Criterion Capital Limited’s Post

✔️ Planning approved for 77 Park Lane Yesterday evening, Westminster City Council granted planning permission for our ambitious project at 77 Park Lane. Our sincere thanks to the planning officers for their collaborative approach and committee members for their full support and unanimous backing of our plans. Located in the prestigious Mayfair area, this prime central London site has been vacant since June 2022. We will be revitalising and transforming the space into a vibrant hotel under our successful Zedwell Hotels brand. Criterion Capital Limited has pioneered this unique hotel concept, which is already thriving in central London locations. Zedwell provides a sleep-focused experience with guest rooms, aptly named “cocoons”, equipped with noise-reducing walls, floors and doors, as well as warm ambient lighting, enabling guests to recharge before tackling the bustling city again. Other Key Benefits: 🌳 Environmental Consideration: Using sustainable and recycled materials, we aim to reduce the unit’s carbon footprint by 43%. 💼 Job Creation: Directly creating approximately 40 full-time jobs and indirectly generating jobs through our supply chain, Zedwell will support local employment. 🤝 Community Engagement: Guided by local feedback, Zedwell is committed to being a good neighbour and supporting community programmes. 📈 Economic Growth: With no in-house food and beverage services, Zedwell guests will support local restaurants and cafes, driving sustainable growth. 🚨 Neighbourhood Safety: Zedwell’s 24/7 operational security, reception, and lounge area will activate the street frontage, enhancing neighbourhood safety. We are proud that our Zedwell hotel plan aligns with Westminster City Council’s ‘Fairer Economy Strategy’, promoting a strong, inclusive and green economy. Follow us for more updates as we embark on this exciting conversion project. #CriterionCapital #Zedwell #Westminster #Mayfair #ParkLane #LondonProperty #Sustainability #EconomicGrowth #Innovation #Hospitality #LocalEconomy #JobCreation

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James Warren

Group Account Director at Iris

2w

Clinton Duke Maria McHugh, remember working on this lovely brand for Zedwell? I remember our trip to the first hotel location! Asif Aziz great news, and glad to see the branding still being used widely 💪

Jason Perry

Direct Lift Removal Ltd. That’s not all we do. 😬..

2w

Best of luck guys, if you need lift removals , be more than happy to quote for you .

Denzil Tavares

Hotel Fit - Out Manager for Sir Robert McAlpine

2w

Fantastic update!

Emilio Malik

Founder of Lazeez Tapas Mayfair /Co Founder Tahina -Autonomous. Frictionless stores /Entrepreneur

1w

Congrats Asif. Hope all well.

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Well done Asif - we are project managing the Hilton london park Lane project just down the road - would be good to catch up .

Nathan Rogers

VT Engineer at Vercon Engineering | Consultant for lifts, escalators & vertical transportation.

1w

Great work! If you need any guidance on the current lifts in the building and if they're suitable for your future needs, give me a shout. Happy to help!

Ovidiu Oniga

Company director at RonigO Plumbing&Heating Ltd -> we provide commercial & domestic plumbing, heating and gas services across London & Essex

1w

Exciting times! If you are looking for professional and reliable plumbing & heating solutions we are happy to help

Tom Ernoult

Independent Insurance Consultant

2w

Exciting times!

Tariq Mubarak

Trusted Advisor to the UK SME Property Development Sector and Family Wealth Offices

2w

Congratulations!

Shahleena Khan

Head of Marketing at Michael Shwartz Group

2w

What a great project! I particularly love the mindfulness in regards to the environment and sustainability.

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