Daniel Pearson’s Post

 At African Elite Group Ltd, we're passionate about the crucial role #PR plays in propelling brands to success. Here are some key insights into the world of PR that we've learned along the way #publicrelationsagency #pragency #africanelitepr

PR TIP! Think Q4 is too late to start with a PR agency? Think again! It's the perfect time to make a lasting impact. 📈💥 #apnaPR #PRTip #Q4Strategy #PublicRelations #BrandBoost #MediaRelations #PRSuccess #ImpactfulPR #PRExcellence #StrategicTiming

👀 Every #PR folk on my timelines seems offended...but as an insider outsider. who has taught Ad- PR students and has collaborated with PR agencies ...the truth is PR focussed more on relationships than content ( literally in the abbreviation)...that itself is the problem in a world 🌎 calling out for equal access, where tech looms large and media can be bought and sold easily. 👉PR needs to change asap or needs people who understand the need for change beyond 'social media ' and 'innovations'. #startegy #publicrelations

My latest blog analyzes a tougher year for PR agencies in holding company financials and the 2023 performance of other big players such as Edelman and FTI Consulting in advance of PRWeekUS' upcoming #AgencyBusinessReport WPP Interpublic Group (IPG) Omnicom #PR #reputation #communications

Being in PR is like being a magician – we turn crises into opportunities and make brands shine. In PR, every day brings a new challenge and a new chance to showcase creativity and resilience. It’s not always glamorous, but seeing our clients thrive makes it all worth it. #pr #brandbuilding #crisismanagement #prprofessional #billgates

The problem is that #PR is about managing the relations of an organisation with its publics. There are two problems: a) how do you measure something intangible like “relations” and b) many other factors can impact how an audience sees an organisation, potentially swamping any impact from PR campaigns. So the reality is that you have to define goals that you try to achieve. This might be related to achieving a certain amount of [positive] coverage in the media or may be a measureable change in the behaviour of the audience. The International association for the measurement and evaluation of communication are generally regarded as the leading thinkers in the field of PR measurement. Although what they do is incredibly helpful to PR professionals, their framework basically comes down to deciding what you are trying to achieve and then measuring it. If I’m to be brutal, there isn’t a way of measuring the impact of PR. But you shouldn’t just “do PR”, you should use PR as a part of a strategy to achieve a goal. It’s not possible to measure PR, but it should be possible to measure the progress to that goal and find a measure that acts as a proxy for the amount that PR contributed to that result.

A kick-off meeting is a meeting that takes place at the beginning of a PR campaign. The purpose of the meeting is to bring together all of the key stakeholders in the campaign and to get everyone on the same page. During the kick-off meeting, the PR team will present the overall strategy and goals for the campaign, as well as the specific tactics and activities that will be used to achieve those goals. The team will also discuss the budget, timeline, and resources that are available for the campaign. The goal of the kick-off meeting is to ensure that everyone involved in the campaign understands their roles and responsibilities and to set the stage for a successful campaign. It is also an opportunity for the PR team to get feedback and input from the other stakeholders and to make any necessary adjustments to the campaign plan. #pr #publicrelations

I really wish PR people would stop kvetching about press releases and press release volumes. While I've noticed that most of the complaints stem from those who've never worked in-house, there are numerous reasons for issuing releases, some of which follow (and not all releases are intended for media and/or to generate press): -they're targeted to certain customers/prospects -they're preferred in particular regions -they're geared to investors -they're additional assets for lead gen -they're more effective for certain verticals Organizations should not feel pressured (by PR agencies) to decrease their release pipelines, though agency counsel can and should make recommendations. End of rant. #pr #publicrelations #pressrelease #communications

“A good PR story is infinitely more effective than a front page ad.” A PR team is not just a one shot deal. This team is working hard while enhancing your reputation and promoting positive perceptions of your brand #PRteam #brandenhancement #MXcommunications #crisismanagement

It BAFFLES me how businesses can't see that PR is one of the best disciplines for ROI business wide I see it first hand how it supports *almost* all areas of my clients businesses, and you'd be crazy not to invest in it You must have noticed more and more businesses are utilising PR? And more PR agencies popping up? That's because it works wonders... And more are realising. When will you? #PR #PRBusiness #PRforthewin