Conor Begley’s Post

"In a world full of noise, make sure your message stands out.""Marketing is not about selling, it's about creating connections.""Empower your brand with strategic marketing.""Great marketing starts with understanding your audience.""Let your brand's story be your strongest marketing tool.""Marketing is the art of making people feel like they need what you're offering.""Don't just market, inspire.""Marketing is the bridge between you and your customers.""Innovation distinguishes between a leader and a follower—Steve Jobs.""Marketing is telling the world you're a rock star. Content marketing is showing the world you are one.""Marketing without data is like driving with your eyes closed—Dan Zarrella.""Good marketing makes the company look smart. Great marketing makes the customer feel smart.""Think like a wise man but communicate in the language of the people—William Butler Yeats.""Don’t be afraid to get creative and experiment with your marketing.""A brand is no longer what we tell the consumer it is—it is what consumers tell each other it is—Scott Cook."

For years I was stuck in “reactive marketing.” 
 Reacting to... everything. 
 Reacting to keyword volume. Reacting to internal requests. Reacting to increased ad costs Today, navigating through *these uncertain times* (which occur annually, now) means we have to be proactive. 
 And the only way to do that is with Content IP. Create Content IP in 3 steps: 1. Find a problem your customers have 2. Name it 3. Exist only to help them solve it Don't create a new category. Don't create buzz words around your products. Give people words for the frustrations they've felt for years and they'll throw money at you. I've been on both ends of it and it WORKS. ⚡️

Marketing DNA: What if no one sees my marketing? 🤔You might be thinking, “Nobody sees my stuff on social media, what do I do?”  Well, there’s a little thing in marketing called driving traffic. Here’s a simple way to get people to visit where you’re putting your content. 😉👩💻 ✅Talk about stuff they wanna know about. Talk about the problem your audience is dying to know how to solve and watch your visibility go UP! ⏫ Think about the last time you stopped scrolling and took the time to watch a video or read a post from someone who has the potential to sell you something. And you LIKED it …maybe even watched to the end. 😊 Ready to stand out in the crowd? Shoot me a DM or comment “marketing” below.👇

2024 has already proved itself… unpredictable. But do you know what is predictable? Marketing! Just kidding, no one really knows what will happen there. Humans are notoriously rubbish at predicting the future. But I’ve popped some thoughts on paper on what brands (and creators) should be doing on social (and further afield), which you might find interesting. https://lnkd.in/gWPWsGRR #socialmedia #marketing #2024trends

Excited to share some insights about marketing strategies that drive results! In today's digital landscape, its crucial to stay ahead of the curve. Here are few strategies I have used in the past and continue to use today, especially with eCayTrade, the biggest online marketplace in Cayman. Try them as it will help you elevate your marketing game. 1. Content is king- Create valuable, engaging content that resonates with your audience. 2. Know your audience - Understanding your target market is essential. 3. Build meaningful connections - Engage with your connections by commenting on their posts. 4. Measure - Track the performance of your marketing efforts. I trust the above is helpful and remember that successful marketing requires a combination of creativity and consistent effort.

🤨 Reality Check: If only it were that straightforward! Crafting content and watching a hundred thousand people view it sounds great, but let's not oversimplify marketing. It's a complex, intricate field. 🎯 Beyond Just Creating Content: Yes, creating engaging content is vital. Yes, garnering views is important. Yes, retargeting and acquiring customers are key steps. But the journey of marketing is much more nuanced than just these steps. 🔁 The Complexity of Marketing: It's not just about creating a video and waiting for magic to happen. Effective marketing involves understanding your audience, crafting the right message, choosing the right channels, and constantly adapting to feedback. 💡 Fail Fast, Learn Faster: The real essence of marketing lies in the ability to 'fail fast'. Try different strategies, learn from the outcomes, and improve continuously. That's the path to marketing mastery. 🌱 Growth Through Learning: Remember, each failure in marketing is a stepping stone to better understanding your audience and refining your strategy. It's about evolving through experiences, not just following a one-size-fits-all approach. 🚀 Mastering the Art of Marketing: To all aspiring marketers out there, embrace the complexities of this craft. Dive deep, experiment, learn, and grow. That's how you truly master the art of marketing, beyond just believing in it.

Random posting is not marketing. Effective marketing is about serving your audience, not just making noise. As a marketing agency founder, it's frustrating to see people mistaking random posting for effective marketing. Sharing job orders, successful placements, random quotes, or reposted articles without a clear strategy is like throwing spaghetti at a wall – messy, wasteful, and ultimately ineffective. True marketing starts with a well-crafted plan, ideally developed by a seasoned expert. It involves diving deep into understanding your target audience and creating content that serves, educates, connects, and guides them. The focus should be on delivering value to your audience, not just showcasing your own accomplishments. Without a solid foundation and strategic direction, you'll likely conclude that marketing doesn't work when in reality, you haven't been engaging in genuine marketing at all. Invest the time and resources into developing a comprehensive marketing strategy. By doing so, you'll be able to create content that resonates with your audience, builds trust, and ultimately drives meaningful results for your business. #Marketing #Branding #ContentCreation

#MarketingMythMonday: Let's bust some marketing myths! Myth 7: Marketing is Expensive Fact: Marketing costs can vary depending on your strategy and goals. It's not always about spending big bucks. With careful planning, creativity, and leveraging cost-efficient channels like social media and content marketing, you can achieve impactful results within a reasonable budget. Focus on efficiency and ROI to maximize your marketing investment. Stay tuned for more myth-busting insights next Marketing Myth Monday!

Good marketing stands out, but the best marketing doesn't feel like marketing! People receive thousands of marketing messages every day, so standing out from the crowd has become quite the challenge in today’s digital landscape. Inserting ads everywhere no longer works, writing content about how awesome your product is will not get you clients. In fact, it hurts your performance more than you think. 😬 Marketers want customers but customers want relationships. Good marketing goes beyond promotions, you need to be authentic and create that trust with your customer. If your customers trust you and loves your brand, sales will follow. That’s why the best marketing does not feel like marketing. It becomes almost like invisible. And it’s genius.🤯🙌 It forges a connection without the audience realising they are being marketed to. But you need to play it today to win tomorrow. Invisible marketing sticks on the customer’s mind, so much so that when your customers needs a product or service, they think of your brand and they purchase from you. And the best part? They have no idea that you are behind it all.👏 #digitalmarketing #digitalmarketingagency #marketingsuccess #marketingfunnel #targetaudience #customerpersona #digitalmarketingstrategy

David Ogilvy, for many considered the father of direct response marketing, once said: ‘A good advertisement is one which sells the product without drawing attention to itself.’ Now this quote can be interpreted in many ways, but the way I like to view it is that… When marketing to a consumer, they shouldn’t really feel like they’re being marketed to at all. They should simply feel that they’re being drawn in by the will of nature. If you can project this feeling from some of your TOF ads, generating more sales would be a lot easier, right? How can you achieve this effect? With ads that are RELEVANT to the platform you’re marketing on. For example, in the case of Meta, they seek to reward their users with the best experience possible, to keep retention high. And typically, the types of content that yield the best engagement tend to have at least one of the following elements: Educates Entertains Informs Demonstrates (And perhaps some others). If you’re able to craft your ads in a way that does at least one of those things, most of the time it’s going to be a lot easier to have strong hold rates & CTRs on your videos. An example for our end would be starting a video with a pain related hook and then some ‘shocking’ pieces of education to build some interest in the consumer before presenting the ‘solution’ …And those kinds of ads work quite well for us for the right niche. It’s a lot more simple than you think folks!