Corey Schimmel’s Post

"🌮🤔 Learning from the Past: The Taco Bell Chihuahua 🐕 Do you remember the Taco Bell Chihuahua? 🌯 It was a memorable campaign that made an impression on many, but Taco Bell considered it a failure. 🤯 Why? Because it didn't create that special feeling that drives customers to crave Taco Bell. 🤤 It's a reminder that marketing isn't just about being remembered; it's about creating a connection that makes people say, 'I NEED Taco Bell!' 🙌 Let's chat about the power of meaningful marketing and what truly inspires customers to become loyal fans. 🚀🌮 #MarketingLessons #TacoBell #CreatingConnections #CustomerLoyalty #MemorableCampaigns #FoodCravings #MarketingStrategy #BusinessInsights #ChihuahuaMemories #MarketingMistakes #BrandRecognition #TacoBellLove #EffectiveAdvertising"

Foster’s is on a mission to protect classic lager sales with their new campaign, ‘Good Call’. This summer, Foster’s new campaign brings iconic Aussie duo, Brad and Dan, back to the nations’ screens to remind consumers to choose Foster’s at the bar. The campaign means that pubs will benefit from distribution support, including AV equipment and Foster’s branded point of sale, by simply having the brand available on the bar. Foster’s new campaign aims to bring the classic lager category front of mind for consumers, and maintain its high-volume ROS, promoting Foster’s as a key sales driver even amid the economic turmoil. The campaign will remind consumers that Foster’s is always a ‘good call’, providing them with a refreshing beer at an accessible price point. The brand also provides greater value to publicans than its nearest competitors. Read more about Foster’s exciting new campaign in our July issue. #foodandbeverageindustry #beverageindustry #drinksindustry #bar #magazine #fosters #ad

10 years ago today, Taco Bell went viral. Taco Bell hired every person (25 to be exact) they could find with the legal name Ronald McDonald. Why? To promote their new breakfast wraps. This ad got everyone talking about Taco Bell's new breakfast wraps. Why target McDonald's? At the time, McDonald's owned 31% of breakfast business. Where breakfast accounted for 4% of Taco Bell's sales. They wanted to change that. Today breakfast makes up about 6% of Taco Bell's sales, compared to about 25% of McDonald's sales. Was this ad from years ago the driving factor? Who knows, but it was definitely a genius concept. 🔔 Follow Brendan Cox for more marketing content. 🔄 Share this post to spread the word with your network! #advertising #marketing #viral

Revitalizing My Business: From Mall Spot to Food Truck Journey Discover how these two gentlemen helped me bounce back after the closure of my mall spot. Join me as I share my exhilarating cross-country journey from South Carolina to start a brand new chapter with my food truck. Stay tuned for exciting updates on our social media platforms regarding our rebranding plans and multiple pizza styles! #BusinessRevival #FoodTruckAdventure #CrossCountryJourney #RebrandingIdeas #PizzaLovers #FoodTruckLife #MallClosure #EntrepreneurialAdventure #SocialMediaUpdates #TastyPizzaOptions

The New York Times featured Union’s OnPrem Insights data in its most recent article about the current state of Bud Light sales. Check out the article here: https://lnkd.in/eUcWnAYx As a data-driven company, we take immense pride in the accuracy and insights our data provides. Being recognized and utilized by The New York Times is a testament to the quality and relevance of our unique on-premise insights gathered from over a thousand Union venues nationwide. This acknowledgment underscores the importance of data analytics and its impact on the hospitality industry for both beverage brands and bar & restaurant owners. By leveraging our on-premise alcohol consumption data, The New York Times shed light on critical trends and market dynamics that influence Bud Light sales. We would like to extend our gratitude to The New York Times for recognizing our efforts and giving us the opportunity to contribute to their reporting. We look forward to continuing this journey, providing valuable insights, and making a cutting-edge impact on hospitality worldwide. #DataAnalytics #BusinessInsights #DataDrivenDecisions #TheNewYorkTimes #BudLight #OnPremiseData #ProudMoment

If you watched the Super Bowl, as many people did, I’m sure you saw the new Bud Light Genie commercial with Peyton Manning. Bud Light is trying to reverse last year's big decline due to their marketing fiasco. Unfortunately, Bud Light US sales from one year ago remain down 30%. Budweiser was a second worst decliner, down about 18%. Beer drinkers had to go somewhere and the beneficiaries of the Bud Light and Budweiser drop went to top benefactors, Coors Light, experiencing a 10% increase from one year ago, followed by Modelo which had an increase of about 6%. Anheuser-Busch, who produces Bud Light and Budweiser increased its Bud Light marketing spending but no dollar numbers were revealed. #superbowl #football #budlight #budlightcommercial #peytonmanning #superbowlcommercials #budlightmarketing #budlightsales #anheuserbusch #budweiser #modelo #coorslight

