Conran Design Group’s Post

The South of France (space)suited me—wouldn't you agree? I hope you enjoyed the souvenirs for me AND you, mes amis: ✅ Photos & LinkedIn profiles of all my new network contacts ✅ After-sun lotion ✅ Pain au Chocolat (you can never have too much) ✅ The experiential marketing scoop via Lions wins & activations ✅ An odd accent I cannot shake—I call it Frenglish 😎 Cannes Lions International Festival of Creativity, you were a beauté! —Bisous d'Astro! #AstroAtCannesLions #CannesLions2024 #CannesLions #ExperientialMarketing #BrandMarketers

🚀 In the realm of sports events, the anticipation of a $15.42 billion revenue in 2023, with an expected annual growth of 4.46% till 2027 according to Statista, reflects our enduring passion for live experiences. After the pandemic hiatus, a robust resurgence is evident, with 72% of ardent sports fans and 62% of the general public ready to attend events, up from a mere 20% in 2020. This rekindled enthusiasm mirrors the record-high National Football League (NFL) game attendance this year. Looking ahead, #sustainability emerges as a core concern, exemplified by events like the European Championships Munich 2022 prioritizing eco-friendly practices. Meanwhile, AI is redefining fan participation, enhancing engagement and security. Technology is enabling universal accessibility, underpinning inclusivity efforts beyond physical accommodations. As we step into the future, we celebrate the convergence of passion, innovation, and sustainability in the world of #sports. 🏟️🌱🤖 #greensports #techinnovation #playtozero #playingforthenextgeneration #climeaction

As originators of the Olympic village, it’s inspiring to see how Paris is transforming their city once again to host this year's Olympic Games. Possibly the “greenest ever Games” according to Josh Berlinger in his recent article published by CNN: https://lnkd.in/g9b6Ze_Z From recycled cardboard furniture in athlete rooms to an experimental sidewalk in the Olympic village that was built with seashells (which are supposed to absorb water that evaporates in the heat to keep passers-by cool) - the green initiatives being implemented for Paris 2024 are innovative and will galvanize advancements in how we execute future events as marketers and experience makers. KEY TAKEAWAYS FOR MARKETERS + BRANDS: ♻ SUSTAINABILITY AS A CORE VALUE. Incorporating green initiatives isn’t just good for the planet—it resonates with consumers and enhances brand loyalty. 💡 CULTURAL INTEGRATION. Embracing local culture and heritage can create a richer, more immersive experience for participants and spectators. 🚀 INNOVATION IN INFRASTRUCTURE. Advances in technology and design have created a new benchmark for experiential design and execution. #Paris2024 #Olympics #eventinsights #marketinginsights #sustainability #innovation #experientialmarketing #olympicvillage Image: Air filters line a street in the Olympic Village in Saint-Denis. Image credit: Nathan Laine/Bloomberg/Getty Images

In the bustling streets of Stockholm, H&M has embarked on an innovative journey that marries style with sustainability. The brand introduced 'Looop,' the world's first in-store garment-to-garment recycling system. This pioneering initiative not only aims to reshape consumer perspectives on old clothes but also sets a new standard for the fashion industry. Looop enables customers to transform their unwanted garments into new fashion favorites, thereby addressing the alarming issue of textile waste. The majority of discarded clothing currently ends up in landfills or incinerators. H&M's Looop challenges this norm by offering a circular solution, visualizing for customers that their old textiles hold value and should never go to waste. Here's how it works: customers can bring their old garments to the store, where Looop disassembles them and spins the material into new yarn, subsequently knitted into fresh fashion items. This process involves no water or chemicals, significantly reducing environmental impact compared to traditional garment production. But Looop is more than just a recycling machine; it's a statement. H&M is demonstrating its commitment to leading the change towards a sustainable fashion industry. By incorporating such innovative technology in their stores, they not only provide a tangible solution to textile waste but also engage customers in the sustainability journey. Key Takeaways for Brand Marketers: Innovation as a Brand Pillar: Looop showcases how incorporating cutting-edge solutions can elevate a brand's image and directly engage customers in meaningful ways. Transparency Builds Trust: By making the recycling process visible and understandable, H&M fosters a deeper connection with its audience, underlining the importance of openness in sustainability efforts. Empowering Consumers: Looop empowers customers to take part in the sustainability movement, making them active participants in the fashion lifecycle, rather than passive consumers. H&M's initiative serves as an inspiring case study for brands looking to integrate experiential, innovative, and impactful causes into their identity. It highlights the potential of brand experiences to not only create a lasting impact but also to foster brand advocacy among consumers. #brandexperience #innovation https://lnkd.in/dVrrfrW4

"I think about the audience first." Co-founder of DixonBaxi, Simon Dixon In this weeks episode (link in the comments) Simon Dixon Explains: - 5 Key Stages to Branding - Global branding creating designs that connect with audiences worldwide - Rebranding AC Milan how to connected with global fans beyond the stadium - The power of perspective How design & language shape our lives - The journey of DixonBaxi projects from inception to completion.

