Corey Stoll’s Post

Mr Beast re-launched his Chocolate bar getting 40m views in the first 74 hours! But... Walmart didn't stock it. He spent 15 hours with local Walmart trying to even FIND his stock, even going to stores to personally put them on the checkout where they agreed with Walmart to put them. Mr Beast is clearly mentally available (thought of in purchase occasions), but the physical availability is lacking (easy to find and buy). The video promoting his Chocolate Bar takes aim at his main competitor, Hershey's chocolate. But in his same post, you can spot the difference between why one is purchased more often than the other... Hershey's is more prominent and present then Feastables! 2 key pillars of Physical Availability are: 📌 Presence is being present where buying is or could happen 🏆 Prominence is being easily found in any sales environment Mr Beast has chosen to stop the promotions until he can fix his stock problems in Walmart stores. A problem Hershey's doesn't have, because they clearly have sales reps who do their jobs properly. Building Mental Availability is difficult enough, but don't forget the other pillar of brand growth, being easy find and buy.

Pricing is also important. Example, Walmart Equate Omeprazole 20mg, 42 tabs, priced around $14 and change, Walgreen comparable brand/size is around $23, can't be competitive, image is most important. Publix is also around $23. Just my thoughts. Eye appeal and price, not sure of the cost, but if I still managed a store I would build a display in the front lobby priced at $9.99 for a month and see what happens. Just an old guy that didn't know much except how to make money. Nothing wrong with a lost leader or two, never hurt my overall net to sales, builds traffic count, improves average sale in my day. "Lead on" Justin Dart. #walgreensbrandedproducts

Pricing is also important. Example, Walmart Equate Omeprazole 20mg, 42 tabs, priced around $14 and change, Walgreen comparable brand/size is around $23, can't be competitive, image is most important. Publix is also around $23. Just my thoughts. Eye appeal and price, not sure of the cost, but if I still managed a store I would build a display in the front lobby priced at $9.99 for a month and see what happens. Just an old guy that didn't know much except how to make money. Nothing wrong with a lost leader or two, never hurt my overall net to sales, builds traffic count, improves average sale in my day. "Lead on" Justin Dart. #walgreensbrandedproducts

Costco trips are particularly long trips for me. It’s not due to a long list, it’s driven by curiosity and the need to observe…shoppers, packaging, new offerings, displays, sample stations, etc. In the snack section (in my store, middle of the store, near the check-out lanes), I noticed this pallet of Frito-Lay chips. A few observations: 1. In a sea of shades of red and yellow, the black stood out. Black can be recessive at shelf but within this context (center store under lights and surrounded by color) it popped. Nice job! ✅ 2. Loved the highlight of an alternate use for the chips, the Walking Taco! As I was walking quickly by the pallet with many other shoppers, I didn’t know if this was a new line extension flavor or a usage idea. ⚠️ 3. At Costco Wholesale , given the large pallet configuration, it’s a great opportunity to create a bigger billboard vs a collection of single packages. It’s best practice to design the packages to seamlessly work together to create a larger billboard message and grab shoppers’ attentions. ⚠️ We make hundreds of decisions a day that impact our businesses. When we try to measure performance, there’s A LOT of variables influencing the results. Some we can control (billboarding) and others we cannot (competitive context). Regardless, we leverage our best practices and do our best to drive the business. Would love your follow (Heather Maxwell ) and a ring of the 🔔 above if you enjoy posts on #insights , #brandbuilding, and living a #wellplayedlife

l recently came across a brilliant business strategy employed by Costco Wholesale Corporation. They're known for offering products at the best cost, but what caught my eye is their famous $4.99 rotisserie chicken, which has held the same price since 2009. You might wonder, "What about inflation and other economic factors?" Well, Costco absorbs these costs into other revenue streams because they're determined to be known for the most affordable chicken in town. It takes courage and in-depth financial knowledge to pull this off. The firm's success speaks volumes as it reported a 9.22% increase in profitability from 2021 to 2022. I wanted to share this to inspire businesses out there. Finding a competitive strategy that suits your brand is key. Once you do, plan and execute for a unique business identity. Wishing you all the best and a blessed Wednesday! #Costco #Chickenprice #AspiringManagementConsultant #Businessstrategy #Lowcost #profitability Image rights: The Hustle

