Dallas Market Center’s Post

The third annual Formula 1 Miami Grand Prix is coming up this weekend, so we decided to take a look back at some of the spending patterns from last year's event to see what kinds of partnership opportunities may be available for brands with US F1 fans, with a focus on Miami in particular. We noticed that the Miami Grand Prix doesn't have a hotel partner, so we got curious about what opportunities might be available there. We pulled spending data on the big 3 hotel chains of Hilton, Marriott, and Hyatt amongst three groups: 2023 Miami GP attendees, general US F1 fans, and general Miami residents. We looked at the period from January 1, 2023 to about a week after the race weekend on May 15, 2023. The chart is posted below, but here are some points that jumped out to me: - Miami GP attendees are spending much more on hotels than either of the other two groups. This is expected, as F1 races are some of the priciest sporting events to attend, so these are wealthy fans. - Both Miami residents and Miami GP attendees have a preference for Marriott, with the preference even more pronounced with the GP attendees. Our data indicate that around 55% of Miami GP attendees were from Florida, so some of the Miami GP preference could be a regional preference. - Conversely, general F1 fans seem to prefer Hilton by a significant margin of nearly 20% over Marriott and nearly 30% over Hyatt. If I worked at F1 or the Miami GP promoter, I would make a pitch to Hilton or Hyatt to come onboard as a partner for the 2025 Miami GP. The Miami region is showing a strong preference for Marriott, and affluent racing fans are even more tied to the Marriott brand. A Miami GP partnership would be a great opportunity to win some marketshare with both of these demographics. I would also consider pitching Marriott on partnering more generally across multiple races, because while they are doing really well in Miami they are lagging with general F1 fans. I haven't pulled data on last year's US GP in Austin or the Las Vegas GP yet, but that data could also present similar or maybe far different opportunities, and would also give us insight into if the Marriott preference we see here amongst the affluent attendees is just regional, or if it extends to other areas of the country.

Elevate Your Pro-Am: Making a Lasting Impression is Crucial! ⛳ In the world of Pro-Am events, standing out is non-negotiable. Many events lack the unique touch sponsors and participants crave. It's time to go beyond the ordinary and create an unforgettable golfing experience that not only attracts but retains sponsors. Why Differentiate? Sponsors desire standout events that leave a lasting mark for their clients and brands. If the only thing that separates one event from the next is location, when does it change? ✨ Uniqueness: Infuse your Pro-Am with a distinctive touch, setting it apart from the crowd, treat your sponsors/clients like professionals. 🚀 Elevated Experience: Ensure an unparalleled golfing adventure, exceeding the expectations of sponsors and participants so they choose your event for next year. 🌐 Tournament Reputation: Enhance your Pro-Am's reputation, making it a sought-after event for sponsors and clients, have them leave remembering how you made them feel. Now, consider the strategic advantage of collaborating with industry experts who can do this for you. Our VIP Player Services bring precision and sophistication to elevate your event, captivating your audience, and ensuring sponsors and clients are part of an unmatched experience even after their last putt. 🏌♂️ Reach out to thedeepcleanclub@gmail.com to learn how we can enhance and create your best golf event yet. ✨ #ProAmGolf #Golf #GolfEvents #PGATour #CorporateGolf #LPGATour #LIVGolf #ProAm #EventServices #eventmanagement

📣 Enhance Your Club Members & Golfers Experience with Precise Distance Markers! ⛳️ Our new, vibrant yardage signs offer numerous benefits to ensure your course stands out and your players have the best time possible. Here are some top advantages: 1. Accurate Distance Measurements: Our bold and clear yardage signs provide golfers with precise distance information, helping them select the right club for every shot. No more guessing – just perfect swings! Best part...you can customize color and yardage based on your specific needs! 2. Professional Appearance: High-quality signs give your course a polished and well-maintained look, attracting more golfers and events. A visually appealing course reflects your commitment to excellence. 3. Time Efficiency: Speed up play by reducing the time golfers spend estimating distances. Clear markers ensure smoother and faster rounds, allowing more players to enjoy the course without unnecessary delays. 4. Reduced Wear and Tear: Guide golfers to specific landing areas to distribute play evenly across the course. This helps maintain the quality of heavily trafficked areas and keeps your greens in top condition. 5. Event Management: For tournaments and events, consistent distance markers are essential. They ensure fairness and consistency in play, making your course the preferred choice for organizers and participants alike. Upgrade your course with Par West's yardage signs and see the difference! 🌟 #GolfCourseManagement #GolfCourseDesign #GolfCourseMaintenance #GolfIndustry #GolfLife #ParWest

This is not financial advice. I love Topgolf ⛳️ I’ve been lucky enough to play in the UK, USA and UAE and each time I’m hooked not just by the game but by the business model. When I go to one of their venues people are always queuing out of the door. Morning, Afternoon and Evening. It’s clear that within the evolving landscape of entertainment, Topgolf has emerged as an innovative force, redefining the boundaries between technology and leisure. Since merging with Callaway Golf in 2021 ‘Topgolf Callaway’ has doubled down on three revenue pillars; equipment, apparel and entertainment. In many ways the company has redefined golf as a sport and here’s why: 👉Smart Golf Balls and Microchip Technology 👉Gamification of Golf 👉Augmented Reality Golf Experiences 👉State-of-the-Art Swing Analysis 👉Personalised User Profiles and Leaderboards 👉Interactive Touchscreen Displays in Bays 👉Sustainable Practices The company plans to open 11 new locations this year and around 10 every year this decade. 🤯 Even though there are currently fewer than 100 Topgolfs around the world, the segment is expected to generate $1.9 billion in 2024. And with inflation, same-venue sales growth, and new locations opening up every year, I believe Topgolf has a fantastic opportunity ahead. A market cap of 2.5x revenues makes it an interesting investment prospect. Which publicly traded sports companies are you bullish about? #golf #investing #sport