Join us at the #ESABreakfast to discover how collective sponsor influence can drive sustainability in sports. In the battle against the climate crisis, sports have a pivotal role to play. Despite its influence, the sports industry's decarbonization efforts have been trailing. However, sponsors hold a significant key to unlocking this transition towards a more sustainable future. Recognizing this, 17 Sport and ChangeNOW have launched the Sport Sponsors Climate Pledge. This initiative focuses on leveraging the power of sponsors to accelerate sustainability in sports, aligning with the Paris Agreement's science-based carbon-reduction objectives. It's a step towards ensuring that sports not only entertain but also contribute meaningfully to our planet's health. If you want to learn more about the Sport Sponsors Climate Pledge and explore how you can be part of this initiative, the European Sponsorship Association (ESA) Breakfast is the place to start. This event will give you insights into the pledge and how it aligns with your goals. 📆 When? Tuesday, 23 January 2024 ⏰ Time: 08:30-10:30 GMT 📍 Where? Accor UK HQ, 10 Hammersmith Grove, London W6 7AP Speakers: Neill Duffy, Co-Founder of 17 Sport, Fiona Morgan, Chief Purpose Officer at SailGP, Kevin Tayebaly, Co-founder of ChangeNOW, Stuart Wareman, SVP at Accor, leads the global sponsorship strategy, showcasing how big brands can make a significant impact. This event isn't just about discussion – it's about action. Whether you're a brand, an individual, or a sports enthusiast, your presence and participation can contribute to shaping a more sustainable sports industry. 🔗 Registration Link in the comments section #sustainability #decarbonization #sport #sports #sportsbusiness #climatechange #climateaction

Let's be honest, the past Olympic games didn’t have the greatest reputation. Between doping scandals, environmental and ethical issues, and a lack of diversity and inclusion, Paris has a lot to improve upon since the 2021 Tokyo Summer Games. The organizers of the Paris Olympics have been hard at work to turn things around, focusing on sustainability and transparency to restore the Olympic image. Paris 2024 promises to be different, showcasing themes of inclusivity, rich culture, cutting-edge technology, and compelling storytelling. Brands are eager to be part of this monumental event, aligning their campaigns with themes of sustainability and inclusivity. However, for these campaigns to be successful, they must resonate with the brand’s values and their audience’s interests. In this analysis, we explore some of Paris 2024’s biggest named sponsors and how their proposed Olympic campaigns resonate with their audience : https://bit.ly/3LhWa2t #Paris2024

Never a dull moment in the world's largest luxury market: USA. From The first ever F.A.T Ice Race held in Aspen, Colorado, LVMH Watch Week in Miami to the power of Reels vs Posts. Discover the most memorable moments in luxury digital marketing in March in OUTBLAST's Luxury Dive. #luxury #marketing #innovation #power #strategy #americanluxurymarket #ReelsvsPosts

By embracing #innovation to develop #sustainable solutions, #sporting companies and their partners are in a good position to use the sporting arena to showcase their impact to a #global audience. #Sports organisations have great power due to their highly engaged global audience. They have a #responsibility to use that power for the betterment of #society and the #environment.

Ideas, innovation and technology: the perfect recipe for winning at Cannes Lions International Festival of Creativity.   Giorgio Luchetti, Andrea Rossi, and Dominic Quigley attended Cannes Lions, the International Festival of Creativity. An event that is now an institution and one which reached its 70th edition this year. It is an #event that has changed in recent years and continues to do so. Cannes Lions has for years been the event which represented #advertising in the most classic sense. Instead, today it represents a wider world and is more representative of reality. At Cannes Lions, it is no longer just creative #communication ideas that triumph; today, the ideas that shine the brightest and have real longevity are driven by the goals of creating #solutions for people, society and the planet by leveraging technology. It is as if Cannes Lions and classic agencies have realised that the needs to be met are not only those of their clients but those of people living in the real world. In short, Cannes Lions is still Cannes Lions, but with a different soul. The proof lies within some of the award-winning projects, such as #MouthPad - a tongue-driven interface that opens up a new way for people with disabilities to interact with the world; or #Shellmet - a construction helmet made from the recycled, discarded scallop shells from landfills around Japan; or even the #Renault Plug-in project - launching the first airbnb of electric charging stations for cars. To make all of this possible, the concept and #technology need to collaborate seamlessly, akin to a genuinely innovative partnership. Is this maybe the beginning and rise of purpose-driven marketing? #Tangity #CannesLions #Cannes #Creativity #Technology #Tesearch #DesignThinking #Innovation