Whole Foods and Trader Joe’s are about to shake up Grocery. The “last mile” is hot on every retailers radar. Consumers want Faster, Closer, Now. The surest way to close that last mile? More stores, closer to the customer. Target, Costco, Aldi…. all racing to get more stores on the map. But it’s no small thing to roll out a 40k sq ft store. Enter Whole Foods Daily Shop at as small as 7k sq ft. Oh, and Trader Joe’s Pronto at 2,800 sq ft. And Foxtrot is doing this from jump. All of a sudden, this is a thing. Is it grocery or convenience? Yes. Are Whole Foods and Trader Joe’s part of your long game? ——— 🔹Driving shelf turn in Kroger, Whole Foods, Albertsons, Costco, Walmart, Sprouts, and More 🔹DM me or book an appointment for help. #ecommerce #retailmedia #retailgrowth #retailvelocity #cpg #cpgbrands #instacart

Costco challenger primed for growth BJ's Wholesale Club, a smaller rival to Costco and Walmart-owned Sam's Club, is deepening its Southeast footprint this year, as it tries take a bigger bite of the membership warehouse market. BJ's plans to open a total of 12 new locations this fiscal year, including two in Florida and one each in Tennessee and South Carolina. "Value-focused retailers," notes CNBC, are having a moment in the U.S., as more continue to seek out bargains. Dollar General, Aldi and Burlington have led in the sheer number of store openings so far this year, according to Coresight Research. Sam's Club and Costco are in growth mode, too: Sam's Club is in the midst of opening 30 stores by 2028; Costco has 30 new locations planned worldwide during its fiscal year. Meanwhile, Costco locations will soon enforce the retailer's policy that food courts are intended for members only. #bigbox #newstores #marketshare

I just dropped $320 at a store that has no selection, no ads and no consistency. A bunch of you did too — these guys made $228 Billion last year. I'm talking about Costco. This company took the retail playbook, tore it to shreds, then lit it on fire. Here's a rundown of the Costco strategy. → For starters, they're not begging for business. No membership? No entry. → The average customer pays $120/year just to walk through the doors. → Membership fees generated $4.6B in 2023. 90% renewal rate. Pure profit. → Limited merchandise is core to the strategy. One kind of olive oil, one brand of ketchup, and so on. → Looking for 8 different varieties of pickle? Go somewhere else. Need 28-pounds of mac & cheese? We got you. → These limits make it easier for customers to buy and increase size of purchase. → Kirkland is Costco's house brand and it's an absolute juggernaut. → With revenues of $58 billion, Kirkland is a division 1 player along with names like Unilever and P&G. ________ A lot more goes into Costco's secret salsa: • the endless samples, from all-dressed bagel bites to cheese pierogies • the no-questions-asked return policy • the hot dog and soda for a confusing $1.50 • the $330K diamond rings, and other insanely expensive products It's a vibe. And Costco does it well. ________ These guys invented their own model of retail by rewriting the playbook. And they do it all with a marketing budget of next to zero. It shows you what’s possible when you don’t follow the herd. No half-steps. No hesitation. Costco wins because they're playing a different game. #brand #marketing #retail P.S. Here's a short clip with my breakdown of Costco's community strategy. For a full video analysis of Costco, head over to my YouTube channel @ jondavids.

When other business owners ask me what my vision is, I tell them this... 1 yr. from today (December 2024) I see us being in The GIANT Company, Giant Eagle, Inc., Whole Foods Market, Wegmans Food Markets, Target, Walmart, Kroger, Stop & Shop, Publix Super Markets, Trader Joe's, Costco Wholesale, ALDI USA, Albertsons, WinCo Foods, Ahold Delhaize, etc. 40,000 locations in 100 countries is our dream. Starbucks grew 35,711 stores in 52 years. My goal? We're going to beat that by a landslide! Then they proceed to ask me... "What is your strategy?" It's actually quite simple. Who's looking to partner with what's going to be the worlds largest dessert experience??? Comment below where you would like to see Taylor Chip... #viral #cookies #worldwide

Most know Costco for the $1.50 hotdogs and the story of Costco co-founder Jim Sinegal telling the current CEO "if you raise the (price of the) effing hot dog, I will kill you", but I don’t think people understand the level of operation and thought that goes into each Costco location: - They aim for a low ~14-15% markup on most of their products (for comparison — Walmart aims for ~45%, while Ulta / Sephora aim for ~70%) - There are only 4,000 SKU’s (products) per store and ~40% of those are curated for each region (most grocery stores have 30k+) - Costco starting pay rate is $18.50/hr, and employees get 1.5x on Sundays - Rotisserie chickens are sold at a loss and on avg only on shelves for ~2hrs per day - Was the first company to grow from zero to $3B in sales in less than six years Long live Costco!