Although not many wineries, let alone Amercan companies, acheive the level of success as the Gallo Family and the time is right (yes, now) in the American market for many more serious winemaking success stories.
As wine has barely scratched the surface of being a household daily beverage, many things have hindered its rise as a ‘go to’ drink of choice.
The current generation of wine professionals is fast identifying many of those hinderances and it really is just matter of time……if and only if we (the wine industry) respond to these intuitive insights.
Gallo has always been an example of leadership and being ahead of the game, always seeming to know where to be and what to get into and when to get out of what.
Today, with the varied and powerful tools the average professional possesses to develop and market wine, there’s much less excuse for producing inferior product or adhering to ‘best practices’ in #dtc marketing and sales, etc.
The ‘trick’, if you want to call it that, is the grueling hard work that is still the mainstay of achieving lofty goals….in anything.
Again, Gallo has been a cornerstone of definition in grueling tenacity and persistence in work ethic.
Carrying the flag of greatness is something that only great effort, strategy, and individual approach has and will still achieve, ever.
For those who wish to impact the market with unique and value driven beverages, whether $10 or $100, value is driven by perception aligned with excellence.
Stray off of this “law”, and what one visionary does to achieve goals, others with a lack of vision (or misconstrue ego with vision), will destroy what can be accomplished in the American wine industry in a fraction of the time it took to build something of value.
There again, Gallo has excelled and shown how value, strategy, work ethic, vision, and timely market humility has led and is leading still the largest wine company in American history….and maybe for all time.
Some have nipped at the heals, others have wished for success assuming short term efforts (less than one whole generation) can build a legacy brand or stay the course of ego-shedding family transitions to achieve greatness.
The laws of history remain the same.
Changing history and repeating history, for the good or the detrimental, is a matter of philosophy and Gallo seems to still be running on all cylinders, tuning up on the fly while the rest of the world stops in the pits, flies off course, self destructs, or never quite achieves a vision worthy of following.
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#gametheory #techtalk4wine #winemakersforum #legacybrand
This weekend marks 90 years since our founders, Ernest & Julio Gallo, started a small wine company built on serving joy in the moments that matter. Cheers to 90 more!
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1moYou’re doing great work for Safety Shot. You were employee of the month in May from my perspective.