Amadeus and Hilton Strengthen Alliance to Power Data-Driven Hospitality Strategies -
Amadeus, a leader in providing cutting-edge business intelligence solutions, has reinforced its partnership with the renowned hospitality company Hilton to enhance its strategic and operational capabilities. This collaboration ensures that Hilton will continue to have access to critical data insights from Amadeus' advanced tools, such as Demand360+, Agency360+, and Revenue Strategy360.
In the ever-evolving hospitality industry landscape, where understanding future booking patterns is vital, Amadeus offers a window into the next 12 months with its market insights. These insights are crucial for Hilton's revenue management strategies and staying ahead of the curve. As part of the agreement, Amadeus will remain the sole supplier of forward-looking booking data for Hilton’s proprietary revenue management system, GRO.
This data provision will empower decision-makers at both the corporate and property levels at Hilton with unparalleled insights into market dynamics and business performance. This, in turn, will inform strategic decisions that can enhance guest experiences and optimise business operations. Furthermore, Hilton's full-service and focused service portfolios will benefit from Amadeus’ Business Intelligence solutions through direct solution subscriptions and integration with the GRO system.
Jon Wardman, Vice President of Commercial Capabilities at Hilton, emphasises the importance of Amadeus’ tools in providing the necessary insights to drive revenue management strategies and enhance guest satisfaction. Michael Yeomans, Senior Vice President, Business Intelligence & Data Solutions, Hospitality at Amadeus, echoes this sentiment, highlighting the delivery of comprehensive insights that will bolster Hilton's marketing and revenue management strategies. The partnership underlines both companies' commitment to leveraging data to understand traveller behaviour and market trends, which is critical for maintaining competitiveness and fostering growth in the hospitality sector.
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Credit - Abhishek Agrawal
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Pic credit (Hilton hotel, London) - Abhishek Agrawal
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