Dane Buchanan’s Post

🍪 ❌ The cookie-pocalypse isn’t a crisis, it’s an opportunity. The advertising industry has relied heavily on third-party cookies to track consumers online, and Google's plans to put 'a lid on the cookie jar' has been treated by some as a cataclysmic event. Now that the cookie era has come to an end, what's next? In this positively provocative piece for Performance Marketing World, Dominic Charles shares his views on the limitations of the old tracking technology, and takes an optimistic look into how marketeers can see the end of third party cookies as an opportunity to leverage the full potential in data to drive more effective campaigns. Read the full article below 👇 https://lnkd.in/esZVihRD

After talking about the demise of third party cookies for the past four years, on 4th January, Google finally disabled cookies for 1% of Chrome users globally - and this is a percentage that's only expected to grow... The immediate reality is that measurement is only going to become increasingly difficult for marketers as more and more cookies are removed while, at the same time, marketers can expect to face increased scrutiny around proving ROI due to current macroeconomic pressures. It's a huge challenge and a crucial time for marketers to nail down their measurement strategy. If you've not begun preparing for when the cookie finally crumbles, our Performance Director, Ben Wood, explains to The Drum Network on how and where to get started 👉 https://bit.ly/47C6R8I #MarketingMeasurement #DataAttribution #MarketingROI #ThirdPartyCookies #TheDrumNetwork

Why is this an SC issue? Businesses rely more than ever on consumer data, and - consumer protection posturing aside - Google's cornering it for themselves... #google #cookies #cookielessfuture #businessintelligence #analytics #advertising

Another Delay for Third-Party Cookie Phase-Out: What Does It Mean for Marketers? Once again, Google has pushed back its timeline for phasing out third-party cookies—this time until the end of 2024. This decision leaves many in the digital marketing world pondering the implications. Why the delay? Challenges in developing viable alternatives and ensuring they meet the needs of both advertisers and privacy-conscious consumers are likely culprits. Despite the postponement, is it time for marketers to breathe a sigh of relief, or should we use this extra time to better prepare? The reality is that the shift away from third-party cookies is inevitable. This extension is an opportunity—not just to adapt, but to innovate. We still need to refine first-party data strategies, I guess!

While Google has delayed once again, the era of third-party cookies is coming to an end, transforming the landscape of advertising and publishing. 🔍 Are you wondering how this shift will impact the industry? ⏳ Want to know more about the timeline for cookie deprecation? 🚫 Curious about the future of marketing and advertising without cookies? The landscape is evolving, but Zeta is poised to lead marketers to success in this new cookieless world. Dive into our latest blog to discover more about these changes and how you can adapt! #CookielessFuture #DigitalMarketing

There are two kinds of digital marketers when it comes to data: 1️⃣ Those who think the loss of data (because of ad blockers, cookie consent, Apple, etc.) are just happy. Finally, they don't need to use data for decision-making! Finally, they don't have to consider topics like attribution, ROI and conversion rate! 2️⃣ Those, who try to do all kinds of creepy things to win back their beloved data using shady providers of keyword data, sending conversion data without consent from server to advertising platforms with APIs... ❤️ Follow me for more #sarcastic posts about #digitalmarketing in the real world!

THE POST 3RD PARTY COOKIE ERA 🍪 The digital landscape is ever-changing, and 2024 will be no exception. Google is preparing to phase out 3rd-party cookies in Google Chrome, and this shift presents both challenges and opportunities for digital marketers and advertisers across industries. At IIH Nordic, our skilled specialists have written a series of blogposts on the transition to provide insights into how it may affect your business and what you can do to adapt. Explore the series below and equip yourself for the future. Happy reading! 💫 Navigating digital marketing in the post-3rd part cookie era: https://lnkd.in/eFDvCgd8 Future-ready measurement in the post-3rd party cookie era: https://lnkd.in/erGRaKgG Consent mode update and its impact on advertisers: https://lnkd.in/eStBVaGr

For marketers, publishers, and ad tech companies, it's widely accepted that third party cookie depreciation may be one most impactful changes we've seen in the digital e-commerce and advertising space. 👩💻 However, that shouldn't get you down! At DrivenIQ, we've been preparing for this for years by building cutting-edge, first party data solutions. From privacy-compliant Identity Resolution to Data Enrichment (and so much more!), our solutions will power your digital marketing strategies without forcing your to rely on tech giants like Google.✨ Want to take the power of audience data into your own hands? 🤲 Request a demo today: https://buff.ly/47viPB4

Key highlights from the recent Cookie Conundrum event held at the Google Office last week. What did we cover: - The impending demise of third-party cookies is a seismic shift in digital advertising, given the background of privacy concerns, changing consumer expectations, and the evolution of browser and regulatory policies - Understanding the implications and using alternative solutions, like 1P data & better measurement, is crucial for maintaining campaign success. - Shared the “Build-Measure-Activate” framework to utilize 1PD and navigate this changing landscape. - Actionable steps to power Durable Performance, included in the “Performance Durability Audit” - Deeper dive into Enhanced Conversions for Web and leads, by LS Digital and the tech team sharing the Marketing Data Infrastructure done for client. LS Digital Group #lsdigital #google #cookielessfuture

🍪 Immerse yourself in the world of Google Ads as we navigate the shift to first-party cookies! Understand their impact, embrace adaptive strategies, and lead the charge in this era of first-party data. Stay in the loop, stay ahead! #GoogleAds #FirstPartyCookies