Corin Chesterson’s Post

These drippy co-branded kicks are out making the rounds on the road. But road to where? The road to figuring out WTH to do with FY24 planning… the road with that board level mandate to “finally figure out partnerships.” The old operating models and playbooks alone ain’t getting you to your number, period. Outbound -> Inbound -> Nearbound So if you DON’T know about Aaron M. and are in partnerships or sales, let me intro you to someone who’s walked to what many would call the “promised land” of nearbound revenue. His Salesforce and Qualtrics experience with orchestrating “partner attach” across all parts of his business drove hundreds and hundreds of millions of sales. Partner SOURCED sales, to boot. He’s one of those “Chief Ecosystem Officers,” that has the receipts. He and Cory Bray are leading a session on nearbound sales day on “when partner attach goes wrong and how to coach your way out of it.” And Cory is probably one of the most respected voices in all of b2b saas sales on coaching to boot. For FY24 planning, all roads lead to what Airmeet awarded as the remote experience of the year: The Nearbound Summit. Four days. From the comfort of wherever you are. - Nearbound Startup - Nearbound Product & Success - Nearbound Marketing - Nearbound Sales And, for that FY24 plan? Well we even 🚢 ya a physical workbook to furiously take notes, but get in now so it arrives in time. Thanks to the incredible Reveal team and ZoomInfo for dropping the workbooks to everyone for F-R-E-E And Loop & Tie for decking out the incredible speakers like Aaron with some co-branded class 👨🍳🤌 The road to figuring out FY24 peaks at the Summit. And if you’re in #partnerships, do what Daniel O'Leary is doing… Get your departments to get in on their respective day. See you and your teams there. Don’t let your FY24 plan happen to you. Make it happen by you. #marketing #sales #revenue #b2b #success #gtm #partnerships

DAIS ✅ BUSINESS: 𝗧𝗼𝗴𝗲𝘁𝗵𝗲𝗿, 𝗧𝗶𝗴𝗲𝗿 𝗪𝗼𝗼𝗱𝘀 & 𝗡𝗶𝗸𝗲 𝗮𝗿𝗲 𝗲𝗻𝗱𝗶𝗻𝗴 𝘁𝗵𝗲𝗶𝗿 𝗺𝗮𝗿𝗿𝗶𝗮𝗴𝗲 𝗵𝗮𝗽𝗽𝗶𝗹𝘆! 🔹 Tiger Woods has long been the 1997 Masters’ best dresser, almost as if he’d let his game and his clothes do the talking he didn’t care to. 🔹 Woods signed his first deal with Nike in 1996 after winning his third straight US Amateur Golf Championship. In 27 years since, Woods earned a reported $660 million in contracts. 🔹 Beyond the numbers, though, he’s among the most impactful athletes in Nike’s history—not quite MJ, but not quite anyone else, either. 🔹 Tiger Wood's relationship with the apparel company transcended any specific item. On Tiger’s chest, the swoosh was an emblem signifying ruthlessness, clutch play, and domination. 🔹 The end of their relationship comes at an interesting time. While Tiger has now attained more of an ambassador figure in the game, Nike is finally gearing up to cut two billion dollars in costs. The ending seemed like the rare mutual parting of ways with no hard feelings. 🔹 And the pairing made sense right up until the end. When Nike re-issued the first-ever Woods shoe earlier this year, most sizes of all three colours sold out immediately. You can read more such articles on Dais World® Download the App today: https://lnkd.in/djT-a76s Source: 𝙂𝙌 𝙎𝙥𝙤𝙧𝙩𝙨 #worlddais #Nike #TigerWoods #Golf #businessbranding #endorsements #sportsindustry

Step Up Your Game with the Ultimate Golf Shoes The Global Golf Shoe market size will be $3,353.30 Million by 2028. The Golf Shoe Industry's Compound Annual Growth Rate will be 3.06% from 2023 to 2030. Read the Full Report: https://lnkd.in/dAX8S8s5 Key Players of the Golf Shoe Market :  FootJoy, Nike, Adidas, True Links wear, ECCOl, Puma, Oakley, Dexter, Walter Genuin, Callaway, Gulfstream, Oregon Mudders, No Sox, Skechers #CompetitiveInsights #Research #MarketingConsultants #MarketReports #DataAnalytics #BusinessConsultant #ConsultingServices #MarketInsights #BusinessIntelligence #MarketTrends #GolfShoe #GolfShoeMarket

What's your marketing message? Listen as Ted Miller III briefly explains the importance of "message" in marketing. Does it connect with your ideal prospect? #yourmessage #smallbusiness #businessconsulting #idealclients

The "Tenniscore" aesthetic is having a major moment, merging sports and luxury! At EDITED, we uncovered key trends for retailers to capitalize on this movement: 🎾 Zendaya's Influence: Her looks drive demand for an Old-Money tennis vibe - preppy knits, tennis bracelets, neutrals. 🩳 Skirt Silhouettes Soar: As dresses decline, skorts (+55% sellouts YoY in Q1), pleated minis and classic whites are rising. 👕 Premium Polos: Men's polos saw a 14% increase in average US price and 10% in the UK as shoppers invested in premium. 👟 Retro Sneakers: Tennis sneaker sellouts climbed from 31% to 35% in Q1 2024 as retro styles achieved cult status. 🏓 Performance Meets Tenniscore: With pickleball/padel booming, incorporate technical fabrics, bike shorts, and UV protection. Read the full report for free here!

