Who’s watching the Tour de France? !🇫🇷
Daina Todorovic’s Post
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One of the highlights of Cannes. Looking forward to finding ways to partner with these two amazing people soon. Katie Chonacas Richard Boon
Actor on TV/Film, Voiceover, Commercials, Animation, Video Games, & Promos.⠀ Host of "She's All Over the Place" Podcast
THIS moment was everything with Daina Todorovic and Richard Boon celebrating at WARC Cannes Lions International Festival of Creativity Thank you for your kindness and new friendship. :).
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A best practice for creating a highly effective sonic brand is to think beyond jingles. A sonic identity isn't just a catchy tune for your ads—it's an audio vocabulary that reinforces your brand promise. While it can enhance your commercials, it also helps you connect with new demographics and engage customers and fans in a meaningful and authentic way. If you’d like to hear a few more, read the article I wrote for AdWeek. #SonicBranding #MarketingStrategy #BrandIdentity #AdWeek https://lnkd.in/gzjeqsYZ
Sonic Branding: A Secret Weapon for Breaking Through the Noise
https://advertisingweek.com
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Great summary of all that was shared by so many insightful industry leaders this week at 4se. Happy to hear that SIXIÈME SON and TD bank’s talk on the power of Sonic branding resonated with so many brand leaders. #sonicbranding #musicandsports #customerengagement
I spent two days at Leaders in Sport's #4SE conference in New York - a conference where industries like sports, fashion, music and entertainment meet. Here are a few key things that stuck with me: 1️⃣ Everyone talks about "authenticity" and the term feels overused. 2️⃣ Todays world requires sports (and you!) to stay culturally relevant. 3️⃣ "Content without intent is just content." Great stories and narratives win. 4️⃣ Music and sonic branding will play a bigger role in sports. 5️⃣ Don't claim to know! Listen to your audience, fans and customers. Judging by my personal perception, US sports is lightyears ahead of Europe (more specifically Germany) when it comes to athlete branding, personal brands and collabs. Overall, there were great panels and good insights. While some talks scratched the surface, others went really deep. Great mix. TL;DR: #4SE is a great event that puts an emphasis on sports, entertainment and culture. Definitely one to keep on the list. Bonus picture of David Cushnan about to turn heel on stage with the belt most people in the room wanted to steal.
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Iberoamerican Sonic Branding Tuner at Sixième Son
1w🚵🏼♀️