Dan Greenhaus’ Post

The media landscape continues to shift in seismic ways. Brands will need to stay on top of changes, test new channels and keep adapting. YouTube, podcasts, Medium, Substack, social media...these are all areas to test for amplifying your message in an era where traditional media is dying.

✅🖥️ The Verge (podcast; 6/17): “…the company just announced that it has 80MM MAUs monthly and according to Nielsen, it had an average of a million viewers watching every minute in May 2024, beating out Disney Plus, Max, Peacock, and basically everything else save Netflix and YouTube. All of those streaming service price hikes are driving people to free options, and Tubi is right there to catch them. Tubi’s model is different: it licenses content that’s already made, lets people watch it for free, and supports itself with advertising. But that means it’s competing for ad dollars across the attention economy online: not just Netflix, but TikTok, Instagram, YouTube, and everything else. I wanted to know how (their CEO) was thinking about that, especially since the social platforms don’t spend any money on content at all. CEO Anjali Sud’s plan is to make Tubi feel like a more premium home for better work from all of those creators. It just launched something called “Stubios,” which allows fans to vote on creator projects that Tubi will fund — basically setting up a YouTube- or TikTok-to-Tubi pipeline. But all of that costs money, too: CEO Anjali Sud recently said that Tubi isn’t yet profitable, “but it could be,” and we really took a deep dive into that.” ⬇️ #podcast #fast #streamingtv #ctvadvertising #upfronts #canneslions https://lnkd.in/eRDJXkCX

Here is some great new research about how much people are paying attention to ads. Some key takeaways: "Podcasts drove the highest attentive-seconds-per-thousand impressions compared to other digital, social and TV benchmarks," according to the report, but conventional radio broadcast ads "drove higher attentive-seconds-per-thousand-impressions compared to other digital, social and TV benchmarks. "Radio shined as the most efficient of the audio formats studied, proving to be 10 times more efficient when compared to the average online video ads measured" by Dentsu's proprietary media attention benchmarks." #RadioWorks #audiomarketing #Podcasting #Research

This week, Mark Donnigan and I discuss [🎙 https://lnkd.in/eQg_7h23] some of Netflix's latest data on its ad-supported business, including usage, monthly active users and the news that it will launch an ad tech platform to control its ad buying, placement, and targeting. We also cover news from YouTube's Brandcast, announcing that viewers watch more than 1 billion hours of content on TV screens daily. We discuss why FOX's CEO said 90% of viewing time on Tubi comes from VOD content, not their FAST channels and why I think FAST won't be profitable for all but the major content owners. We break out the nearly 2 million live, linear TV losses in Q1 across pay TV and vMVPDs and how consumers continue to move from a deep linear channel lineup to specific live content. Finally, we discuss why Nielsen's new Media Distributor Gauge is flawed in viewership data when Nielsen compares companies, like The Walt Disney Company, to single streaming services, like Prime Video. We also quickly recap earnings from Vizio, Brightcove, Akamai Technologies, WBD, and EchoStar and highlight a new patent lawsuit filed against Google regarding caching and content delivery methods dating back to Sandpiper Networks.  Listen here 🎙 https://lnkd.in/eQg_7h23

In a new podcast episode from Taking Inventory, hear from Roku's Peter Hamilton ✓ on the future of CTV, Roku's ad innovation, and more. Listen now: https://lnkd.in/eMK2D-Gd #Podcast #Streaming #Advertising

Ep #17: How to Align Google & Meta Ads With Your Business Goals Available on Youtube Here: https://lnkd.in/gW5RX8mf All other streaming platforms here: https://lnkd.in/gMKvkjma In this episode, Nathan discusses how to align Google and Meta campaign builds with business and financial goals. He emphasises the importance of understanding the incentive structure of big tech advertising platforms, which is to maximise advertiser revenue. He also highlights the complexity of customer journeys and the need to allocate budgets strategically. Nathan shares insights on SOP creation, emphasising the importance of data-backed SOPs and having a mental model that explains why. He provides specific strategies for Google and Facebook campaign optimisation and emphasises the correlation between performance and top-line revenue.

Exciting news for podcasters! Instagram has just announced new updates for live-streaming that will make it easier to go live using third-party tools via desktop computers. According to Instagram, "if you’re a professional account, you can go live on Instagram using streaming software like OBS or Streamlabs through a stream key." This development opens up a lot of interesting options to better promote your podcast. I'm curious to see where it goes. Read more about the new updates on Social Media Today. #InstagramUpdates #LiveStreaming #Podcasting

Read an excellent article in The Atlantic by Charlie Warzel. "STREAMING HAS REACHED ITS SAD, PREDICTABLE FATE" Wondering whether this is what's happening on LI. Let me ask you: 1) do you feel dependent on LinkedIn? 2) are you concerned about being squeezed? It's possible that the massive reduction in reach this year and the recent weird disappearance of location on some profile pages are both better understood as a harbinger to a new phase of monetizing LI users. You want to show profile viewers all of your data? You'll have to pay. You want your "followers" to actually see all of your content? You'll have to pay. LinkedIn could get really creative on all of the different ways to make users pay. We've had it good for years, right? Have LI been playing the long game? Seems like we've been hooked ever since we could publish and generate engagement, so why now? Thanks Cory Doctorow! Enshittification. That's hilariously descriptive and one I've never heard before. Will it apply here friends? And will it finally - result in the arrival of a competitor? Let me know in comments, what you think, please. Andy x OptimaBlue

Do you have a favorite digital service you use that is #AdFree? Please use the short form at the link to tell me about them. I'm collecting data on news, podcasts, etc. that allow you to directly support a creator, without relying on indirect payments from advertising. These services must either be fully #AdFree or have a payment mechanism that allows an #AdFree experience. It does not include services that are pay-for but also are allowed to include ads (e.g. YouTube Premium, Hulu Plus).

When it comes to distribution, knowing your markets and their buyers is essential. As Sharon Levi, recent guest on Inside Content, put it, you should know every outlet. Knowing the ins and outs of a market, how it operates, who's buying what, and where, is vital if you want to successfully distribute your content, no matter what your strategy is - whether it's selling to a local player or global streamer. Catch up on our most recent episode of #InsideContent to hear how Sharon Levi, Managing Director of yes Studios approaches international sales of Israeli IP. Listen now! ➡️ https://hubs.la/Q0245h-z0 #TVPodcast #DistributionStrategy #TVIndustry