THE AI INNOVATOR’S DILEMMA
A huge % of SaaS companies that were founded ~5-8 years ago and got to $10-50M ARR, are now building and upselling a new AI product to their current customers. This AI product likely cannibalizes their existing ("legacy") product, which in turn will slowly trend to zero.
The existing product revenue cannot be underwritten by an investor due to its negative trajectory, while the new AI product is too small in scale to justify the prior round valuation.
All this implies that the "AI transition" needs to happen very delicately and thoughtfully. If done wrong, the company might run out of money or need to take a painful and dilutive valuation haircut, if indeed there is even a round to be raised.
SaaS company founders - if you fall in this category and are NOT doing the above (new AI product, cannibalizing your existing product), your long term survival might be at stake.
Director of Product Marketing at Attentive
3wCrushed it on stage!!