As a valued existing customer or a potential partner, you can play a pivotal role in showcasing Foresight Sports Europe’s market-leading technology. By becoming an official demo partner, you not only gain access to industry-leading golf technology but also unlock numerous benefits for your business. What It Means to Be a Foresight Sports Europe Demo Partner: When you qualify to become an exclusive demo partner, you open the door to a range of exciting opportunities. Business Promotion:  Foresight Sports Europe is committed to helping you promote your venue, and will actively drive visitors to your location, increasing your visibility within the golfing community. Commissions and Rewards:  For every demo visitor or direct introduction who becomes a Foresight owner, you will earn commissions and rewards that you can use as you see fit. This presents a fantastic chance to boost your revenue while sharing the joy of Tour-trusted golf technology. Exclusive Discounts and Benefits:  As a Foresight Sports Europe partner, you’ll enjoy exclusive discounts and benefits, ensuring you have access to the latest advancements in golf technology at the best possible prices. If you have a passion for helping golfers, professionals, custom fitters, and indoor golf operators understand the crucial importance of working with industry-leading accuracy in ball and club data, then contact Foresight Sports Europe by visiting https://lnkd.in/gmAXpNtU. Or call 01483 319943 or email sales@foresightsports.eu.

Austin, TX was the epicenter of the racing world this past weekend with the US Grand Prix hosted at the Circuit of the Americas featuring two days of qualifying and time trials leading into the main event on Sunday. SHG provided a unique hospitality experience for our F1 team sponsor client bringing in a custom tailgating vehicle to the premium RV lot nestled right up against the track where they could see and feel these marvels of engineering zoom past at 220mph. We provided multiple meal services daily with an open bar as partners and customers rotated through during the three day event to network and enjoy a different race and hospitality experience vantage point. Additional services included all pre-event logistical communication, event branding, golf cart shuttle management to and from the RV hospitality and race entrance, race tickets, guest parking passes, RV premium parking pass and vehicle procurement and on-site event staff for 3 days of execution. Formula 1 popularity is soaring and our clients are looking for new and innovative ways to activate events around the racing series. Let us know how we can help you be a part of the F1 phenomenon helping to reach your partners, clients, distributors and customers who are passionate about racing. #racing #austin #tailgating #hospitalityagency #eventmarketing #entertainment #eventagency #eventprofs #incentives #channelmarketing #channelprograms #channelsales #fieldmarketing #partnermarketing #partnerevents #partnersales #events #incentivemanagement #incentivetravel #accountbasedmarketing #activation #abm #distributorincentives

Big news for Toronto's social scene: Modern Golf is set to open a new indoor golf and social venue at First Canadian Place. Targeting more than just golf enthusiasts, this space will feature bars and lounges for events and casual hangouts. A smart play by Modern Golf, leveraging the trend towards experiential retail to attract a wider audience and offer something beyond the traditional. #ModernGolf #RetailTrends #RetailNews

𝐋𝐞𝐟𝐭 𝐇𝐚𝐧𝐝𝐞𝐝 𝐆𝐨𝐥𝐟 𝐂𝐥𝐮𝐛 𝐌𝐚𝐫𝐤𝐞𝐭𝐒𝐢𝐳𝐞, 𝐒𝐡𝐚𝐫𝐞, 𝐓𝐫𝐞𝐧𝐝𝐬, 𝐆𝐫𝐨𝐰𝐭𝐡, 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐲 𝐀𝐧𝐚𝐥𝐲𝐬𝐢𝐬 𝐚𝐧𝐝 𝐅𝐨𝐫𝐞𝐜𝐚𝐬𝐭 The left-handed golf club market has been experiencing a steady growth trajectory in recent years, driven by the increasing number of left-handed golfers globally and a growing awareness among manufacturers about the importance of catering to this segment. Historically, left-handed golfers have faced challenges in finding suitable equipment tailored to their needs, often having to settle for a limited range of options compared to their right-handed counterparts. However, with advancements in technology and a shift towards more inclusive practices within the golf industry, the market for left-handed golf clubs has expanded significantly. Manufacturers are now investing in research and development to design clubs that not only meet the performance expectations of left-handed players but also offer them a wide variety of choices in terms of design, features, and price points. This market research report aims to provide a comprehensive analysis of the left-handed golf club market, including its current trends, growth drivers, challenges, and opportunities. We will delve into the competitive landscape, profiling key players, and examine the strategies they employ to gain a competitive edge in this niche market. Additionally, the report will explore consumer preferences, buying behavior, and the impact of socio-economic factors on the market dynamics. ✅ 𝐂𝐥𝐢𝐜𝐤 𝐇𝐞𝐫𝐞 𝐭𝐨 𝐆𝐞𝐭 𝐒𝐚𝐦𝐩𝐥𝐞 𝐑𝐞𝐩𝐨𝐫𝐭: https://lnkd.in/gRCZraiM Market Segmentations: #Company • CALLAWAY GOLF COMPANY FOUNDATION • LEFT HANDED GOLF LIMITED • PING • COBRA • Titleist • TaylorMade Golf Company • Mazel Golf • Mizuno USA • Bridgestone Golf • Nike • Yonex • Acushnet Company • bittersports • Dixon Golf, Inc. • Roger Cleveland Golf Company #Type • Wooden Pole • Hardcore • Putter #Application • Aldult • Child 📌 Stringent Datalytics - Retails and Consumer #LeftHandedGolf #GolfClubs #LeftyGolfers #GolfEquipment #GolfMarket #LeftHandedSports #FairwayLeft #GolfingLefty #GolfTrends #SportingGoods