The latest piece in my 'Cheat Codes for Challenger Brands' series with Mumbrella is all about the power of overcommitment. While market leaders optimise their businesses around 'just enough', Challenger Brands win by being unreasonably durable, insanely spicy or built around unprecedented levels of customer service. Check it here 👇👇👇
brilliant take Dan Monheit. Love your perspective on how to really stand out meaningfully, and how to double down on doing what you do well even better.
Creative Strategist, Keynote Speaker, Brand Coach, Start-Up Mentor & Investor and Co-Founder, Four Pillars Gin
1moLove this Dan Monheit. I've always used the language of 'shocking' (i.e. being 'good enough' isn't good enough for a challenger or anyone frankly...to stand out and build brand bias and loyalty you need to do something to a level that is shockingly good). But I think the way you've framed it as extreme proof is great. Reminds me also of Will Guidara's philosophy of unreasonable hospitality.