If you paused your retail media campaigns, what would you miss out on? 🔍According to our Head of CPG Americas, Jennifer Lupinacci, the true impact of #RetailMedia goes far beyond just performance metrics. 📈 Curious to learn more about the full value of retail media? Check out The ROAS Trap report here 🔗 https://bit.ly/4cIi4aR
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What's Talia Arnold's dream CPG retail campaign? 😍 Watch below! Hear the full Retail Refresh interview to learn: - common mistakes brands make when entering retail media - how retail media fits into your larger advertising strategy - what data you can glean from retail & how to leverage it Listen here: https://lnkfi.re/talia #retailmedia #retailinnovation #cpgindustry #cpgmarketing
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Wonderful to sit down with The FMCG Guys on my recent visit to London and was honored to be the first(?) guest to appear on both sides of the Atlantic The CPG Guys! Check out our conversation on 1) turning insights into actionable media strategies, 2) the importance of measurement standardization to improve outcomes & reduce waste, 3) how brands can (and should) challenge their retail partners to deliver on those outcomes, and much more on all things Retail Media. #retailmedia #krogerprecisionmarketing https://lnkd.in/eYq7b8E5
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As retail media builds on early momentum, will this be the year that retailers begin to emerge as heavyweight media owners in their own right? With insights from Publicis Commerce, we explore this topic and more in our Industry Review. Download your copy here: https://lnkd.in/dfD47hNi #IndustryReview24
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Retail media operating model and structure still requires a lot of evolution to be fit for purpose. Colin Lewis & Paul Skeldon highlight the nascency of the space by showing that amongst 52 brands there were 22 different combinations of who managed the Retail media budget & operations. Expect to see more CPG brands evolving how: - they structure themselves - they create integrated budget pots - they buy retail media (more in house over time vs our agency model) - they develop new data partnership models - they measure true incrementality Mark Pigou https://lnkd.in/edVgv3JG
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A great panel today at RetailLoco (but not a great photo). Our very own Chief Strategy Officer, Dr. Nyah Alvin Zawolo Glay, joined a panel discussion on "The Rise of Retail Media," including Payal K. Pande, Dan Hight, and Michael La Kier to discuss industry shifts, retail media, CPG impact, and what the future holds. #CPG #Data #Local #Retailing #Media #RMN
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Join NielsenIQ for an exclusive session to discover the secrets behind a successful monetization strategy at our upcoming webinar "𝘊𝘰𝘭𝘭𝘢𝘣𝘰𝘳𝘢𝘵𝘦 𝘵𝘰 𝘊𝘢𝘱𝘵𝘪𝘷𝘢𝘵𝘦: 𝘛𝘩𝘦 𝘒𝘦𝘺𝘴 𝘧𝘰𝘳 𝘢 𝘚𝘶𝘤𝘤𝘦𝘴𝘴𝘧𝘶𝘭 𝘙𝘦𝘵𝘢𝘪𝘭 𝘔𝘦𝘥𝘪𝘢 𝘚𝘵𝘳𝘢𝘵𝘦𝘨𝘺" on December 06, at 1:00 PM GMT Make sure to reserve your spot to learn the best practices for fostering a successful collaboration and retail media plan 📝👇 NIQ Activate #retailmedia #monetizationstrategies
Collaborate to Captivate: The Keys for a successful Retail Media Strategy
event.on24.com
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For marketers looking to get the most out of #retailmedia, they should set their sights on measurement. Join Dave Peterson, global head of retail media at Epsilon, and guest speaker Nikhil Lai, senior analyst at Forrester, for a webinar on Nov. 30 with Adweek for insights on how brands can start instituting a more effective retail media strategy today.
Stop Wasting Your Retail Media Budget: Why Accurate Measurement Is Key
event.webcasts.com
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For marketers looking to get the most out of #retailmedia, they should set their sights on measurement. Join Dave Peterson, global head of retail media at Epsilon, and guest speaker Nikhil Lai, senior analyst at Forrester, for a webinar on Nov. 30 with Adweek for insights on how brands can start instituting a more effective retail media strategy today.
Stop Wasting Your Retail Media Budget: Why Accurate Measurement Is Key
event.webcasts.com
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For marketers looking to get the most out of #retailmedia, they should set their sights on measurement. Join Dave Peterson, global head of retail media at Epsilon, and guest speaker Nikhil Lai, senior analyst at Forrester, for a webinar on Nov. 30 with Adweek for insights on how brands can start instituting a more effective retail media strategy today.
Stop Wasting Your Retail Media Budget: Why Accurate Measurement Is Key
event.webcasts.com
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Business Systems Analyst | Data Geek | Bridging the gap between business needs and technology solutions
Looking for ways to measure success in the competitive #retailmedia market? Merkle’s Retail Media Research Report shares insights to help you find success today:
Relaunch: 2022 Retail Media Research Report | Reports | Merkle
merklesocial.com
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Sales Director - Criteo In-store Retail Media
3wGood insights Jennifer Lupinacci 💡