Country Supplier’s Post

Understanding Marketing roles. Allow me to do the #Lordswork. Most businessess have no idea how to differentiate roles.Take a minute to read what the godfather of the marketing in America has to say about marketing. Probably this authority will guide businessess. 😇 Hopefully after this you will know where you lie or how to add value to the business. #salessupport #promotion #marketingstrategy

Well, ain't this the truth. Love some Seth Godin 🌔 words o' wisdom. 👇 "The head of marketing: It’s easy to be confused about this job, because it’s not one job, it’s at least three. This is why it’s a difficult job to fill, and why turnover is so high–we’re not allocating resources or setting expectations in a way that matches the work to be done. Marketing strategy: This is the work of positioning, story telling, status and affiliation. It’s understanding network effects, the user experience and the change we seek to make. Good marketing strategy overcomes just about everything else. Some of my books are about this. Promotion: This is more tactical. It’s coupons and PR and perhaps advertising. It’s steady permission marketing, a thoughtful content strategy and a team of people who consistently and generously tell your story. This is what many people think of as marketing, but while it needs to be consistent with the strategy, it’s a different set of skills and activities. Sales support: In many organizations, the main role of marketing is to support the work of the sales team. This integrated role feels very different from the typical brand marketer’s job. Project management: Given how much time, money and effort go into the marketing function, it requires consistent and insightful leadership. There are a lot of constituents, moving parts and decisions to be made. Prettiness: Definitely not worth putting in bold. This is logo design, empty phrases about look and feel and endless debates about taste. When the CEO says she’s looking for marketing help, it’s probable that what seems to be missing is promotion. But without the other two elements, not much is going to happen." h/t Alex Hillinger #marketing #headofmarketing #integratedmarketing #fractionalleadership

😃 As most of you know, I always talk how important to have a good marketing strategy because a good marketing strategy overcomes just about everything else. But let's discuss about the role of the head of marketing. As Seth Godin writes in his post it’s easy to be confused about this job, because it’s not one job, it’s at least three: 🎯 Marketing Strategy: Beyond promotion, it involves positioning, storytelling, and understanding the desired change. 📢 Promotion: Often seen as marketing, it's the tactical side involving coupons, PR, and content strategy. 🤝 Sales Support: In many organisations, marketing's key role is to support the sales team, presenting an integrated approach that varies from traditional brand marketing. 📊 Project Management: Given the substantial resources invested in marketing, effective leadership is important. 'When the CEO says she’s looking for marketing help, it’s probable that what seems to be missing is promotion. But without the other two elements, not much is going to happen.' 🚀🌐 If you're seeking to improve your brand, overcome challenges, and create lasting impact, contact me for a consultation, and together, we can create a comprehensive marketing strategy that aligns with your objectives. #marketingstrategy #brandelevation #digitalmarketingconsultation

This summarizes a complex topic so perfectly. Professional services firms tend to focus on the “prettiness” and promotion; they miss the boat on strategy entirely. Don’t get stuck at the bottom of this list! #legalmarketing #accountingmarketing

What with this ⬇️ from #sethgodin today, and this https://lnkd.in/eeNCW2nB from the #marketoonist yesterday, the message is clear. Marketing is a multifaceted role (many jobs, many hats), and that's why I love it! As Philip Kotler, Marketing Author, Consultant, and Professor Emeritus, said, “The good news is that marketing takes a day to learn. The bad news is that it takes a lifetime* to master!” #marketing #fractionalcmo

If scaling your business is what you want, then hiring a Marketing Manager is what you need to do. Hiring a marketing manager brings strategic thinking, expertise, and a customer-centric approach to the company's marketing initiatives. Their contributions can lead to increased brand visibility, customer engagement, and revenue growth, making it a valuable investment for every company.

What helped me grow my career as a marketing manager? ✏️ As soon as I resumed the position as the marketing Manager for Enviable Transport Services, I leverage on the existing relationships and networks I have built over the years. Not much of a network but, it gave me a starting point. I strengthened my existing networks/relationships (customer relationships); using them as an entry point for a much larger network and this did the magic. For every network/relationship, I nurtured, ensuring it wasn't all about sales but, meaningful relationships, giving me access to more networks. A marketing manager needs viable network to succeed.

Chief Marketing Officer Essential Skills ·  Superb #analytical #skills ·  Demonstrated ability to lead and inspire a #team ·  Outstanding #communication and interpersonal skills ·  #Flexibility ·  #Passionate #customer #advocacy ·  Thorough knowledge of marketing principles, #brand, #product and #service management ·  Deep understanding of changing market dynamics ·  Extensive knowledge in a variety of disciplines such as #production, #information #technology, #legal and #finance ·   #Entrepreneurial spirit Chief Marketing Officer #Roles & #Responsibilities ·  Oversee a company’s overall #advertising and #sales #strategy ·  Drive revenue by increasing sales through marketing activities ·  Develop the structure of the business’s marketing department ·  #Negotiate advertising contacts ·  Approve marketing #campaign #ideas ·  Coordinate marketing efforts with the company’s financial and #branding goals Day-to-Day Duties ·  Plan, direct and coordinate marketing budgets by organisational #goals ·  Plan campaigns with coupons, giveaways or contests to bring attention to and create interest in one of the organisation’s products or services ·  Undertake market research studies and analyse the results to understand the market and customer tastes better ·  Use research to identify likely customers for a product or service and then develop a pricing strategy that will induce them to #purchase the product or service ·  Market #research, #pricing, product marketing, marketing communications, advertising and #public relations. LinkedIn ResearchGate Google #cmo #chiefmarketingofficer #marketing #marketingdirector #marketers #market #gerentemarketing #headofmarketing #marketingmanager #productmanager #customer #cx

We want to talk about #marketingandcommunications 🔽

I accepted a marketing advisor position. Let me talk about why. Over the past few years, I've been hyper-focused on growth in net-zero technologies and innovations. I've had the privilege of meeting some amazing thought leaders and trailblazers in that world. In this time, I've also picked up a common theme. Marketing and sales alignment often get lost in the swirl of innovation and new ideas. Well, about a month ago I heard from my long time friend and mentor Gabe Arnold asking if I'd help to grow his sales team. It was an easy "yes" from me. Here's why: Gabe's ability to seamlessly align sales and marketing concepts is second only to his team's ability to successfully execute and accomplish his clients' objectives. It's in the numbers. Over 16 years of service, the average client has stayed with us for 4+ years. Many clients have been with us for the entire 16 year life of our company. I saw a golden opportunity to merge two worlds. My background in marketing, bolstered by an amazing team of experts, applied in service of accelerated growth for all of the passionate leaders I've come to know in recent years. If you are an idea person, innovator, trailblazer, or just in need of some guidance, I think we should talk. Shoot me a message and let's see what we can grow.