Contagious’ Post

We've confirmed our panel of speakers for Cannes Deconstructed Live in London next Tuesday ⭐️ Speakers from Dove, McCann Worldgroup and VML will be on stage at our Cannes Lions Deconstructed event next week, to discuss the big winners from this year's International Festival of Creativity. Chloe Markowicz, Editor at Contagious, will be joined by: Harjot Singh — Global chief strategy officer at McCann Worldgroup and Creative Effectiveness jury president at Cannes Lions International Festival of Creativity Firdaous El Honsali — Vice-president of Dove Masterbrand global & North America Ryan McManus — Chief creative officer at VML Join us from 5:30pm to 7:45pm on 9 July at VML's offices in London, to learn about the most important trends and themes from Cannes Lions, and what it means for your marketing strategy in the year ahead. Get your tickets here: https://cont.gs/4eJ3QYX

Trying to make sense of all the content at Cannes? Contagious presents Cannes Lions Deconstructed Live — coming to both London on 9th July and New York on 17th July. This independent analysis of the most important work at the Cannes Lions International Festival of Creativity this year will dissect who won and why, with Contagious experts Katrina Dodd, Alex Jenkins, Chris Barth, Chloe Markowicz and Rebecca Peel sharing emerging trends that all advertisers need to be aware of. We'll also be joined by industry experts from WARC, VML, McCann Worldgroup and Global with guest speakers including Harjot Singh, Debbi Vandeven and Ryan McManus explaining what it takes to get your hands on a prize. Get your tickets to the most impactful deconstruction of Cannes Lions for just £70 / $80. Click the relevant link below and you're one step away. London / https://hubs.li/Q02DyNTc0 New York / https://hubs.li/Q02Dz1bz0

'This year felt a little different than previous years. It felt like some of the pill-driven medication, device-injection work fell short a little bit, where product innovation and experienced-led work took the forefront again.' https://hubs.li/Q02DxxzQ0

Find out who had a good Cannes Lions and who would rather forget the International Festival of Creativity, in this week's Contagious Edit newsletter.

Campaign of the Week: Burger hides free-Whopper-deal in its Ts&Cs to reach French TikTok-ers https://hubs.li/Q02DccC50

From Luxury to Purpose, Brand Experience to Business Transformation... ...See all the Grand Prix-winning campaigns from this year's Cannes Lions International Festival of Creativity, along with their case study films, here: https://hubs.li/Q02CWgNX0

The final day of Cannes saw the Grands Prix awarded for Titanium, Film, Glass and more... Film: https://hubs.li/Q02CPrw_0 Grand Prix for Good: https://hubs.li/Q02CPdbl0 Glass: https://hubs.li/Q02CPz690 Titanium: https://hubs.li/Q02CPl4x0 Sustainable Development Goals: https://hubs.li/Q02CPwjt0

It was an absolute pleasure to host our friends at WARC for the WARC Riviera Reception at the Contagious Villa in Cannes yesterday evening. A fantastic turnout, plenty of BBQ food and Rosé. We couldn't have asked for more ☀️

We were joined by VIRTUE Worldwide and special guests poolside at the Contagious Villa, focusing on the challenges posed by fragmented media channels and the increasing difficulty in capturing consumer attention. Kimberly Hobbs, Partnership Strategy and Development, Kansas City Chiefs, Maya Dukes, Managing Director Global Brand Strategy Delta, Mark Adams, SVP of Information at VIRTUE & Vice Media Group, Chris Garbutt, President & Chief Creative Officer of VIRTUE Worldwide and Amy Davies, MDes. VP Global, Foresight at VIRTUE Worldwide provided an insightful discussion on the need for brands to understand and integrate cultural trends, to make authentic and meaningful connections with their audience.