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Executive In Residence, Cal State San Marcos College of Business

Smart television set owners are moving away from using cable hookups and antennas to access content and are instead opting to stream content from broadcast and cable channels via platforms like YouTube TV, according to Vizio's Inscape data unit. "With a variety of apps and devices, smart TVs can access live, linear TV airing on broadcast or cable networks. In Q1 2024, nearly a quarter of that 'must-see-live' content was streamed," Inscape says. https://lnkd.in/gc2m3934

Guess What’s Getting Streamed More? Linear TV, Inscape Says

Guess What’s Getting Streamed More? Linear TV, Inscape Says

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