When I started in 2015, closing deals wasn't necessarily a walk in the park, but they rarely fell apart. Pre-COVID and before the rate hikes of 2022, less than 10% of my deals blew up. Yes, this success was partially due to a rigorous buyer qualifying process and my natural inclination towards problem-solving.
However, from mid-2022 to today, I've faced the most puzzling buyer requests and situations in escrow—some that I hadn't even encountered in roughly 160 transactions. And yes, I know that with more experience, new challenges will always arise, but I’ve pinpointed a primary cause: supply and demand.
2015 to mid-2022, the market operated closer equilibrium in my opinion. There were fewer than 10 identical tenants available simultaneously, often fewer than five (excluding DG and FD). When repping buyers, only a dozen or fewer deals fit their criteria at any given time, leaving little room for negotiation.
Today, buyers have plenty of viable alternative deals at their disposal. This abundance shifts the power dynamic, allowing buyers to demand what they want or walk away, regardless of logic. It's more about how they feel about the deal and terms on the table.
In this environment, it's crucial to:
- Monitor the market more closely than ever.
- Avoid overpricing if there's a strong desire to transact.
- Most importantly, be creative and open-minded in resolving issues
I still have a relatively small sample size, but I've seen a couple cycles over the past decade now, and I see glimmers of the light at the end of the tunnel. The stretch of singles and doubles may be ending and the gold rush follows. Keep hanging on and be willing to be agile and adaptive!
SDR Leader with a passion for growing sales reps careers
2wIf you tell me this wasn't planned, I won't believe you