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When crafting a persuasive argument, you might think that adding more and more support will help you make a strong case. But more is not always better. According to Robert Glazer, weak arguments can dilute a strong case and damage a persuasive message. What's the lesson? "Less is often more in persuasive communication. Deliver your strongest, most irrefutable talking points, and skip the rest." #medicalwriting #writing
Freelance medical writer and translator | Acupuncturist | Evidence-based CME and medical and scientific publications on conventional and complementary therapies
1moThis applies to many things in our life. Less is more. More information is sometimes distracting also in speech.