Daniel Berk 🐝’s Post

Had a golden chat with Darren McKee yesterday (legend btw, if you haven't talked with him you're missing out). The guy gets social selling. I'd venture to say 99% of every single person that reads this post doesn't leverage more than 10% of the powerful tools that LinkedIn has for: 1. Prospecting 2. Collaborative outbound 3. Account network nurturing 4. Multi-threading 5. Content creation Platforms like X give LinkedIn a bad rep because it's cringe (and hear me say this: LinkedIn absolutely is full of cringe. But so is X/Twitter, TikTok, YouTube, IG— they're all cringe). Leverage LinkedIn in all the ways Darren does and your personal brand will skyrocket, you and your company will make more money, and you'll outsell every single competitor who is totally clueless (most of them are). Don't sleep on LinkedIn.

Whenever a thinkboi posts about their sales strategy on LinkedIn

New requirement to get a meeting with me about your SaaS product: Send me a Nike gift card. Legendary move by Nathan Sagett at 6sense for a few reasons: 1. Hyper personalized outreach. He did his research and knows I’m on a health kick and running a bunch. Also running is expensive, why isn’t it free? 2. Used the term “thicc bois” — I have a soft spot for closing thicc bois. He knows this. I know this. He knows I know this. 3. Knows our space and knows we know his space. Name dropped three of his industry competitors in his outreach to us (platforms which we’ve used) and also social proofed his outreach with people in beehiiv’s space who have found success using his tool. 10/10 outreach. I’m meeting with Nathan on Friday to see what’s going on at 6sense. Personalized outreach wins every single time. I can smell AI outreach from a trillion miles away and it doesn’t work.

When you’re a solopreneur without a team.