Cornell SC Johnson College of Business’ Post

This article is well worth a read, not just for marketers but any professional and yes, us academics too, who do such a great job of adding jargon to confuse (guilty as charged your honour!). The ten questions are also fundamental and something I’d like our leadership team at University of Sussex to start addressing when they have time away from their precious and valuable discussions about strategic themes that mean almost nothing.

Higher ed marketing professionals receive a steady stream of suggestions regarding campus news, programs to promote, and student successes to share. These ideas often put marketing leaders in a tricky position. To execute the most successful campaigns possible, sometimes the answer to an enthusiastic professor or a pumped-up alumna quite simply needs to be “no.” In a new blog post from our team at 5 Degrees Branding, we share how you can make those tough decisions easier and know when to say "yes" and when to say "no." https://lnkd.in/gfQw4Q5U #highered #higheredmarketing #higheredleadership

What is Pathify ? Why should #colleges #universities #highered care? 1) One stop shop view (#mobileapp + #desktop) - Integrate data from your #sis, #LMS, and other online systems into a single view, #customized for each user. 2)Targeted communications - Admins can send targeted messages to specific user types via #SMS, #pushnotifications and #email, rather than relying solely on mass email blasts that students don't read. 3) Built-in #contentmanagementsystem - #Admins and #professors can easily #embed existing #webcontent or create new content - without having to involve I.T. 4) Reduce #IT Overhead / No more version upgrades - As a cloud-hosted #SaaS platform, Pathify is continuously maintained and updated, and always available. 5)Project a more modern image - Don't leave prospective #students thinking you're stuck in the past. Make a better first impression that will set your institution apart and get them into a #personalized #dashboard with checklists of the things they need to do to enroll. 6) Create a sense of #community between #students - #Online groups and a captive #socialmedia component bridge the gaps between #students used to connecting online.

Great article about Marist College School of Communication and the Arts newly revised online masters program in Marketing Communication with three new concentrations: Health Communication, Digital Marketing Communication and Strategic Leadership. Check it out and spread the word!

Here’s Why Thought Leadership Is The Boost Your Business Needs

Wow. Just wow. Honored to be listed as one of the 10 Higher Ed Marketers to follow. After finishing my dissertation, I've fallen in love with sharing my thoughts on HigherEd, marketing, and leadership. To be recognized for that, just makes my day. And to be honored among colleagues and peers I respect (looking at you.... Josie Ahlquist, Liz Gross, Ph.D., Jaime Hunt, Bart Caylor, Brian Piper, Ryan Morabito Jenny Li Fowler) is icing on the proverbial cake. #higheredmarketers #highered #highereducationmarketing #higheredmarketing #highereducation #leadership

A master’s in organizational leadership can prepare you to lead organizations of all kinds to help them succeed, confront challenges and meet their goals. Here are the best online master's in organizational leadership programs to help you get started.

Are you struggling to get buy-in from leadership for your marketing plans? Here are five easy communication strategies to secure their approval: https://hubs.ly/Q02z-FHt0

Thought leadership is sometimes a term that is used, but not fully understood. How are you building credibility in your markets, with your potential customers? If you are exploring ways to position your company for success in 2024, take just a few mins to listen, and learn how to cut through the noise - be valuable. #processing #thoughtleadership #marekting #industrialmarketing #endeavor #contenthive

For our colleagues in the communications and marketing departments at Higher Ed institutions, here are some insights on how to leverage video to supercharge the messaging of your school's leadership. #videoproduction #HigherEdMarketing https://lnkd.in/guGc6_Yv