Cros’ Post

🤔 Can consumers remember your ads? New research we carried out with Happydemics shows intrinsic in-game ads achieve a 𝟭𝟯 𝗽𝗲𝗿𝗰𝗲𝗻𝘁𝗮𝗴𝗲 𝗽𝗼𝗶𝗻𝘁 𝗹𝗶𝗳𝘁 𝗶𝗻 𝗮𝗱 𝗿𝗲𝗰𝗮𝗹𝗹 over the online media average, outperforming traditional display 💻, video 📽️, and CTV 📺. This is in part due to the huge attention levels associated with gaming and the lean-in nature of the platform. Delve deeper into each stage of the funnel in the free report: https://hubs.la/Q02sGsqH0 #InGameAdvertising | #MarketingFunnel | #GrowthMarketing

'In 2023, the video game industry will generate $406bn in revenue worldwide, 18% more than the music and movie industry combined ($338bn). Meanwhile, brands spend less than 5% of their advertising budget on gamers, according to a study by IAB...' #gaming #esports #marketing #branding #advertising #consumerengagement #genzmarketing #genz #videogames https://lnkd.in/ekqM9zi2

In-game ads at your convenience...see what we did there, QuikTrip? 😉 All eyes were on store chain QuikTrip's ads. We literally mean that! They got a unique reach of 3M+ and 98% viewability 👀 See how our in-game ad placements helped them reach their audience and stay top of mind in the case study 👉 https://hubs.la/Q01_3VrK0 #InGameAdvertising | #AdsViewability | #Gaming

It's Time to Give Credit Where It's Due… 🌟 Recognizing Gaming as a Premier Channel in Marketing! 🌟 A big shoutout to our friends across the Atlantic at IAB UK for their enlightening article on why gaming deserves the same esteem as traditional marketing channels. As a global phenomenon, gaming not only captivates billions but also offers unique, high-impact advertising opportunities. #Gaming #GamingIndustry #InGameAdvertising #DigitalMarketing #BrandEngagement Read more on why embracing gaming can level ⬆ your marketing efforts: https://lnkd.in/emDTYCAk

How can marketers get ahead of the deprecation of third party cookies? Embrace intrinsic in-game advertising. With ad creative served in the game, and no reliance on cookies, gaming doesn’t have to worry about the long-coming death of third party cookies like other advertising channels do. Even better—there’s still loads of contextual information marketers from glean while respecting player privacy if they understand the genre and game title their target audience is playing. Frameplay’s CPO, Brian Wilson, explains this in greater detail, showing how intrinsic in-game advertising can create greater contextually relevant ads for your campaign. #Gaming #Advertising #AdTech #VideoGames

The APEX Gaming Network September VLOG is out and its hotter than a Super Mario Fire Ball🔥 🧠 Discover how retail is leveraging the power of in-game advertising to engage, connect, and convert gaming audiences of all ages and backgrounds 🕹️Click play to watch🕹️ #ingameadvertising #adtech #martech #marketing #advertising #gamingcommunity #branding #retaileadvertising

There are many myths surrounding the demographic profile of gamers, leading brands to mistakenly overlook in-game advertising in their media strategy. To dispel these myths and showcase the potential of in-game advertising and the profile of video game players, we've designed a section in Reality Ads titled "Busting The Myths of Video Game Players," featuring our initial facts about them. #realityads #ingameadvertising #gamers #videogame #adtech #adscampaign #BustingTheMythsofVideoGamePlayers

Game on with Playable Instant Experiences on Facebook Ads! 🎮🚀 Gamify your strategy and let users interact with your brand through playable elements. It's not just advertising; it's turning ads into a gaming experience. 🕹️💡 #PlayableInstantExperiences #FacebookAds #IpapoAgency

The APEX Gaming Network (AGN) September VLOG is out and its hotter than a Super Mario Fire Ball🔥 🧠 Discover how retail is leveraging the power of in-game advertising to engage, connect, and convert gaming audiences of all ages and backgrounds 🕹️Click play to watch🕹️ #ingameadvertising #adtech #martech #marketing #advertising #gamingcommunity #branding #retaileadvertising

👀 Did you know that seasonality impacts advertising? 🔥 In a new survey, 86% of gamers turn off notifications from gaming websites because of excessive or irrelevant emails, text messages and pushes, while major sporting events, good weather, big holidays, financial crises and political figures all may influence the perception of an audience. 🚀 Lina Lugova, Chief Marketing Officer at EPOM, shares some non-obvious tips that helped Epom customers avoid seasonality pitfalls in running their advertising campaigns. #sbc #sbccis #gambling #igaming #gaming #betting #sportsbetting #gamblingindustry #gamblingnews #business  #onlinecasino #sportsbetting #advertising