Charlotte Tilbury Beauty Cheering you on as you support and encourage young #women across the world to challenge the status quo and take on Formula 1 with F1Academy! If young girls can see it, they can imagine it, they can become it. 💄40% of F1 fans are female What does this mean for #retail? A growing fan base, celebrity sightings, team collaborations, and new product spin offs #affordable to #mainstream #consumers, after launching almost 75 years ago 💄Netflix's "Formula 1: Drive to Survive" 6th season is scheduled to premiere today. With its increasing popularity, race wear will continue to infiltrate #apparel and #style. 💄 F1 total revenue grew to $2.57B in 2022, +20% over 2021 💄2022 saw record attendance at 5.7M, +36% over 2019 💄2021 F1 global TV audience of 1.55B 💄Only the beginning for the U.S. as NASCAR still dominates; U.S. averaged 1.21M viewers per race in 2022 💄Major brands already in on the action include Salesforce, ROLEX, HEINEKEN Beverages, MSC Cruises, PUMA Group, Tommy Hilfiger, etc. 💄What new #brands will jump in as sponsors in 2024? Love this Puma x Scuderia Ferrari x June Ambrose jacket 🔗 to several articles in comments

Continuing to explore the universal design features already existing in performance wear through talks like this one I did with the Adaptive Sports Coalition at UT Southwestern Medical Center. So many great audience questions around adaptive apparel and my work! If you are part of an organization that would benefit from a talk or workshop on adaptive apparel, please reach out to me or Vollbrecht Adaptive Consulting!

🎾 Could Coco Gauff be for New Balance what Michael Jordan was for Nike? Since she won the US Open two weeks ago, people are talking about Coco Gauff as the next big tennis star. And her stardom also translates to brand partnerships. She is the face of New Balance and even has her own signature sneaker line, the Coco CG1. Now she's the face of the latest Aimé Leon Dore x New Balance collaboration, the T500s. The thing that Nike (and specifically Jordan brand) did well was the ability to remain simultaneously accessible to the mainstream while also being aspirational. While many New Balance shoes are ubiquitous and widely accessible, their Aimé Leon Dore collabs remain hot, exclusive, and hard to get. StockX's latest report showed that New Balance is the only sneaker brand to be in the top ten fastest growing brands and top ten best selling brands. If Coco Gauff can help New Balance the same way that Michael Jordan helped Nike or Roger Federer helped On, then could we expect continued growth from New Balance? https://lnkd.in/evXNHn-s #newbalance #sneakers #cocogauff #collectibles #sneakerculture

ONECL: Upgrade your kicks with a click! With ONECL, you will no longer struggle lacing up your shoes. Just install the dial and guide, and you’ll be ready to hit the ground running – all within a minute. The dial can be simply attached to the shoes using a sticker. The guides are available as single or double, allowing you to install ONECL for a variety of shoes. Taking shoes on and off has never been easier - turn the dial to tighten and pull the dial up to loosen. ONECL is easy and convenient for everyone to use from children to elders. ... Like this post? Get your daily dose of sports technology trends by joining 10,000's others on our newsletter. Read by employees of Nike, Lululemon, Adidas, and more: https://buff.ly/414QHlx #running #trailrunning #runningcommunity #runningshoes #runningterritory #runningtime #runninginspiration #runningwoman #runninggoals #runningislife #keeprunning #runningcoach #runningworld #mountainrunning #runningback #runningclub #runningformentalhealth #runningpassion #runningtrail #runningwear #runninginjury #runningshoe #runningmemes #runninggroup

Remember, it's not about feature benefits. Have you ever seen Nike talk about the power of their rebounding shoe? My daughter has my softball mitt from 30 years ago. It's got a pump on it. Remember when Reebok had the pump? Every one of her girlfriends wants to use my mitt. The pump is the coolest thing on the field. They think it's great and it's a broken in mitt. That's half of the battle. But my point is, what's your message? Go to https://lnkd.in/g6CUk-P8 To hot seat your pitch in 7 minutes! #yourmessage #smallbusiness #businessconsulting #idealclients