FIRST QUARTER - ADVANCING! Top Seed: Dove "Hard Knocks" Wild Card: Mountain Dew "Having a Blast" vs Popeyes "The Wait is Over" Dove "Hard Knocks" (14 out of 18): Let me start by admitting a couple of biases. First, I love purpose driven advertising. Second, I feel that more often than not, it is forced or doesn't align with the brand. Third, Dove has always impressed me with their authenticity and ability to connect to purpose in an authentic way. This commercial is no different. Creatively done, great message, and a bonus win for consistency year after year. Mountain Dew "Having a Blast" (12 out of 18): I don't like Mountain Dew (gave up soda a while ago) but remember an example of a QB and a team needing to have chemistry, Aubrey Plaza and Mountain Dew have that chemistry and I love the surprise appearance at the end. Oh how I want to make the cheesy connection about a team signing a key wide receiver for one season - but it would be forced. But for a beverage commercial, great creative well executed, great casting, and the ad was memorable and matched the brand's and star's personality. Popeyes "The Wait is Over" (12 out of 18): This was a solid commercial. Love the casting, the storyline, and it grabs your attention. And one of the few times that I think the casting and creative messaging leads to something that matches the brand moment, the introduction of wings. Not a Popeye's fan (nothing against them, I don't frequent fast food chicken places) but they didn't have wings?? May need to try them, with a Mountain Dew Baha Blast! Thoughts? #SuperBowl #SuperBowlLVIII #SuperBowlAds

It's fascinating to witness the shift in consumer preferences and the power of effective storytelling in shaping brand success.

If you watched the Super Bowl, as many people did, I’m sure you saw the new Bud Light Genie commercial with Peyton Manning. Bud Light is trying to reverse last year's big decline due to their marketing fiasco. Unfortunately, Bud Light US sales from one year ago remain down 30%. Budweiser was a second worst decliner, down about 18%. Beer drinkers had to go somewhere and the beneficiaries of the Bud Light and Budweiser drop went to top benefactors, Coors Light, experiencing a 10% increase from one year ago, followed by Modelo which had an increase of about 6%. Anheuser-Busch, who produces Bud Light and Budweiser increased its Bud Light marketing spending but no dollar numbers were revealed. #superbowl #football #budlight #budlightcommercial #peytonmanning #superbowlcommercials #budlightmarketing #budlightsales #anheuserbusch #budweiser #modelo #coorslight

John McCarthy the Drum has asked for my opionion on if the McD’s eyebrow ads will blow up in culture like We Buy Any Car have. So I ll give a proper indepth answer. I think the McD’s eyebrow campaign is a brilliant ad campaign. There isn’t much evidence of it leaping into UGC and being parodied. But it is great campaign. But here is the real reason We Buy has blown up so big. The thing that many many people missed re our We Buy campaign was that it was already a massive huge UGC hit in 2020 during lock down. The Mufasa “Friday” meme became a symbol of every Friday during lockdown. The sentiment of “ we ve made it” to another Friday people. Literally millions took part in it. So our campaign is a remix of a 2020 classic social meme. We remixed it like Grandmaster Flash into being about that feeling you have after selling your car. The thing many people really don’t enjoy. Well guess what you have sold it, you ve made it through! Same sentiment. Same insight driving it. Same creative idea just cleverly remixed into We Buy. I don’t think Andy Fowler has been given anywhere near the credit for how smart and revolutionary this has been creatively. Rick Rubin talks about when Run DMC remixed Walk This Way in the 80’s it was the first time the wider industry accepted remixing was even real music. Sounds stupid now. To me We Buy Any Car is like Walk This Way. I think (?) it’s the first proper remix in advertising. Anyone who thinks it is a just a jingle has grabbed onto about 10% of it. So going back to John’s question the truth is comparing McD’s eyebrows to We Buy is really comparing two completely different creative worlds, one of which is designed to make really great ads the other designed to piggy back an already huge social media movement and get the nation back dancing and singing again. I love them both. Andy Fowler Brothers & Sisters Jonathan Campbell Ella Rybacki Abigail Johal Max Cain Brittony Collins Fluff Higgins Gill Loftus Chris Lang Laurence Green Tina Fegent (FCIPS) Rebecca Nunneley Gill Huber Charlie Carpenter Steve Kershaw