Our Chief Operating & Product Officer Sharon Maguire took to the stage at this year’s Banking Transformation Summit. She joined Linh Nguyen Slater, Ronelle A., Stuart Simmons, and Yemi Oluseun, to discuss how hyper personalisation is changing the shape of the Financial Services industry. Sharon spoke about how, in an increasingly digital #banking sector, consolidating data sources to proactively anticipate customer needs can be a gamechanger for customer experience and satisfaction. She also shared insights from Cynergy Bank’s ‘Human-Digital’ model and our transformation journey to achieve the optimal balance between digital experience and the human touch. See a photo of the panel discussion below. A big thank you to everyone who attended!
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Senior Marketing Officer | CIM Level 6 Diploma | 8+ years’ experience in Marketing and the Financial Services industry | Brand Management, Strategy, Communications, Event Planning and Digital Marketing |
1moReally insightful discussion on hyper personalisation and blending the human digital touchpoints!