David Pepper’s Post

Our Research & Insights team has delivered another great piece of work, entitled Fan DNA. This new way of looking at audiences supplements traditional segmentation and we hope helps support marketers on how to tailor live music investments so they deliver even more back.    Fan DNA helped us discover more about our fans in the following two areas:    1) Uncovering six new core fan types that make up UK audiences of all ages at live music events 2) Identifying the emotional drivers of fans and matching them to the underlying human needs they correspond to at live music events   And that’s just the beginning of this great piece of new research. If you’d like to learn more about Fan DNA, give this piece a read and feel free to get in touch with the team with any questions. Thank you to Marketing Week for working with us on a piece of content that helps shed light on our findings for your readers. Gina Ha Lisa Lugo Lina Gaidyte Emiriana Litsa Martín Kugelmass Beryl Crofton-Atkins https://lnkd.in/e_KUHAZD

In the last 16 years running Edition Records, I've seen firsthand how the music industry has undergone a rapid transformation. Social media has fragmented traditional routes, leaving businesses and consumers navigating a confusing maze. The mystery that once surrounded behind-the-scenes content now seems mundane, demanding a new, superficial approach to stand out in a cluttered space. The generational divide poses a unique challenge: how do artists and professionals in their mid-30s and 40s+ adapt to using social media as an effective marketing tool? For me, the answer lies in a mindset shift towards authentic storytelling that becomes fun. It's about connecting with your smallest viable audience through real, unfiltered narratives that reflect a genuine desire to share your journey, irrespective of the likes and shares it garners. It's an art of balancing between giving a f*ck and not giving a f*ck! How are you navigating these changes in music marketing? I'm curious to hear from you. What strategies have you found effective in standing out, and how do you balance the act of caring while maintaining authenticity in the digital age? Let's connect and share our experiences.

Here's the truth: Not all digital strategies are created equal. What works for one artist might not work for another. This is where education comes into play, setting a course through the digital maze with purpose and precision. It’s about understanding the platforms that resonate most with your audience and using them not just to showcase your music, but to tell your story and build genuine connections. But where do you start? By focusing on your goals, your audience, and the unique value you bring to the table. From there, it’s about crafting a strategy that leverages the right platforms in the right ways to amplify your voice and your music. If the digital landscape feels overwhelming, I’m here to help you turn confusion into clarity...and clicks into connections. Book a call. #strategy #musicmarketing #thepromu

🎵 How We Promote Your Music: From Discovery to Success! 🎵 Ever wondered how we help artists reach their audience? Here’s a behind-the-scenes look at our 10-step process to promote your music. From discovering your tracks to engaging with new fans, we handle it all with precision and passion. 🌟    1.   Finding your music 🎧    2.   Understanding your goals 🎯    3.   Identifying your audience 👥    4.   Crafting a promotion plan 📝    5.   Designing engaging ads 🎨    6.   Preparing targeted ads 🎯    7.   Launching the campaign 🚀    8.   Tracking performance 📊    9.   Optimizing the campaign 🔄    10.   Enjoying your new fans and playlists 🎉 Ready to take your music to the next level? Let’s make it happen! 🔥

Real talk - a lot of music brands out there are missing the mark when it comes to their digital presence. Having done HUNDREDS of website reviews over the years - these are 5 key components that so many websites are missing... ⭐ Call to action in the hero (top portion of the homepage visible before you start scrolling). ⭐ Testimonials telling the world what an incredible human you are to work with. ⭐ Clear indication of services - avoid fluffy & generic language here! ⭐ Well-organized navigation - think about what your audience wants 1st, 2nd, 3rd, etc. Save all the secondary navigation (like social media icons and FAQ pages) for the footer. ⭐ Showing the person/people behind the brand. This helps to build trust with your audience - people like to connect with other people! Do you need to update any of these on your site? #musicindustry #musicbranding #musicbusiness

In the heart of Texas lies a city that pulsates with life, creativity, and a unique blend of cultures. Austin, often dubbed the "Live Music Capital of the World," is more than just a hub for music enthusiasts. Its rich tapestry of cultural diversity has become a driving force behind some of the most innovative marketing strategies we see today. As the digital age continues to evolve, understanding how Austin's cultural diversity influences marketing strategies is paramount for businesses aiming to thrive in this vibrant city. #AustinMarketingStrategies #CulturalDiversityAustin #AustinEntrepreneurialSpirit #SXSWMarketing #UTAustinMarketingInsights #AustinTechSavvyDemographic #AustinMulticulturalMarketing #AustinStartupCulture #AustinDigitalTrends #InclusiveMarketingAustin https://lnkd.in/gZE6RK8v

How can you make sure your marketing videos stand out? 😁 Choosing the right background music 🎵 is key! But where do you start? Our top 10 tips will help you find the perfect track and amplify your videos' 📽 reach and resonance. Consider the tone of your content and audience, along with your budget 💰 , and don't forget to check out free background music options. Start your search for the best background music today! #VideoMarketing #BackgroundMusic #MarketingTips #videoediting

It was a big weekend for the music industry. The communications and marketing experts of Forbes Communications Council weigh in on the top lessons they think companies can learn from Taylor Swift and other influential musical artists and the reasons why these tips are so effective. 🎯 Know Your Audience: Tailor your content and offerings to resonate with your specific audience. 🚀 Create Anticipation: Strategically build excitement through planned moments and announcements. 💡 Stay Authentic: Authenticity is paramount; stay true to your brand values and personality. 🔄 Focus on the Basics: Keep it simple, know your goals and always keep them in mind. 🔍 Be Innovative: Stay true to your brand while continuously innovating and adapting to stay ahead of the curve. Dive deeper into each one in the full @forbes article, 15 Tips Marketers Can Learn From Taylor Swift And Other Top Musicians: https://lnkd.in/eg47pZ6V

This Forbes piece about social media and music promotion was like finding a roadmap to the backstage party of the industry. As an artist manager, I'm all about keeping things real, and this article broke down how social media does just that for artists. They broke down the details on playing the social media game right, from tailoring vibes for different platforms to getting cozy with analytics. It's not just about shouting into the digital void; it's about creating a vibe that fans want to be a part of. What really hit home to me is how they emphasized engagement- It's not just about numbers, but building a legitimate connection with the audience. And let's face it, in the world of likes and shares, authenticity is like gold dust. Equipped with this digital game plan, we can help our artists capture attention, lay down some beats, and create ripples where it counts!

With TikTok's new partnership with Billboard, embracing music-related trends becomes a cornerstone of success on the platform. Here's how to apply this to your brand's vertical video strategy: 1️⃣  As always, infuse your content with trending songs or music-related elements. 2️⃣ Explore collabs with up-and-coming musicians on TikTok. They're more than just promoters; leverage their expertise to showcase your products or services in a fun and engaging way. #TikTokForBusiness #TikTokMarketing #InfluencerMarketing #CustomerEngagement #StrategicMarketing #Martech  #SocialMediaMarketing #DigitalMarketing