NVIDIA didn't invent #AI, but it's the third most valuable company in the world because their chips power it.
Yam Marcovitz and his team at Emcie didn’t invent conversational AI agents, but they’re gaining lots of attention because their platform offers a simple and reliable way for large companies to create customer-facing AI agents.
Large companies use conversational AI agents to provide better customer service at lower costs, leading to increased customer acquisition and retention; but anyone who's used conversational AI agents knows that they aren’t always reliable. Emcie’s team believes they have found the core issue, which they call “Human/AI misalignment.”
Here’s how they explain the problem: Humans continually adapt their views. Today we think something should be done one way, but tomorrow we may change our mind. And no two people approach problems and questions the same way. These variations are examples of misalignment between people.
Modern AI, such as ChatGPT - New!, is trained on an enormous corpus of data taken from all over the world. For every objective we give it, it must choose between a vast number of nuanced ways to pursue it.
When the AI’s choices fail to meet our expectations, it is often because it was not given enough information from the human to narrow down its wide range of perspectives. This narrowing-down process is what Emcie calls Human/AI Alignment.
The process of alignment is easy to get wrong in real-life use cases. It requires careful management, structure, and assistance, which is what Emcie is focused on.
Yam and his team seek to establish a practical and responsible alternative to third party AI products that deprive companies of full control over their AI agents—an alternative they believe must exist in the market.
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