Choosing between real, plant-based, or synthetic skincare products becomes an easy choice if you consider the impact on skin and environment. Sensus offers a solution by focusing on clean, plant-powered skincare, proving that natural ingredients can be both effective and sustainable. Instead of chasing impossible goals like reversing aging, Sensus promotes prevention. By shifting the focus from finding a "cure" for aging to embracing preventive self-care, they highlight the importance of maintaining healthy skin at any age. Sensus also challenges traditional beauty norms by adopting a non-gendered approach. Their products cater to diverse skin needs, celebrating individuality and promoting inclusivity. This vision aims to eliminate toxic stereotypes and create a skincare world where everyone can embrace their unique beauty journey. This all came to us as nothing more than an idea. To bring this into fruition, our job was effectively to position and build a brand proposition with a long-term vision and quick-turnaround capabilities We developed a messaging framework to hype, educate, and build understanding around Sensus. All this was done with the idea in mind to create an identity that taps into Korean skincare trends and embodies brand values. This ultimately allowed us to produce consistent, high-volume content across channels, focusing on effective motion and sound branding.
汪丽君
1w
This is great！ I like purple!
Daniel What is important is the message and how it is communicated to the target audience. Shifting from "fixing" aging to preventing skin problems should be a great motto for the customers! ;)
Beautiful marketing 💜💜
Science and Innovation-based skinclusivity 🤎 made in Korea
2wYou did an AMAZING job!! in love with the branding 😍