Cyrus S.’s Post

This study is a goldmine for SEO and data geeks alike. The timing is perfect, given the slew of recent algorithm updates from Google, including the helpful (or unhelpful?) content update, core updates, spam updates, and more. Cyrus S.'s analytical approach really stands out in this case study. The findings on structured data, content refresh dates, and diverse link anchors are both surprising and thought-provoking. That's right you can do everything right and still face challenges. This is a reminder to all SEOs, even with perfect practices, results may vary. Clients often think they’re doing something wrong when they don’t see growth, but it’s not always the case. Good SEO is about consistent, best practices, not quick fixes. What are your experiences with these updates? Pedro Dias, Mark A Preston, Nathan Gotch, Zoe Ashbridge, Francesco Baldini, and Darren Shaw, how have you adapted your strategies? Have you noticed similar patterns? Let’s discuss! #SEO #GoogleUpdates #DigitalMarketing #SearchEngineOptimization #ExpertInsights

Really great stuff here. Good reminder that you can do everything right and still have bad outcomes. I have heard this from clients before (every SEO has): "we're still not seeing good growth. We must be doing something wrong." Sure, that's true sometimes but most often a good SEO is showing you how to do things the right way and that's all you can do. Don't fall into the trap of trying to cut corners for temporary growth.

A super interesting case study by Cyrus S. shows that "over-optimized" websites likely suffered the most from recent Google algorithm updates. While it's not always clear how to interpret the information in these updates when moving forward with SEO strategies, they have always intended to reward quality over quantity. That said, a less is more approach may be the key to a more effective SEO strategy.

Major SEO Update! 🔍 Google's Gary Illyes reveals that links are no longer a top 3 search ranking factor. Time to shift gears and focus more on content quality! 📚 How will this change your SEO strategy? https://bit.ly/3PWZ0ge #SEOUpdate #ContentIsKing

Are internal links really that important? Just ask the godfather of SEO, Google‎'s John Mueller: "I think it’s one of the biggest things that you can do on a website to kind of guide Google and guide visitors to the pages that you think are important." Links are critical to ranking on Google. If you don't prioritize a strong linking strategy, you're choosing to penalize yourself in the rankings.  Here are some top tips for linking: 1️⃣ ‎Aim for 3-5 internal links per blog post to keep content interconnected. 2️⃣ ‎Use descriptive anchor text that includes the target page's keyword, avoiding vague phrases like "Here" or "This link." 3️⃣ ‎Route traffic from high-traffic to high-conversion pages to optimize the user funnel. 4️⃣ ‎Enhance your site's internal linking structure to improve page discoverability and indexing. 5️⃣ ‎Regularly check for and repair broken links to ensure all connections are active and correct. If you've got hundreds of posts and the thought of going through all those articles manually to find relevant internal linking opportunities gives your cold sweats, you're not alone.  Check the comments for some helpful next steps! 👇

For all of those who believe that outbound links help a webpage rank better, this article is for you. I was present as a working SEO for all of the events discussed in this article, it's not just something I read. 😉 OUTBOUND LINKS 1. Linking out to other sites is an SEO tactic from 2002. 2. It was based on insights from a 1998 research paper by Jon Kleinberg that introduces the concept of Hubs And Authority. 3. It was first popularized by Brett Tabke in 2002 in a seminal article titled "Successful Site in 12 Months with Google Alone". Are you interested in learning the truth about where the SEO practice originated? Search Engine Journal

Find out if you have any misconceptions about SEO! There are so many little "tricks" you could do in this field and I find articles like these useful to remind myself of essential principles for effective SEO. This game is always changing as well, so if there is anything new to learn I am happy to take it in with open arms! #seotips #seostrategy #seoanalyst https://lnkd.in/gnVnnaii

ALERT: Boring SEO stuff again 🚩 ‘We need very few links to rank pages… Over the years we’ve made links less important.’ - Gary Illyes   “I shouldn’t have said that… I definitely shouldn’t have said that" - Gary Illyes Gary, you definitely shouldn't have. So every article on Google's Ranking factors may be quite honestly, false. In the early days of SEO - anchor texts were key in determining a web page's relevance. Well, there's proof now that it's not so much the case. So much so 'important' has even been removed from the description of backlinks as a ranking factor, petty I know! 🤣 But the devil is in the detail. Who would've thought, arguably the most advanced company on the planet, would still be heavily reliant on simple anchors to determine authority? How gullible. Google always keeping us on our toes, got to love it! Search Engine Journal credit for a great article, worth its weight in gold for anyone in our space 🥇

Most SEO agencies would keep this a secret. 2x your Ecom brand’s SEO rankings using this Hack.. Step By Step Guide: - Google AnswerThePublic and open the site. - Enter your main product keyword there, for eg, leather bags. AnswerThePublic will show you ALL the questions your target audience is asking. Write blog posts answering these questions. But don’t just stop there. Paste the article in ChatGPT with this prompt: “Craft an intro under 40 words. Be concise yet impactful. Create a Key Takeaway section at the top summarizing crucial points. Add a paragraph clearly stating the question and the answer for featured snippet ranking.” Do this and see your traffic soar!

In the ever-evolving world of SEO, promises of guaranteed results can be tempting but misleading. We've found an insightful article from SEMrush that delves into why these guarantees might be more harmful than helpful. A must-read for businesses and marketing professionals! Join the discussion on ethical SEO practices in the comments. #SEOStrategy #EthicalMarketing #BusinessGrowth