These brands exemplify how purpose-driven initiatives can lead to profound societal impact and also drive business success. #PurposeDriven #Empowerment #BeautyStandards #Always #Dove #LikeAGirl #SelfEsteemProject #WomenEmpowerment #InclusiveBeauty

@Dove thinks decadal. For 20 years, they've been committed (investing in, not just talking) to empowering young women by building body confidence and challenging beauty stereotypes. Consumer brands take note. Focus. Action. Innovation. People. Story.

The playful yet touching #DoveAd during the #SuperBowl made a profound impact on multiple levels, touching on a crucial issue often overlooked: the influence of low #BodyConfidence on young female athletes. Secondly, airing this ad on a major night in a male-dominated sport feels very significant in raising awareness among a male audience as well. However, it is worth noting that this sports event also garners considerable women’s viewership for commercial and entertainment reasons. The statistic that 45% of girls quit sports by age 14 due to body confidence issues is distressing yet unfortunately, it represents only one of the numerous factors contributing to early dropout rates among girls. For women’s sports to thrive, we must also prioritise boosting #grassroots participation for girls. We must implement more measures to retain talent. By attracting more girls to participate from a young age and expanding the grassroots talent pool, we cultivate better performers and competition, attract more viewership, and fuel the sport’s growth. Even if women don’t pursue professional careers, their continued engagement as consumers and viewers enhances the sport’s popularity. Most importantly, it’s crucial to reverse the trend and ensure that sports serve as a vehicle to empower women in their daily lives, instilling confidence both at school, work, and at home. Let us make sports a source of strength for women, physically, mentally, and emotionally, so that it positively impacts other aspects of their lives beyond the pitch, field, or track. This ad serves as a message to continue championing the empowerment of #FemaleAthletes everywhere to create a more inclusive and supportive environment where every female athlete can thrive. While Dove’s partnership with Nike won’t resolve all these issues, fostering body positivity among girls in sports represents a significant step forward, empowering young athletes to embrace their athleticism and self-worth. #EmpowerWomen #YouthSports #GirlsInSports #WomenInSports #SportsEmpowerment https://lnkd.in/gVvhxgEd

What makes Nancy Tyagi’s Journey so special? This young girl from Baghpat,UP made history at the Cannes Film Festival 2024. But why is everyone talking about her? And why is everyone amazed by her success? Here’s why… She comes from a humble background yet has loads of talent and the guts to do whatever it takes! Here’s what we can learn from Nancy’s Social Media Journey… 🔸Social Media does not discriminate on the basis of backgrounds, body image & language. 🔸It is still possible to grow insanely on social media. 🔸You need to get immune to trolls if you’re dreaming big. 🔸You don’t need to have a lot of technical knowledge to grow on Social Media, your talent is enough. 🔸It is extremely important to push your limits and figure out the uniqueness in you. 🔸In 2024, Consistency is the real King. What did you learn from Nancy’s Journey? Comment Below👇 #contentcreation #digitalmarketing #socialmedia #socialmediainfluencer #cannes2024 #cannesfilmfestival

45% of girls drop out of sports by age 14 due to poor body image - twice the rate seen among boys. That data point is the focus of Dove’s 2024 Super Bowl commercial, raising awareness as they launch their Body Confident Sport program. As a former athlete and the mother of a 15-year-old daughter who runs cross country and indoor track and plays lacrosse, this ad tugs at my heartstrings. When the little girl in the video pulls away from the mirror and jumps into the pool with the rest of her team, she becomes a winner… and so does Dove. Dove’s Real Beauty campaign, which began in 2004, has a track record of investing in serious research to gather data that aligns with their social mission – and bolsters their brand value (and bond) with consumers. Read more here: https://lnkd.in/eGk8aFEb The most recent research was co-commissioned by Dove and Nike. Their goal was to better understand the importance of girls’ sports and demonstrate how being a self-conscious teen can easily steal away opportunities to develop confidence, improve physical health, and strengthen community. Dove has been committed to their Real Beauty campaign for two decades. During that time, they have done a masterful job of pairing data with storytelling, going far beyond marketing to educate consumers and increase understanding of women’s perception of themselves physically. https://lnkd.in/etHNzYFA #SuperBowlSunday2024 #TopVoices #KeepHerConfident Art of Supply Art of Procurement Buyers Meeting Point Centre for Appearance Research (CAR) Tucker Center for Research on Girls & Women in Sport Unilever