Dan Monheit’s Post

View profile for Dan Monheit, graphic

CEO at Hardhat

The latest piece in my 'Cheat Codes for Challenger Brands' series with Mumbrella is all about the power of overcommitment. While market leaders optimise their businesses around 'just enough', Challenger Brands win by being unreasonably durable, insanely spicy or built around unprecedented levels of customer service. Check it here 👇👇👇

Cheat Code: Why challenger brands need extreme proof

Cheat Code: Why challenger brands need extreme proof

https://mumbrella.com.au

Matt Jones

Creative Strategist, Keynote Speaker, Brand Coach, Start-Up Mentor & Investor and Co-Founder, Four Pillars Gin

1mo

Love this Dan Monheit. I've always used the language of 'shocking' (i.e. being 'good enough' isn't good enough for a challenger or anyone frankly...to stand out and build brand bias and loyalty you need to do something to a level that is shockingly good). But I think the way you've framed it as extreme proof is great. Reminds me also of Will Guidara's philosophy of unreasonable hospitality.

Rod Hampel

Director, Executive Leader & Head of Business Development @ Bodycare Workplace Solutions - transforming employee and workplace health

1mo

brilliant take Dan Monheit. Love your perspective on how to really stand out meaningfully, and how to double down on doing what you do well even better.

See more comments

To view or add a comment, sign in

Explore topics